Qixi Flower Shop Activity Theme Plan

In order to ensure the quality level of activities, it is often necessary to formulate an activity plan in advance. The activity plan is actually a planning document based on factors related to the activity. What formats should you pay attention to when writing an activity plan? Below is the Qixi Festival flower shop activity theme plan I compiled for you (selected 5 articles), I hope it will be helpful to everyone. Chinese Valentine's Day flower shop activity theme plan 1

1. Target strategy

1. Overall goal

In the Chinese Valentine's Day activity, achieve the success of the event, and Attract more customers to the flower shop, win more people's support and love, and ultimately achieve the greatest benefits.

2. Specific goals

During the event, strive for a three-day turnover of more than 20,000 yuan per day, order no less than 200 flowers per day, and send flowers a lot every day. at 300 times. The total number of scattered flowers is 3,000.

2. Purpose of the event

With the improvement of people's living standards, people's various needs for the service industry are constantly developing. As it caters to market demand, the flower delivery market has huge consumption potential. Although the current consumers are not obvious, with the creation of the company's brand, the improvement of credibility and various publicity effects will definitely inspire more consumer groups to start. Our team will be committed to creating a unified and standardized management and operation model and creating our own brand. Therefore, we use this event to enhance the brand awareness and reputation of our flower shop, as well as increase our sales.

3. Target audience

Our xx flower shop is mainly targeting people aged 16-30 for this activity. 82.2% of these young people have a novelty and novelty mentality. There will be a consumption boom for this consumer product.

4. Activity theme

"xx Flower Shop invites you to celebrate Chinese Valentine's Day together"

5. Activity method

(1) Determine partners

For this event, we can find companies that provide us with bouquet decorations and flower care products to cooperate and strive to obtain sponsorship from their companies.

(2) Promotional methods

1. Flower reservation activity - door-to-door flower delivery project

2. Chinese Valentine's Day themed flower exhibition

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3. Chinese Valentine’s Day flower bouquet promotion event

4. Chinese Valentine’s Day special flower arrangement event

5. Small supplies related to flower arrangements

6. Event time and location

(1) Event time

This event will be held on xx, month xx, 20xx

(2) Event location

The location of our xx flower shop activity this time is at the entrance of our flower shop and nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together during Chinese Valentine's Day.

7. Advertising cooperation methods

1. Large display boards

2. Flyers

3. Signage design, flower shop decoration and layout

4. Website promotion

8. Early preparation

(1) Personnel arrangement

1. Recruit 30 temporary people before the event date The workers (19 women, 11 men) are responsible for delivery, customer service, bouquet decoration, publicity, and selling loose flowers. Delivery staff are required to be familiar with the local environment so that flowers will not be lost or misplaced. Late delivery of flowers, etc.

8 delivery personnel are needed (our store originally had 2 delivery personnel and 6 male temporary workers);

2 personnel are needed to answer calls and online orders (our store originally had 1 customer service staff, 1 female temporary worker);

5 bouquet decoration staff (our original 2 bouquet decoration staff, 3 female temporary workers);

2 door door staff Publicity, 5 street propaganda personnel (6 temporary workers, 2 women and 5 men, the women promote at the door, and the men go to the neighborhood for publicity as an excuse);

Arrange 14 people to sell loose flowers to nearby universities , movie theaters, entrances to large entertainment venues, squares, gardens, etc., places where lovers will go together on Chinese Valentine's Day (our store originally had 1 salesperson, and 13 of them were female temporary workers. The salesperson would give some thought to these 13 temporary workers. (Additional training);

In addition to the necessary requirements for temporary workers sent out, other temporary workers can hire some college students working part-time nearby. The cost of college students working part-time is relatively low, and hiring them can reduce costs.

(2) Material preparations

Carry out various advertising and publicity activities before the event, distribute leaflets and advertisements in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, and widely Receive various reservation bouquets and online orders, and prepare to replenish sufficient supply for large-scale flower delivery and flower selling activities at the event, and package items provided by partners as small gifts for the event.

9. Mid-term operations

During the event, consumers who spend 99 yuan or more in our store can get our store’s VIP card. Regardless of new or old customers, all VIP customers can receive only one gift with their VIP card. If customers have any doubts about this event, the sales staff should explain in detail. The final interpretation of this event rests with our store.

