Job Recruitment Website - Zhaopincom - Is Taobao shop reliable?
Is Taobao shop reliable?
When you open a Taobao shop, you will be contacted by various telecom fraud companies. Some say that your shop can't buy it, some don't pay the deposit, some let you falsely invoice (this liar has a high success rate), and some can help you run the shop on your behalf.
The newly opened store has many opportunities to meet these swindlers. As a small white shopkeeper, you don't know anything, and you can't tell whether the other person is a liar or really opening a shop. Therefore, it is not recommended that the small white shopkeeper come up to find an agent to operate.
Is Taobao's operation unreliable?
There are reliable ones, but not many. And even if you can meet a reliable Taobao agent, you should also consider whether your product category is suitable for Taobao agents.
2. How do you think this category is suitable for Taobao operation?
Taobao's operation is to make money, even if you have a conscience. The best way to make money is to improve people's efficiency. Then the 1 operations specialist can't just operate 1 stores. It is possible to operate 5 stores, 8 stores, or 1 operation specialist to operate 20 stores. Then with the 1 operation specialist, the fewer stores are operated, the better the store effect will definitely be (provided that the operation specialist really knows how to operate).
Then, if your product category is high enough, even if you choose a market segment or make differentiated marketing by adjusting the store label, the competition will still be fierce. Then the store operation needs at least one operation specialist, and may also need pre-sales and after-sales customer service, art designers and warehouse personnel. In this case, all the agents you are looking for are deceptive. Because you are obviously more suitable for building your own operation team than looking for an agent to operate. Isn't the acting operation team willing to cooperate with you and lie to you?
So what category is suitable for Taobao operation?
A category with little competition still has a chance to run a good store through Taobao.
Regardless of the size of the category, Taobao's operating rules are similar. The main problem is heat, that is, the intensity of competition.
It is very difficult and costly to do the natural ranking by hand-scouring search for super-large categories, because if you want to label well, the transaction data is higher than that of your peers (provided that you label the products well, the data will not be good if the labels are confused). Peer stores already have high data, and they can do more sales through old customers (fish ponds) at any time. So it's hard for you to get ahead.
However, due to the lack of peers, there are few people who know how to operate. Many products are not suitable for trading on Taobao, which only exists as a communication platform. Then it will be very easy to operate. Moreover, generally, this category only needs to be searched by hand, and there is no need to subdivide traffic. Therefore, agency management is more likely to succeed.
3. Can't find a reliable operating company. Everything is empty talk.
There are many swindlers in Taobao's agent market, and they all have a set of tricks (words: a set of well-trained sales rhetoric, which can quickly let consumers clinch sales). What kind of agency is a fraud company?
Sales oriented. The greatest wealth of this team is the telemarketing or network sales specialist. 1 sales 1 day needs to reach at least 200 potential customers. Many sales specialists don't know how to operate at all, but they can promise a lot in order to cooperate with you. After the cooperation, he will continue to develop new customers and hand you over to the company for operation. However, the operation didn't understand your category, and the docking communication was not smooth, and finally it went away.
Most of the money is collected, but it is basically unreliable to operate mainly through trains. They are not serious operators. Their idea is to drive as long as they can, or keep driving if they can't. Until you can't stand breaking up with them. You cancel the contract early and finally give you a beating. This is basically the routine.
4. How to find a reliable operation?
Run your own store first and learn operation knowledge and experience. You can accumulate more experience whether you run or not in the future. In the later stage, whether you are looking for an agent to operate or recruiting a Taobao operation specialist, you will not be caught red-handed (many interviews with Taobao store managers and Tmall store managers may be the ability of an operation assistant).
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