Xtep and Hongxing Hongxing Erke are both Shanghai brands, right?

Xtep and Hongxing Hongxing Erke are not Shanghai brand, Xtep is Fujian Jinjiang brand, and Hongxing Hongxing Erke is Xiamen brand.

Hongxing Hongxing Erke Industrial Co., Ltd. was established in June 2000 and is headquartered in Xiamen. At present, it has developed into a large sportswear enterprise integrating R&D, production and sales, with nearly 30,000 employees.

Xtep was founded in 1987, and Ding founded "Fujian Samsung Sporting Goods Company", which became the predecessor of Xtep. 200 1, Xtep brand was established. After full prediction, with the establishment of Xtep brand, the export-oriented business strategy gradually changed to domestic sales, and began to explore and cultivate independent brands.

Xtep and Hongxing Hongxing Erke's Brand History

1987 17-year-old Ding started his business in his hometown of Jinjiang. In 200 1 year, Ding founded Xtep brand, and "Samsung" became history. In the development of the next 20 years, Xtep has changed from the differentiated marketing of "sports and entertainment" to the brand layout with running as the core to "returning to sports".

Red Star was originally Wu's father. He took Wu and Wu Rongguang two brothers to fight alone. In 1980s, Wu's father founded his own shoe factory. In the 1990s, this shoe factory was named Hongxing Footwear.

Both Wu and Wu Rongguang grew up in a shoe factory, so it is natural to inherit their family business. In 2000, the two brothers set up a sports brand "Red Star Hongxing Erke" in a rough factory.