10. Post-operations

1. Open a customer forum platform on the website to give customers their opinions or suggestions on our flower shop activities, and resolve customer concerns about our activity. If you are dissatisfied, 10 people will be randomly selected to give away our exquisite gifts.

2. Continue to cooperate with the media for publicity, and use the principle of striking while the iron is hot to further improve the awareness and reputation of our flower shop brand, retain old customers, attract new customers, and expand the flower shop Store sales rate increased by one level.

11. Cost budget

Temporary labor costs: 30 people, with an average salary of 500 yuan per person for 3 days

Store decoration: replace some old ones Old jewelry, from the door to the store Qixi Festival flower shop activity theme plan 2

1. Target market

Class A consumer group: unmarried young people aged 20-25, this type of consumption are the main consumers of Valentine’s Day roses. They are full of passion, advocate romance, fashion, like fantasy, and can quickly accept new things. They are a fashionable class who will never get tired of seeking novelty and change.

Class B consumer group: Consumer group over 50 years old. Although this group of people is not as receptive to new things as young people, due to the influence of the Valentine's Day atmosphere every year, they have occupied a share of the entire flower consumer group. The ratio of 5% shows that its fashion mentality is gradually emerging and it is a group that is easy to be "educated". If its children can add fuel to the fire and the media advertising stimulation is in place, this type of consumer group may become a "blue chip stock" with great potential for appreciation. Big, and it is also a social phenomenon worthy of attention.

Category c consumer group: consumer group aged 25-35. Some of these groups are in the starting and rising stages of their careers, while others have already had successful careers. Due to their personality, age, preferences, Reasons such as income, environment, habits, values, etc. make this group the most complex and least conducive to segmentation and targeted marketing. However, it will be an "ambush" that affects the B-type consumer group. , and cannot give up, but it is not the focus.

2. Activity theme

Let love become a habit

3. Activity time

20xx year xx month xx day

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4. Target market positioning strategy

"Grasp the two ends and lead the middle." That is, by focusing on appeals to consumer groups A and B, we can drive the active participation of consumer groups C. Class A consumer groups have the strongest consumption awareness and the greatest demand. They are the main target market and the main target of advertising. Although the demand of category B consumer groups is small, if the desire to purchase is stimulated, it is still a large market, and its social impact will be very beneficial to the company's brand building.

5. Promotion Strategy

Roses are already a regular gift on Valentine’s Day, but now young people are no longer satisfied with giving roses. Roses represent love and romance, but due to their physical properties, they can only be kept for a few days, and true love requires eternity and persistence. Obviously, roses that can only be kept fresh for a few days or even just one day cannot carry this layer of information, and chocolate is even more no. Valentine's Day is only one day every year. What greedy modern people need is Valentine's Day every day. Therefore, consumers need a gift that can carry eternal love and represent a message of persistence. This kind of gift needs to be fashionable and innovative. Jewelry is a better carrier, but its high price of several thousand or tens of thousands of yuan can only make young people who are strapped for money sigh at the treasure.

6. Giving meaning to roses

1 rose: wholeheartedly;

3 roses: I love you;

9 11 roses: forever;

11 roses: a lifetime; 21 roses: loving you;

27 roses: loving my wife ;

……

99 roses: a lifetime.

7. Activity content

1. Place the roses alone. If they are a couple, give them a rose and wish him to be "wholeheartedly devoted" to her.

2. Take some photos of the most beautiful couples, negotiate with them, and use their photos to build a photo wall. This is the embodiment of love.

3. After buying roses, you need to package them very beautifully.

4. If the weather is not hot, the store clerk can also wear some cute doll costumes and bring roses. This is also a way to attract customers.

8. After the event, clean up the venue. Chinese Valentine’s Day flower shop activity theme plan 3

1. Target strategy

1. The overall goal is to set up the Chinese Valentine’s Day at Sansanmen During the Valentine's Day event, we achieved the success of the event, attracted more customers for the flower shop, won the support and love of more people, and ultimately achieved the greatest benefits.

2. Specific goals During the event, strive to achieve a three-day turnover of over 20,000 yuan per day, order no less than 200 flowers per day, and deliver flowers no less than 300 times per day. The total number of scattered flowers is 3,000.

2. Purpose of the activity

With the improvement of people's living standards, people's various needs for the service industry are constantly developing. As it caters to market demand, the flower delivery market has huge consumption potential. Although the current consumers are not obvious, with the creation of the company's brand, the improvement of credibility and various publicity effects will definitely inspire more consumer groups to start. Our team will be committed to creating a unified and standardized management and operation model and creating our own brand. Therefore, we use this event to enhance the brand awareness and reputation of our flower shop, as well as increase our sales.

