Liu Huoqiang: All-aluminum Home List Leaps Forward and Continue to Practice the Road of Honesty

Everyone who meets Liu Huoqiang for the first time can hardly associate him with an all-aluminum home entrepreneur with an annual output value of over 100 million yuan.

In an ordinary office on the first floor of Feiyue Times Factory, the whole room is less than 20 square meters, with an ordinary desk and an all-aluminum bookcase. Sitting in front of the long solid wood coffee table, the big screen TV set hanging on the wall shows the working status of every corner of the factory, and the production situation of the whole factory is unobstructed.

Liu Huoqiang, thin and small, casually wears a "leap era" work clothes and keeps bookkeeping with various documents in his hand.

"Teacher Liu is so sensitive to numbers that even a decimal point can't escape his eyes!" The employees in leap era whispered to me "All-aluminum Home Business Daily".

A glimpse of the market potential of all-aluminum home furnishing in door and window industry

Liu Huoqiang was born in a remote mountain village in Zhaoqing, Guangdong. Driven by the prosperous economy in the Pearl River Delta, villagers in small mountain villages came out to work early. Liu Huoqiang is no exception. Because his relatives are engaged in the door and window industry in dali town, Nanhai District, Foshan City, Liu Huoqiang also entered the door and window industry conveniently. After working for several years, on 20 10, Liu Huoqiang founded the business department of Huoqiang Door Industry.

"At that time, we sold doors and windows in the market, mainly door panels, all kinds of door panels, mainly crystal steel doors. At that time, the competition was not too great, and the professional market had a large flow of people and good business. I started as a helper and slowly stood up alone. It's not that complicated. With a little care, the product quality is better, the price is lower, the service is better, and there is no cheating. Basically, customers will agree. " Looking back on the past sales experience in the first-tier market, Liu Huoqiang felt that this laid a good foundation for him to operate all-aluminum home in the leap era in the future.

Any industry, after a long time, there will always be fierce market competition. At the same time, these industries will also generate some new opportunities. In 20 12, Liu Huoqiang officially registered the brand of "Feiyue Jinggang", which laid the foundation for brand management. On 20 13, Liu Huoqiang founded Foshan Pincheng Metal Products Co., Ltd. and owned his own aluminum extrusion plant. On 20 15, Liu Huoqiang discovered a new market opportunity: all-aluminum home.

"At that time, a customer in Shandong asked for a door panel, so I asked him where to install it. The customer said it was in an aluminum cabinet. As soon as I heard it, why is there an aluminum cabinet? Not even here! You must study! So, I went to Shandong to have a look. It turned out that the profiles used for doors and windows were changed, then spliced into plates and then made into cabinets. This is not complicated, the key is that this thing is so environmentally friendly! " Liu Huoqiang saw the market opportunity at a glance and immediately decided to enter this field. Thus, the original brand gene of "Feiyue Jinggang" was continued, and the all-aluminum home furnishing brand of "Feiyue Times" was officially registered.

Because he has been engaged in the supporting production and operation of the door and window industry, Liu Huoqiang has long been familiar with the model, specification and price of aluminum. Therefore, when choosing the breakthrough point of all-aluminum home furnishing industry, Liu Huoqiang chose to cut in from material production and supply. "This came in only to find that burning money! As long as some materials are prepared and processed, the warehouse needs millions of stocks! What should I do if I want to sell these materials? We must find ways to expand the all-aluminum home furnishing industry! Only when the industry expands can there be more space. "

Therefore, in 20 15, only four enterprises in da li were engaged in the all-aluminum home furnishing industry; By 20 16, this number has become more than 200; 20 17, 1000; More than 2018,2000; More than 2019,3000; In 2020, affected by the COVID-19 epidemic, the number of all-aluminum household enterprises in da li decreased slightly. Liu Huoqiang and his leap era all-aluminum home furnishing witnessed the development of all-aluminum home furnishing industry in da li.

