Brief introduction of Woods Hu

Woods Hu, business manager and energy expert. Hunan people. Graduated from China Renmin University. Worked in China Offshore Oil Group Co., Ltd. ..

Chinese name: Woods Hu.

Woods

Nationality: China.

Place of birth: Hengyang, Hunan

Occupation: enterprise management

Graduate school: China Renmin University.

Representative Works: Great Changes in Energy (Can China Lead the Third Energy Revolution in the World).

Energy experts and scholars

He used to be a senior media person. After graduating from the School of Journalism of China Renmin University in 2005, he worked in China Offshore Oil Group Co., Ltd. as the deputy director of the general office. Engaged in energy economy research and management research after work. Well-known observer and critic in the energy field, enterprise management researcher and practitioner. columnist

He is also a young member of the China National Committee of the World Petroleum Council. Columnist of more than ten media publications such as secretarial work and energy review. Study times and other media writers. One of the planners of China Petroleum Industry Youth Forum. He has won many national awards such as China Corporate Social Responsibility Model Report Award of the United Nations Global Compact Organization, China Sankei Good News Award and China Petroleum News Award. Up to now, nearly 6,543,800 words have been published in papers, comments and columns, news reports and literary works. Presided over a number of major reports, industrial policy research and management research. Invited to attend the Youth Forum of the World Petroleum Council, the Youth Academic Annual Meeting of China Petroleum Institute and the Youth Forum of China Petroleum Industry to read papers or be a guest.

Research and writing field

Energy and environment. We are committed to thinking about the changes and motivations of the energy industry from the political, economic, cultural, social, scientific and technological perspectives, pursuing the deep logic of the development of the energy industry, looking forward to the prospects and paths of the sustainable development of the energy industry, observing the practical problems in China, and putting forward constructive policy suggestions.

Enterprise management. With the mission of establishing China's enterprise management theory with self-consciousness and subjectivity, adhering to the concept of "making the past serve the present, learning from others' strengths, combining Taoism and technology, and integrating knowledge with practice", we observe the real picture of China's enterprise management, devote ourselves to thinking about the practical problems in management, and explore the endogenous management theory system of China enterprises.

Organize communication. Pay attention to the practical logic of communication theory in the field of organization, find out the operating law of organizational communication and its relationship with the change of mass media ecology and media form, and provide a unique theoretical perspective for enterprises and other organizations to improve media literacy and public opinion participation.

representative works

"Great Energy Change" was recommended by CCTV's "Learning" column.

The Evolution of Energy was recommended by authoritative media such as Qiushi. com。

The copyright of Pulse in China: Energy Revolution Changed China has been exported to many countries.

Master of Official Documents Training (compulsory course, advanced course and excellent course) is recommended by authoritative media such as Qiushi. com。

Important academic viewpoints

Viewpoint 1 The Coming of "Natural Gas Age" and the Opportunity of China

The global natural gas pattern change and price trend brought by the rapid development of shale gas in North America were predicted earlier. From the perspective of China as a demanding country, it is proposed that we should seize the opportunity, strengthen the introduction of natural gas, promote the development of natural gas industry and meet the arrival of natural gas era. Representative works: New Natural Gas Bureau and the natural gas era or the coming opportunities in China.

Viewpoint 2: Deal with "carbon politics" and climate competition openly and honestly.

The national interest game behind the "carbon politics" triggered by the climate change debate is deeply considered. On the basis of a clear understanding of its formation mechanism and interest mechanism, it is proposed that we should avoid ignoring or unwilling to delve into the interest considerations behind all kinds of moral high-profile, and avoid thinking about "conspiracy theories" in everything. On the contrary, we should participate in the climate competition aboveboard, take this opportunity to participate in the reconstruction of the international order, actively participate in international negotiations by developing our own strength, and formulate and implement effective national strategies in the fierce international competition. Representative works: dealing with climate competition aboveboard; Carbon emission reduction will change the global trade pattern; National interests behind carbon politics; Carbon trading needs pragmatic development.