3. Objects of the event

Determine partners for this event. We can find companies that provide us with bouquet decorations and flower care products to cooperate and strive to obtain sponsorship from their companies.

Promotional methods:

1. Flower reservation event

2. Chinese Valentine’s Day theme flower exhibition event

3. Chinese Valentine’s Day lover Flower bouquet promotion activities

4. Special activities for Chinese Valentine’s Day flowers scattering

5. Small supplies related to flower arrangements

Event location:

This time we will go to movie theaters, entrances to large entertainment venues, squares, gardens and other places where lovers will go together on Chinese Valentine's Day.

4. Advertising cooperation methods

1. Large display boards 2. Flyers 3. Signage design, flower shop decoration and layout 4. Website promotion 8. Early preparation and personnel arrangement 1. In Before the event, 30 temporary workers, 19 women and 11 men, were recruited to be responsible for delivery, customer service, bouquet decoration, publicity, and selling loose flowers. The delivery staff must be familiar with the local environment so that there will be no confusion when delivering flowers. Failure to arrive at the location, late delivery of flowers, etc. 8 delivery staff are needed. Our store originally has 2 delivery staff and 6 male temporary workers; 2 people are needed to answer calls and online orders. Our store originally has 1 customer service staff and 1 female temporary worker; the store has 5 bouquet decoration staff. There were originally 2 bouquet decorations and 3 female temporary workers; 2 door-to-door publicity personnel, 5 street publicity personnel, 6 temporary workers, 2 women and 5 men. The women promoted at the door, while the men went to nearby areas for promotion; 14 people were arranged to Scattered flowers are sold to nearby universities, movie theaters, entrances to large entertainment venues, squares, gardens and other places where Valentine's Day and Valentine's Day lovers will go together. Our store originally had 1 salesperson and 13 of them were female temporary workers. The salesperson would These 13 temporary workers need a little training; in addition to the necessary requirements for delivery temporary workers, other temporary workers can hire some college students working part-time nearby. The cost of college students working part-time is relatively low, and hiring them can reduce costs.

5. Material preparations

Carry out various advertising and publicity activities before the event, distribute leaflets and advertisements in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, and widely accept Various reservation bouquets and online ordering are also prepared to replenish sufficient supply for large-scale flower delivery and flower selling activities at the event, and items provided by partners are packaged and used as small gifts for the event.

6. During the mid-term operation activities, consumers who spend 99 yuan or more in our store can obtain the store's new and old customers. If customers have any doubts about this activity, the sales staff should explain in detail, this activity The final right of interpretation lies with our store.

7. Post-operations

1. Open a customer forum platform on the website to give customers their opinions or suggestions on our flower shop activities, and resolve customer concerns about our activity. If you are dissatisfied, 10 people will be randomly selected to give away our exquisite gifts.

2. Continue to cooperate with the media for publicity, and use the principle of striking while the iron is hot to further improve the awareness and reputation of our flower shop brand, retain old customers, attract new customers, and expand the flower shop The sales rate of the store has improved one level after another. Chinese Valentine's Day flower shop activity theme plan 4

1. Activity theme

"Chinese Valentine's Day, finding love in xx"

2. Activity background

The seventh day of the seventh lunar month, commonly known as the "Qixi Festival", is the most romantic festival among traditional Chinese festivals. Throughout the ages, how many handsome men and beauties have walked in this colorful world with a pure heart and a longing for love, looking for the one they love?

Yesterday, you may have been alone; yesterday, you may have been searching for your beloved; yesterday, you may have been sadly intoxicated in the sweetness of the past. Today, please bravely speak your sincere monologue; today, please bravely show your true self.

Here, you may meet unexpectedly, and Yuelao will act as a matchmaker to find him/her to accompany you throughout your life! On the occasion of the "Chinese Valentine's Day", we will use our actions to inherit the thousands of years of love classics and celebrate the romantic night forever.

3. Purpose of the event

1. Provide a platform for xx unmarried single men and women to get to know each other

2. Strengthen and consolidate the company’s event planning capabilities.

3. Make effective use of activities to build brand awareness of xx City Life Network.

4. Activity time

Chinese Valentine’s Day night.