Strive to reverse the unhealthy trend of "cheating" in the all-aluminum home furnishing industry

Marx once said: "Capitalists are afraid of no profit or too little profit, just as nature is afraid of a vacuum. Once there is a proper profit, capital will be bold. If there is a profit of 10%, he will guarantee to use it everywhere; With a profit of 20%, it will be active; With a profit of 50%, you will take risks; For the profit of 100%, it dares to trample on all human laws; The profit is 300%, and I dare to commit any crime, even at the risk of hanging. "

As a new industry, the all-aluminum home furnishing industry is really in the "barbaric growth period" in the early days! In order to benefit and make money, all kinds of chaos in the all-aluminum home furnishing industry are constantly breeding, and all kinds of deception methods are also emerging one after another. The most typical cheating behavior that hurts the industry the most is the behavior of "all-aluminum home investment promotion". For the sake of performance, some investment teams made promises at will and cheated franchisees. Later, they delayed again and again, causing businesses all over the country to shout "cheated" and expose these deceptive means in the all-aluminum home furnishing industry on major online platforms. After many such cases, the overall reputation of the all-aluminum home furnishing industry quickly deteriorated, which led to the inexplicable impact on all-aluminum home furnishing enterprises that truly maintained integrity and steady operation.

As one of the earliest enterprises in the South China Sea to enter the all-aluminum home furnishing industry, Liu Huoqiang was annoyed and helpless at all kinds of cheating behaviors in the leap era industry: "A good health and environmental protection industry was destroyed like this. In fact, this industry is developing rapidly. As long as you manage with care, everyone can earn their own money. "

In order to promote the healthy and orderly development of the all-aluminum home furnishing industry in Nanhai, Liu Huoqiang actively responded to the call of the government and became one of the sponsors of the all-aluminum home furnishing industry association in Nanhai District. At the same time, Liu Huoqiang asked all salespeople and customers to operate in good faith and provide good service. "Later, many of our new customers were merchants who had been cheated in the early stage. We patiently explain to them the reasons for these deceptions, analyze how to manage all-aluminum homes to really make money, and slowly reverse their negative views on this industry. We also adhere to the principle of' honest management', and make every account clear to customers, so that customers can make products with peace of mind and earn their share of the money happily. After a long time, more and more people will know that we have been practicing the road of integrity in the leap era. "

Liu Huoqiang said: "Maybe the strength of each of us and each enterprise is limited, but as long as all of us are sincere for the good development of the all-aluminum home furnishing industry, we are willing to work together to reverse the unhealthy trend of the industry, so that more people in the industry can earn money through honest management and rebuild the good reputation of the all-aluminum home furnishing industry."

Looking forward to all-aluminum home to enhance the influence of designers

The manufacturer of all-aluminum household in Feiyue Times is named Foshan Nanhai Zherui Aluminum Co., Ltd., which is an all-aluminum household enterprise integrating design, research and development, production and sales. The extrusion plant 10000m? , wood grain processing factory 15000 m? , the whole board factory 5000 m? , warehouse 8000 m? The inventory of all-aluminum household profiles exceeds 1000 tons. At the same time, as an enterprise with a certain scale and strength in the all-aluminum home furnishing industry, Liu Huoqiang began to lay out the whole industrial chain of all-aluminum home furnishing very early and invested in a number of industrial chain enterprises.

"From the perspective of the development of any industry, the final competition must be the competition of brands and the competition of comprehensive strength of enterprises. The all-aluminum home furnishing industry is no exception. The future all-aluminum home is not only "the winner is king", but also "the brand is king". We must not only be the winners of the leap era, but also be our own brand. " Liu Huoqiang had a strategic plan for the future development of the enterprise.

Liu Huoqiang believes that all aspects of the all-aluminum home furnishing industry are still in a weak position, and it is more necessary to actively learn and absorb the excellent elements of other industries, so as to enrich themselves and promote growth. As one of the major activities of Guangzhou Design Week, Mingrunbang has built a bridge between the all-aluminum home furnishing industry and designers, which can effectively help all-aluminum home furnishing expand its influence among designers and is worthy of active participation. Leap era has always regarded promoting the healthy development of all-aluminum home furnishing industry as its important responsibility, and it is more necessary to actively participate in the famous brand list and influence more designers.