Corporate Culture of Ningbo Qinyuan Group Co., Ltd.

1. Laying the foundation: Preliminary study on water appliance industry (1998- 1999)

1, the development of drinking fountains in China.

In the early 1990s, drinking fountains were introduced to China from the west and developed rapidly in China. By 1999, the annual sales volume has exceeded100000 units. After 200 1, the annual sales volume reached 20 million units. Up to now, the market scale has reached about 80 million units, and China has become the largest producer and consumer of water dispensers. Then why did the drinking fountains develop rapidly in China within a few years after 890 years in the United States and 50 or 60 years in Europe? In the 1980s and 1990s, the sudden opening up of China and the rapid rise of industrialization caused great pollution to human drinking water. Humans could not find suitable drinking water for a time, which created a unique platform for the prosperity of pure water based on drinking fountains, and the prosperity of bottled water correspondingly promoted the development of drinking fountain industry. By 1998, the invention of Qinyuan far-infrared mineralized water purifier has made great contributions to the development of water dispenser industry.

2. The historical background of the invention of the special water purifier for Qinyuan drinking machine.

① The extreme pollution of industrialization to human drinking water resources.

(2) unprecedented development of water dispenser industry.

(3) The disadvantages of the pure water industry are constantly emerging-no minerals and trace elements, high cost and inconvenience in buying water, secondary pollution, inferior buckets and so on.

The voice of consumers calling for healthy drinking water and healthy drinking methods is getting louder and louder.

3. Invention and innovation of special water purifier for Qinyuan drinking machine.

1June 1998, the world's first special water purifier (A20) was born. Later,1June 30, 998, Cixi Qinyuan Water Purification Equipment Co., Ltd. (predecessor of Qinyuan Company) was incorporated. Products are exported to Malaysia and other countries, with sales exceeding 10000 units.

1April, 1999, B20 water purifier was invented and put into production. In 2000, four water purifiers, C, D, E and F, were put into production one after another, and their sales exceeded150,000 units. QY98- 1 Far-infrared mineralized water purification is listed as a national key new product. The first annual sales meeting of Qinyuan water purifier was held from June 25th to 27th, which set off a stormy revolution in the drinking water industry. In the same year, hundreds of manufacturers scrambled to counterfeit Qinyuan water purifiers.

4. Qinyuan water purifier's great contribution to the water appliance industry.

① It has rapidly promoted the development of water purifier industry in China.

(2) The water dispenser can walk stably on two legs, which establishes China's leading position in the world water dispenser industry and enables the water dispenser to be sold in shopping malls without water vendors.

③ The open Qinyuan gives the water purifier industry a space for sustainable development. Qinyuan's continuous innovation will lead the sustainable and healthy development of China's water purifier, water dispenser and water treatment equipment industries.

Second, forward: the standard-bearer of the second drinking water revolution (1999-2000)

1, the first drinking water revolution, the second drinking water revolution.

/kloc-at the end of 0/9 century, due to the development of western economy and modern industrialization, the original drinking water and water use methods were seriously lagging behind, so tap water began to rise, which was the first drinking water revolution. With the rise of tap water, the rapid development of modern industry and the increasing innovation of urban water system, tap water began to enter thousands of households.

However, the rapid development of industrialization has brought devastating damage to the environment. Tap water, a simple water treatment method, is no longer suitable for people's drinking needs, and the voice for clean and healthy drinking water is getting higher and higher. In the case of being swayed by considerations of gain and loss and being advocated by so-called scholars and experts, pure water began to be gradually popularized, which was the second drinking water revolution.

2. The influence of Qinyuan water purifier on the water appliance market.

Qinyuan water purifier has not attracted people's attention for a long time after it was invented and put into production. At that time, the market put most of its energy into the "healthy water dispute" between Nongfu Spring and pure water industry since the end of 1999. When the debate became increasingly fierce and no one could convince anyone, Qinyuan Water Purifier won the title of "National Key New Product" and received three financial subsidies from the Ministry of Finance and Science and Technology, so Qinyuan began to emerge in the market, which made many experts and pure water manufacturers exclaim that "the pure water market is crying wolf". The success of Qinyuan Water Purifier not only promoted the in-depth and healthy development of the water purifier industry in China, but also promoted the large-scale market expansion of its related products-water dispensers.