5. Event location

Cafe No. 10.

6. Target audience

Unmarried single men and women.

7. Event promotion time

Lasts for one week.

8. Preparatory work for the event

1. Search for 2 party hosts;

2. Purchase items

Balloons (heart Shape, round can also be used; purple & pink), ribbons, flowers, candles, cardboard (blue & pink), transparent tape, double-sided tape, chocolate, small gifts (couple supplies, such as cups)

3. Prepare the necessary equipment

Scissors, microphone, stereo

4. Collect romantic love songs; (burn disc)

5. Office The staff is responsible for the registration matters and data management of participants. Registration is mainly based on online reply to the registration post;

6. Make event number plates (heart-shaped) in advance, with blue cardboard for boys and pink for girls. Paper jam.

9. Event venue layout

1. Make full use of the venue of Cafe No. 1, and the venue should be decorated in a romantic and warm manner;

2. The tone of the entire venue Mainly purple and pink;

3. If the venue permits, use balloons to form a round arch at the entrance of the event;

4. Inside the venue, use one purple and one pink The balloons are in a group and decorated in every corner of the venue;

5. Each tabletop needs a candle;

6. Visit certain flowers according to the venue environment. (Mainly roses)

10. Activity content

1. Staff must distribute number plates to participants and lead them to sit down;

2. The host will make an opening statement for this event;

3. Participants will make a simple speech first and say their names. The whole process is planned to take 10 minutes;

4. Start Enter

A. "Back to Back Love"

(1) The game requires a team of 2 people, 1 male and 1 female. The host can call numbers/match freely to form a team.

(2) Two people work back to back to transport the balloon intact from the starting point to the ending point.

(3) The time limit is 1 minute, and the one with the most balloons wins.

(4) Participate in 4 groups of games, 2 groups at a time.

B. "Call for Love"

(1) The game requires a group of 4 people, 2 men and 2 women. The host can call numbers/match freely to form a team.

(2) Four people face each other in pairs, and the two people with their backs to the audience perform actions according to the words on the card presented by the host. They can convey oral expressions appropriately, but the words in the card must not appear in the words. Otherwise, it will be invalid; and the two people facing the audience will guess the words of the card based on their prompts.

(3) The time limit is 5 minutes. The one with the most guesses wins.

(4) Participate in the game in 2 to 3 groups, one group at a time

5. After the game, get to know each other on your own. Chinese Valentine's Day flower shop activity theme plan 5

1. Marketing theme: True love is priceless, roses are sentimental

During Chinese Valentine's Day, the main consumer groups are couples in love, married people Husbands and wives, as well as elderly couples in golden and silver weddings, among these groups, have a good relationship with each other. In this festival for two people, sending roses to each other is a good way to express love.

2. Main product: Rose

Rose symbolizes love and sincere and pure love. People often use it as a token of love, and it is the first choice flower among lovers.

1. The value and meaning of the product itself

Red roses represent passionate and true love; yellow roses represent cherished blessings and jealous love; purple roses represent romantic true feelings and precious uniqueness; white roses represent purity and innocence Black roses represent tenderness and sincerity; orange roses represent friendship and youthful beauty; blue roses represent honesty and kindness. The flower language of a single blue enchantress: staying together is a promise. The flower language of a double blue enchantress: meeting is a kind of fate. The intersection of souls gives us endless romantic feelings. The flower language of a three-branched blue enchantress: you are My deepest love, I hope our beautiful love story will always be remembered.

1 rose represents - you are the only one in my heart. 2 roses represent - I am the only one in the world. 3 roses represent - I love you. 4 roses represent - till death, 5 roses represent. Roses represent - sincere appreciation. 6 roses represent - mutual respect, love and understanding. 7 roses represent - first love. 2 roses represent - thank you for your care, support and encouragement. 9 roses represent - I want to be with you forever. 10 roses represent 11 roses represent - I only love you for the rest of my life. 12 roses represent - my love for you grows day by day. 13 roses represent - you are the person I have a crush on. 14 roses represent - you are the person I have a crush on. 15 roses represent - pride 14 roses represent - fall under your pomegranate skirt 14 roses represent - you are my wife 12 roses represent - I wish you eternal youth and beauty 19 roses represent 20 roses represent - patience and expectation 20 roses represent - I have a sincere heart

