How to join a 7- 1 1 convenience store? What are the conditions?

7- 1 1 Company is the largest convenience store franchise organization in the world. By the end of 1992, the company had 13590 branches in 22 countries and regions around the world. In Shenzhen, China, since 1992, the company has also started to conduct business by self-management. It is reported that 7- 1 1 company plans to carry out franchise business in China in the near future by selling regional franchise.

I. 7- 1 1 Operation status of convenience stores

7- 1 1 The business area of convenience stores is basically 100 square meters according to the unified regulations of the headquarters. The product composition of the store is: food 75%, magazines and daily necessities 25%. There are 300 meters of shops and 3000 kinds of businesses, all of which are relatively popular goods. In addition, the headquarters recommends 80 new varieties to the branches every month, so that the varieties they operate can be changed frequently, giving customers a sense of freshness. The layout of the store display is uniformly stipulated and designed by the headquarters. The construction and management of the store follow four principles: (1) Complete necessities; (2) Implementing freshness management; (3) Keep the store clean and lively; (4) Friendly and thoughtful service. this

Four principles are the secret of the success of 7- 1 1 convenience store.

Second, the franchise system is for the sake of branches.

1. Train the franchisee and its employees.

7- 1 1 In order to make the franchisees' shopkeepers adapt to the initial operation and eliminate their anxiety and doubts, the company conducted classroom training and store training for franchisees before the new branch opened, and mastered the use of POS system, customer reception skills and store management techniques. In addition, at the request of the store manager, the headquarters also concentrated on short-term basic training around store operation, commodity management and customer reception to improve the business operation ability of employees and temporary workers.

2. Reasonable profit distribution

The principle of gross profit distribution is: the headquarters will distribute 57% of gross profit to the branches that are open 24 hours (155% of the branches that are open 6 hours), and the rest will be earned by the headquarters. After the store has opened for five years, according to the actual business situation, it can also reward the branch according to the increase of performance 1-3%.

In case the gross profit fails to reach the scheduled plan, the minimum gross profit of the branch can be guaranteed and the income can be guaranteed.

3. Headquarters' support system for branches

The headquarters assists all branches in market research before opening, and gives support to all branches in business skills training, talent recruitment and selection, equipment procurement and distribution. The headquarters also provides goods display cabinets, shelves, display tables and other equipment to the branches. The headquarters appoints a special person to be responsible for the daily operation guidance and accounting affairs of the branch. The headquarters is also responsible for providing branches with all kinds of modern information equipment and materials.

4. Program to join the 7- 1 1 system.

The steps to join the 7- 1 1 system are as follows:

(1) The company receives potential franchisees who wish to join. In order to let the visitor become a franchisee, the head office staff responsible for recruitment carefully introduced the company's joining situation to him and seriously negotiated with him.

(2) Introduce the details of 7- 1 1 convenience store.

(3) Investigate the location of shops. In order to determine whether it can be used as a branch office, the headquarters should conduct a detailed investigation of the business circle and market, and carefully analyze and study the collected data and information.

(4) Explain the contents of the franchise contract. Explain the contents and provisions of the concession item by item.

(5) Sign a franchise contract. The applicant fully studies the business content and contract content, and formally signs the contract after deciding to join.

(6) Shop planning and design. The architecture and design department of the franchisee studied the customer's activity route and management countermeasures in detail, and then designed the store decoration scheme.

(7) Sign the construction contract. After the shop design is completed, the headquarters is responsible for introducing construction companies, signing construction contracts and assisting in financing.

(8) Prepare for opening. At the same time of construction, order all kinds of equipment and counters, and

Shop layout design, distribution of operation manuals, promotion preparation.

(9) Owner training. Train and guide shopkeepers in preparation for opening, computer system operation and management, shop operation skills, etc., so as to be truly proficient.

(10) Purchase and display of goods before opening. At this time, relevant personnel from the headquarters visited the store, selected suppliers, provided purchase information and taught display skills.

(1 1) turnkey. Give the store key together with the completion certificate to the owner one day before opening.

(12) opened. Distribute advertising materials for business opening through various channels.

(13) Open the information system. Connect the computer terminal of the store with the host computer of the headquarters to guide and support the operation of the store.