3. Three pillars of the second drinking water revolution.

The second drinking water revolution has greatly improved people's drinking methods and concepts. Experts made an in-depth analysis from the aspects of product technology, contribution to people's drinking water health and future development prospects, and listed Qinyuan as the three pillar industries of the second drinking water revolution. However, due to the problems of high cost and low utilization rate of pipeline direct water supply system, pure water is destined to be gradually eliminated by the market because of its too pure water quality, short shelf life and low utilization rate of water. As the most advanced and reliable terminal water purification equipment, household water purifier has been adopted by many developed countries and will lead the second drinking water revolution to a deep and healthy development.

4. Experts' evaluation of Qinyuan water purifier.

Experts believe that Qinyuan water purifier is a milestone in the development history of China water purifier industry and even the world water purifier industry, and its significance has gone far beyond the single water purifier industry. The successful research, development and mass production of Qinyuan water purifier announced the birth of a new generation of household water purifiers, created a new situation in the production and sales of household water purifiers, and made epoch-making contributions to the second drinking water revolution.

Third, development: the role orientation of leaders (2000)

In 2000, Qinyuan QY98- 1 Far-infrared mineralized water purifier was listed as a national key new product and received three financial subsidies from the Ministry of Finance. From June 25th to 27th, 2000, Qinyuan Company held a large press conference and the first annual sales meeting of Qinyuan Water Purifier, a national key new product. Experts attending the meeting and all the marketing staff of Qinyuan Water Purifier believe that since history has given us the opportunity to reform, innovate and make great efforts, we have the responsibility and ability to grasp it. We collectively swore to be the leader of the water purifier industry and the second drinking water revolution, and put it into practice through the efforts of the marketers in Qian Qian Wanwan Qinyuan.

Fourth, expansion: generous guidance of industrialization (200 1-2002)

After Qinyuan Water Purifier won the favor of the market, the water purifier industry got unprecedented development. In order to seize this emerging cake, manufacturers scrambled to copy it, and disorderly competition in the water purifier market began to appear:

A, except Qinyuan, other water purifier manufacturers basically copy Qinyuan's patented technology for production, cut corners, and the product quality is extremely unstable, which has a great negative impact on consumers;

B, in order to seize more market share or gain more ill-gotten gains, these manufacturers began to dump each other at low prices, thus the product quality became worse and worse, resulting in a vicious circle of water purifier market development;

C, what's more, some manufacturers began to infringe Qinyuan trademark, openly flouting legal justice and moral dignity.

The vicious competition in the market has intensified, and Qinyuan is deeply saddened. On the one hand, the development of water purifier industry needs the participation of many people with lofty ideals and many responsible enterprises. On the other hand, the impact of many inferior products on the market has brought irreparable negative effects to the development of the water purifier industry. Out of a sense of responsibility for the advocates, leaders and spokespersons of the water purifier industry, and deeply worried about the healthy development of the water purifier industry, Qinyuan began to attack frequently in the market rectification:

A, strengthen the protection of their own intellectual property rights, and take actions to protect the rights of some manufacturers with particularly serious counterfeiting and particularly poor product quality, and take them to court;

B. By holding two annual sales meetings and a business promotion meeting, the marketing strategy and promotion plan that have far-reaching influence on Qinyuan's future development have been established, effectively establishing the leading position in the industry;

Strengthen Qinyuan's brand promotion and reputation building through some special activities;

D. Reduce the prices of its two main products by 30%, so that consumers can buy better products at lower prices, thus purifying the market competition and making some manufacturers quit the market competition forever.