21 roses represent - sincere love 22 roses represent - I wish you good luck 25 roses represent ——Please love me too. 15 roses represent—my wife~ I love you. 30 roses represent—falling in love with you is my greatest glory. 37 roses represent—I say I love you in my heart. 40 roses represent— 47 roses represent undying love - You are my only one 50 roses represent - An unexpected encounter 99 roses represent - Lasting forever 100 roses represent - One hundred percent love 101 roses represent ——Favorite 102 roses represent—Proposal represented by 144 roses—Love you forever 365 roses represent—I miss you every day 999 roses represent—Eternally and forever 1001 roses represent—Until forever 1314 roses represent— Love you forever

2. Product packaging

There are many ways to package a bouquet of roses, but if it is for Valentine's Day, you can use special packaging to create a surprise.

(1) Traditional paper packaging requires matching colors and flowers, which is more traditional, but there is no contrast in the overall effect and it is difficult to create a huge surprise.

(2) Transparent plastic paper looks natural, but the color is relatively monotonous.

(3) Wrap it in a spiral shape with colorful ribbons, and decorate the thorny part below with dots of paper.

(4) Use large-leaf plants for packaging, put them up one by one, and wrap them outside the flowers. This is healthy. Although there is not much color, nature is the best color, which reflects Peaceful and focused.

3. Price Strategy

There are many factors that affect the pricing of goods, which can be divided into:

1. The pricing objective is mainly to maximize current profits. and maximize market share.

2. Product costs Reduce product costs as much as possible to maximize profits.

3. Market demand In the plan, market demand is the most important, because in an important festival such as Valentine’s Day, roses are the common needs of lovers, and they should be based on the common needs in the market. The price depends on the price, and roses with different colors, different meanings and different quantities are priced separately. For example, in some large supermarkets, on the morning of Valentine's Day, a bottle of "Blue Enchantress" can be sold for 100 yuan or even 150 yuan, and the number of buyers is not a minority.

4. Competitors' products and Price

5. Government policies and regulations

4. Publicity strategy

Publicity methods:

1. Set up billboards to attract people Set up billboards in places with high traffic, the city's main transportation, squares, the billboards should be eye-catching, and the content should be romantic, inspiring and arousing, so that people can feel the atmosphere of Valentine's Day as soon as they see the advertisement. , all have the urge to buy flowers.

2. Print flyers and distribute them in places where there are many young people, such as university towns, office buildings, etc., to promote sending roses on Valentine's Day. True love has a price and roses have feelings.

3. Promote through the Internet. Today’s young people are very familiar with the Internet. Basically, more than 90% of people access the Internet through computers or mobile phones every day. All through the Internet is a good way. Promoting through QQ groups, Weibo, and other popular things that young people like can achieve very good results.

5. Sales strategy

The main sales can be divided into three sales methods: online pre-booked sales, offline physical store sales, and street mobile sales.

1. Online pre-sale: Mainly on major forums, social networking sites, and other high-traffic websites, take photos of the types of flowers in the store, and attach flower language to highlight the lover. In the warm atmosphere of the festival, Jin tries his best to discuss the topic of love so that people can place orders immediately and conduct pre-sales.

2. Offline physical store sales: In the few days before and after Valentine's Day, do enough advertising in and outside the store to create an atmosphere. You can do some promotional activities and give gifts.

Store sales are the main sales method. You can carry out some promotional activities, buy flowers and give small gifts to couples, and also hold interactive activities for couples to participate together. After completing the activities, you will receive special gifts from the store.

3. Street mobile sales: Through the analysis of people’s purchasing psychology, herd mentality, show off mentality, comparison psychology, and face psychology, we can find the market, obtain premiums, and achieve sales. Mobile sales based on these psychology can stimulate consumers' purchasing behavior and thereby increase sales

Expense budget Decoration of the storefront: Replace some old accessories, have a line from the store entrance to the store A red carpet and store decoration stand out compared to the immediate store, attracting passers-by’s desire to enter the store. About 2,000 yuan

Advertising expenses: 300 yuan for a banner, about 200 yuan for 10,000 leaflets, about 5 nearby display boards, about 500 yuan, totaling 3,600 yuan

Summary:

Multi-faceted services should be provided according to the needs of buyers, such as home delivery, flowers and surprises. In terms of circulation, high-quality services such as timely delivery and accurate location should be achieved. Find and fill gaps in the sales process, correct errors in a timely manner, and add feasible strategies to promote roses.