(14) On-site support staff will tour the branch, find out possible problems in the operation of the branch in time and assist the store to solve them.

5. Introduction to franchise of 7- 1 1 convenience stores in Hong Kong

7- 1 1 is a neighbor convenience store, which is characterized by convenience and quickness. It is open 24 hours a day, 7 days a week, 365 days a year. Here, customers can quickly buy what they need, whether it's groceries, daily necessities, bread, dairy products, cigarettes, soft drinks, travel goods, sweets and snacks, even instant Huibo oven snacks or famous cold drinks, which can be bought at any time in slurpee.

Milk International Holdings Limited was granted the franchise right of 7- 1 1 in Hong Kong and Macao by American South Road Company. South Road Company enjoys a leading position in the convenience store industry in the United States. At present, there are more than13,000 7-1convenience stores in the world, and there were 7- 165438+ in Hong Kong at the end of 2092.

7- 1 1 provides you with a complete system for operating convenience stores, including training, counseling, bookkeeping, accounting, loan, advertising and marketing. This brief introduction outlines the structure of 7- 1 1, and sincerely invites you to join 7- 1 1 and become a part of this chain store.

Property department

7- 1 1 Store selection is very strict, and modern data collection methods are adopted. These data include the population density of the area, the pedestrian flow nearby, the convenience of residents' access and the competitiveness of the nearby area. If the data after analysis is satisfactory, you can buy or lease the store and hand it over to the franchisee after proper decoration.

Equipment equipment

All the equipment in the store, including air conditioners, freezers, shelves, cash registers and freezers, are rented, and the maintenance is the responsibility of franchisees.

As far as commodities are concerned.

After a decorated 7- 1 1 convenience store with complete goods is handed over to the franchisee, the franchisee is responsible for all ordering and loading, and 7- 1 1 decides the types and prices of all goods. Since 7- 1 1 is a chain operation, it is convenient for goods to enjoy generous discounts.

7- 1 1 Provide a group of suppliers with good reputation and service for franchisees. All franchisees enjoy source discounts and year-end rebates.

advertisement

7- 1 1 Various media in Hong Kong are often used for publicity, and advertisements bring more business and profits to franchisees. Of course, franchisees can advertise independently, but the advertising fee must be paid by them, and the content and form of the advertisement are approved by 7- 1 1

train

Before finally deciding to become a franchisee, prospective franchisees must successfully complete the store training courses, including in-store internship training, and conduct classroom training courses for several days after the internship. Prospective franchisees can learn various management skills and how to successfully run a 7- 1 1 convenience store from their internships and classroom theories. All training fees have been included in the franchise fee.

employee

Although most 7- 1 1 franchisees are run by family members, they need to hire some full-time or part-time employees, and all employee training and wages must be borne by the operators. 7- 1 1 According to the employee salary information provided by the franchisee, pay the monthly salary to its employees by cheque or automatic transfer.

bookkeeping

7- 1 1 Keep accounting records for the stores operated by franchisees. The franchisee only needs to deposit the daily cash into the designated bank account, and the franchisee authorizes 7- 1 1 to pay all the store expenses and pay the bills to the suppliers.

investment

To run a 7- 1 1 convenience store, franchisees need to pay licensing fees such as inventory deposit and renewal fee. But the correct number depends on the store you choose. For some eligible applicants, 7- 1 1 can consider loan support. Each franchisee has to pay the joining fee, and the actual joining fee depends on the selected store.

The level of profit earned by franchisees depends on the following factors:

-Management ability

-Ability to hire and train employees

-Prevent employees or customers from stealing goods.

-Control inventory

-Marketing ability

-Establish good customer relations.

-Store classification and cleaning

profit

The representative of 7- 1 1 will provide you with the operating records of your store later: in terms of profit, the gross profit margin of 7- 1 1 (63% on average) is actually that franchisees pay the store rent, equipment and kloc-0/to 7-1.

37% of its gross profit belongs to the franchisee, but the following fees need to be paid:

Staff salaries, materials, telephone charges, laundry expenses, cash balance, defective products, inventory balance, machine maintenance, building management fees, garbage fees, interest (loan interest), license fees, profits tax, 50% electricity charges and other gross profits minus the above recurring expenses, the rest is the net income of franchisees.

You can call the local service desk at 1 14.