Golden sentences guide action (series 18): ordinary people should also learn to build their own brands.

Golden sentences guide actions (series 18) (golden sentences 92 to 94).

I share these golden sentences deeply nailed to the cerebral cortex with my vivid personal experience.

Your comments and encouragement are a great motivation for me to keep writing.

Ordinary people should also have their own four sets of personal brands: brand name, advertising language, brand symbol and brand story.

The Internet era is an era of personal rise.

The rise of an individual is inseparable from his own brand.

To build a personal brand is to build a brand name, advertising language, brand symbols and brand stories.

Personal experience I don't start a business, I'm just an ordinary migrant worker, and I've never seriously thought about how to build a personal brand.

In order to spur myself, I wrote my own four brands:

(1) Brand name: Dr. Wang Weiqiang.

Wang Weiqiang is my real name. As Comrade Qin Jie said in the brand class, his name is the source of a good brand. Doctor, my degree is put in the brand name to increase trust.

(2) Slogan: Clinical background+scientific research ability+new drug research and development experience, I can help the development of innovative medical care.

(3) Brand symbol: My current WeChat avatar. My avatar is a professional photo taken by a professional photographer, which can show my professional image.

(4) Brand story: When I was a medical undergraduate, a teacher said to me, "If you want to go to graduate school, you must go to a first-class national laboratory. There, you can participate in national projects and do more meaningful things. "

With the encouragement of my teacher, I got a bachelor's degree. I was admitted to the State Key Laboratory of Experimental Hematology under Peking Union Medical College, and participated in the leading domestic genetic engineering project and stem cell application research project at that time.

Scientific research is like groping in the dark, which exercises my spirit of exploration and cultivates my scientific literacy.

After graduating from graduate school, I worked in a third-class hospital for ten years and accumulated rich clinical and scientific research experience.

Now, I am engaged in the research and development of innovative drugs. With the increasing experience of new drug research and development projects, my innovative drug research and development ability has been continuously enhanced.

My goal is to become a super professional R&D personnel in the medical field and promote more innovative medical products to serve patients.

Action Guide Whether it is deliberately created or not, we all have our own personal brand. The difference is only the difference between good and bad personal brands.

The essence of brand is trust and premium.

Consciously building a personal brand will amplify our personal value.

How do you build your personal brand?

Mr. Bao: Wei Qiang is super perceptive. I agree with you.

Whether starting a business or working, personal brands represent their influence and value to this society, and work together [love].

Five skills of sales: listening to customers' needs; Explain your advantages; Read each other's confusion; Write user stories; Accurately translate the values of both sides.

Core report Sales is not a profession, but a kind of ability and a kind of thinking.

Sales skills are also the basic skills of effective communication, which is very helpful to achieve cooperation and gain trust.

Personal experience In my daily work, as a clinical research doctor, I have a lot of communication and cooperation with CRA (Clinical Inspector) of the operation team.

If my work partner CRA is the sales target of my idea, I will do this:

(1) Listen to customers' needs.

When CRA encounters problems related to the project and asks me for advice, I will not give advice quickly, but listen carefully to the other party's description of the problem and find out the needs.

(2) Explain your own advantages

Before giving specific suggestions, you can explain your accumulated knowledge and experience in this field, show your advantages and gain trust.

(3) read each other's confusion

The advice provided may not accurately solve CRA's confusion. Ask CRA to clarify the confusion, solve it accurately, and explain the thinking behind solving the problem.

(4) Writing user stories

For more important communication, I will write down what happened. If there are similar problems in the future, I can send them to other CRAs as stories.

(5) Accurate translation of the two values

As a clinical research doctor, I am like a brain, thinking about ways to solve problems. CRA is like hands and feet, to implement the solution to the problem. Only by accurately understanding the value of both parties can we cooperate tacitly for a long time and jointly promote the project.

Action Guide Whether at home or at work, we can apply these five sales skills to make our life and work smoother and more efficient.

Do you have any experience in using sales techniques?

Sailor: It is very enlightening to read the definition of Listening, Speaking, Reading, Writing and Translation. Learn from you and make continuous progress [yeah] [yeah] [yeah]

Kai Busi: If you are not careful, you will write 94 golden sentences to guide your actions. How time flies!

Huan Deng: compound interest thinking, fixed investment every day, has been adhered to for more than three months [strong] [strong] [strong]

Lotus seed: persistent, diligent [strong] [strong] [strong]

My reply: Thank you for your encouragement. We are all brave people in 007. We have the courage to do things that have no definite benefits for a long time, but are valuable for the future.

I have been writing for more than three months, and writing golden sentences every day has become an intellectual game I play every day.

94 Marketing 4P Theory: Product/Price/Channel/Promotion

The core of marketing 4p respectively represents: product, price, channel and promotion. 4P theory is the basic principle of marketing.

Personal experience If I regard myself as a product, my marketing 4P is as follows:

(1) product.

Myself. The mission of the product is to help the "owner" complete the task. I am a new drug clinical research doctor. My mission and function is to help pharmaceutical companies promote the approval of new drugs and benefit patients.

(2) price.

My salary. The level of treatment does not depend entirely on my personal ability (just as the price of products does not depend on the cost), but more on the value obtained for users (pharmaceutical companies).

If I dare to join the innovative drug market full of greater uncertainty, pharmaceutical companies will gain greater value. Then, my treatment will be better.

(3) channels.

The process of selling yourself to a pharmaceutical company. This process needs the help of channel providers, that is, pharmaceutical headhunters. I keep in touch with 1-2 experienced headhunters and can sell me to my favorite pharmaceutical company when I need to change jobs.

(4) promotion.

I continue to write and promote WeChat articles in the fields of medicine and new drug research and development.

Especially to the community of clinical research doctors in pharmaceutical companies, so that community members can see my efforts and professionalism.

When I want to work in their pharmaceutical company, I have established mutual trust and they can hire me with confidence.

The above is my personalized application of marketing 4P theory.

Theoretical knowledge with good action guidance can be used flexibly. No matter whether you are engaged in the field of marketing or not, you will get different results by disassembling your work with 4P theory.

What is your job in 4P theory?

Ding Xuemei comments: Think of yourself as a product, price, channel and promotion. Very persuasive

Deng Huan commented:

Product: If I were a buyer, I would ask, what are your core strengths? Why did I choose you?

Price: The price of a person in the market is determined by his current price and how much contribution he can make to the enterprise in the future. The choice of each step determines the future price and needs careful consideration.

Channel: Yes, headhunting is very important and efficient. In addition, the recommendation success rate of acquaintances is also very high. There are also some widely spread websites, such as enterprise open recruitment network, hunting recruitment/Zhaopin recruitment, etc.

Promotion: Besides what you said, I plan to learn from Mr. Qin Jie on DIA, Hony Business School, Du Yao and other platforms, continue to comment and give public speeches.

Encourage each other

My reply: Thank you for your comments. Every one deserves my serious consideration.

My core strengths are not outstanding enough and need to be strengthened and polished.

The contribution to the future of the enterprise is particularly good. Reward is to recognize past performance, and promotion and salary increase are to trust future contributions.

A good headhunter can give enterprises more professional guidance, position, salary and treatment. If you don't need this guidance, acquaintance recommendation should be the best choice.

You provided more information to promote yourself. I haven't contacted Hony Business School, Du Yao and other platforms, so I can contact them selectively in the future.

Thank you again for your comments, which made me feel like I was competing with a martial arts expert.