On September 1 1, 2002, Qinyuan held a press conference in Beijing Jingguang Center, inviting Xinhua News Agency, Economic Daily, Beijing Evening News, China Quality News, Business Times and other media to participate, and announced that the prices of its two main products would be lowered by 30%. At the same time, Qinyuan also emphasized a point at the meeting: as a high-tech industry, it especially needs high-quality products. Every time you sell a high-quality product, it is a great support for this industry, and every time you sell a low-quality product, it is to sacrifice a market.

Verb (abbreviation of verb) Transcendence: Forward-looking International and Domestic Cooperation (2002-2003)

1. Why are you looking for a partner?

① The development of the water purifier industry has encountered bottlenecks, and the industry competition is extremely chaotic.

② Some powerful companies began to pay attention to the developing water purifier industry.

Qinyuan has a strong control over the water purifier, and excellent partners cannot shake Qinyuan's position as the industry leader.

2. What kind of partner is the best choice for Qinyuan?

① It has the overall brand and marketing strength, and plays a certain role in promoting the development of the water purifier industry.

② The related products of water purifier are relatively mature, which can maximize the market of water purifier.

③ It contributes to the deepening of water purifier technology and is in a leading position in the world.

Since 2002, the company has implemented the strategic strategy of international and domestic cooperation (in fact, as early as 1999, the company cooperated with Aucma, Xerox, Rainbow and other companies), and selected Midea Water Dispenser Company and Gree Small Household Appliances Company as marketing strategic partners, and Mitsubishi Corporation of Japan and Zhejiang University as technical partners.

3. Forward-looking international and domestic cooperation is of great significance.

① Promoted the development of the water purifier industry and greatly enhanced the control over the terminal sales of water purifier products.

② It further confirms Qinyuan's transcendental position in the water purifier industry.

③ The internationalization of water purifier technology has been deeply developed. In the water purifier industry, Qinyuan is a ride.

6. Revolution: Boldness of "Who else but me" (2003-2005)

1, the historical background of the invention of the drinking machine without hot gallbladder.

In 2003, the number of drinking fountains in China market has reached more than 60 million, and the annual sales volume has exceeded 20 million. However, the problems of secondary pollution, repeated heating of hot water, bad taste of water, easy scaling, easy temperature runaway and high energy consumption of traditional drinking fountains are constantly exposed, and consumers urgently need a more convenient, hygienic and healthy drinking tool.

2. The invention and the next goal of Qinyuan hot-free drinking machine.

In July 2003, a marketing meeting was held in Xiushui Island, Zhoushan in the second half of the year. At the meeting, the concept of non-hot water dispenser was put forward. In the same year, the company set up a research team of unheated water dispensers headed by senior engineer Li Mingju.

In May, 2004, the annual Qinyuan Technical Conference was held in Jiaxing, where three different schemes of unheated water dispensers were displayed. In August of the same year, with the efforts of many technicians, the first model machine of water dispenser without hot bladder was successfully made and began to be tested.

On June 5438+ 10, 2005, the first batch of unheated water dispensers were put on trial sale in Changzhou, Jiangsu.

On March 5th, 2005, Hong Jiaxiang, Mayor of Cixi City, unveiled the first generation of non-heated water dispensers in the world at the promotion meeting of new products of non-heated water dispensers, and announced that the first generation of non-heated water dispensers in the world was officially launched in batches. At present, the second generation intelligent non-heating water dispenser has been successfully developed and is expected to be listed this year. The third generation multifunctional intelligent water dispenser without liner is under development.

3. The great significance of the invention of the drinking machine without hot gallbladder.

The appearance of Qinyuan instant-heating energy-saving water dispenser without heating liner not only solves the problems of secondary pollution, stale water and potential safety hazards, but also saves a lot of energy for human beings. According to the number of 80 million drinking fountains in China, if all these drinking fountains are used, the annual electricity consumption can be saved by 654.38+04 billion kWh, which is equivalent to one seventh of the total installed capacity of the Three Gorges Project. The invention of the drinking machine without heating liner will further promote the healthy development of the drinking machine industry, and it also indicates that China people can make more inventions and innovations that attract worldwide attention in the field of household appliances.