What are the ways and methods for recruiting students in education and training institutions?

Competition in the education industry is fierce and it is difficult to recruit students. Since the development of educational institutions, they have accumulated many recruitment methods, which are generally divided into two categories: online and offline. The following is a brief introduction to the recruitment methods of education and training institutions. Offline: Represented by local promoters

Hire order issuing personnel to distribute leaflets and enrollment brochures to precise target customer groups at school gates, large supermarkets with dense staff, mid-to-high-end communities, large-scale event sites, etc. , combined with some small gifts and information books, to form an effective receipt. For interested customers, free trial activities can be invited later. Online: Mainly SEO, SEM and WeChat enrollment

1. SEO

SEO refers to search engine optimization. As a conventional means of attracting traffic, the characteristic is that the content has a long-tail effect. Organizations that do SEO can build their own websites, and then continue to optimize them to improve the ranking of the website's search keywords. On the premise of selecting keywords and big words in the industry, they must also match some long-tail words.

The competition in the education industry is fierce, and the SEO competition for self-built websites is equally fierce. This matter is a long-term job, but if you do it well, you can get a steady stream of free search traffic. And because of this characteristic, SEM should be done at the same time.

2. SEM

For search engine marketing, to put it simply, it means placing ads in search engine bidding, writing creative ideas for keywords, and charging for matching keywords by clicks. The advantage of this method is that it can acquire customers directly and quickly. The disadvantage is that the marketing budget needs to be reasonably allocated to various keywords. Competition is fierce and budget control is difficult.

Although the competition between the above two methods is fierce, the logic of acquiring customers is clear and effective, and investment cannot be given up.

3. WeChat enrollment

WeChat has 1 billion active users, and it is a social software. We basically spend several hours on it every day. WeChat enrollment can be done through the mini program Presented through interactive activities in WeChat Moments, activities such as group joining with friends and relatives, likes by relatives and friends, preferential activities, etc. can also be used as experience courses and low-priced courses as attracting courses, and in conjunction with public accounts, friend circles, WeChat groups, and personal accounts as supporting Enrollment marketing gameplay.

The Short Book Mini Program can provide institutions with trial classes and group recruitment marketing methods, and cooperate with WeChat robots, AI micro-courses, communities and other functions to achieve low-cost enrollment.