Viewpoint 3 "External Dependence" and China's Energy Security

From the perspective of the world oil and gas pattern and the interdependence of supply and demand, based on the analysis of history and reality, it is considered that a country's energy security involves many factors and does not depend entirely on the external dependence of oil. The energy security is not only related to the supply security, but also to the price security, and the corresponding countermeasures are put forward. Masterpiece "Puzzlement of External Dependence" and "Who is Containing China with High Oil Prices".

Viewpoint 4 "peak oil" is a false alarm.

At the earliest time in China, the theory of "peak oil" was systematically refuted from the aspects of theory, facts, methodology and logic, and the real reason for its popularity was analyzed, and another possibility for human beings to face limited resources was prospected, so as to know what is illusory fear and what is real desire. Representative works include Phantom of Oil Peak, The Last Barrel of Oil Comes from the Deep Sea, Oil and Gas Development Entering the Ocean Age, Beware of Resource War, and Who Sowed Evil Flowers.

Viewpoint 5 Improving energy efficiency is the most important "energy"

It is the earliest systematic demonstration in China that improving energy efficiency is the quickest and most realistic way to solve the problems of resource shortage and environmental deterioration. It is believed that efficiency is the core of many energy-related problems. Based on this idea, the corresponding solutions and specific paths for the development of new energy industry are put forward. Representative works: Improving energy efficiency is the most important energy source. The road to low entropy, distributed energy needs to break through obstacles, distributed energy is expected to break, the development of electric vehicles needs innovation in technology and business model, black coal is reborn, and blue sky and white coal are ignited. The polysilicon industry is facing reshuffle.

Viewpoint 6: the pain of missing energy data: looking for "missing oil drums"

The controversy about whether China is the first energy consumer actually reflects the fact that the world oil market lacks effective data. With the integration of the world oil market, it is both urgent and difficult to solve this problem. Through historical analysis, it is not difficult to find that the "missing oil barrel" may bring turmoil to the world oil market. For China, it is necessary to adopt a more rational and pragmatic attitude and show more consistent language and behavioral logic. His masterpiece Looking for the Missing Oil Drum.

Viewpoint 7: Overseas M&A needs "soldiers to block"

China Petroleum Company's "going out" was put forward earlier in China, not because of ensuring energy security, but because of the characteristics of the industry and its own development needs. On the basis of analyzing the world petroleum geographical pattern and resource situation, this paper combs and summarizes the strategic path transformation of China's overseas M&A, and puts forward some suggestions for China enterprises to play this game well overseas with the wisdom of "going to the army to attack the enemy". Representative works: New Path of Overseas M&A, Storm of Australian Tax Reform: Who is the Winner, Overseas M&A: An Unfinished Chess.

Viewpoint 8 The myth of "shale gas" can be used for reference in China, but cannot be copied.

After calmly analyzing the shale gas boom in the United States, we are cautiously optimistic about its development in China, optimistic about its prospects, and think that there are still many uncertainties in the development of this industry, and the American experience cannot be completely replicated in China. Facts are gradually proving these views. Representative works: Can shale gas myth be replicated? Enlightenment and thinking on the development of shale gas industry in America? Shale gas, a new dawn of energy? Don't let conspiracy theories blind you. Part two, why did the shale gas revolution happen in the United States? Part three, the aftershocks of the shale gas revolution have a far-reaching impact.

Viewpoint 9 Energy development cannot be at the expense of safety.

Energy production is closely related to safety, and attention and attention to safety should become the top priority of the energy industry. Based on the analysis of relevant cases, this paper puts forward some thoughts and suggestions on how to do a good job in safety protection, disaster emergency, accident handling and rescue capacity building in the energy industry. Representative works: Lessons from Japanese Nuclear Power, Caution in Deep Sea, Garbage Power Generation: thorns flower on the Ruins, New Alarm of Safety Accidents under Energy Hunger.

Viewpoint 10 How do excellent companies avoid failure?

Why did those once excellent enterprises go into decline or even decline? Are there any common characteristics and laws among them? What places can be used as a mirror for enterprises and entrepreneurs who are determined to build a lasting foundation? By analyzing the challenges, symptoms and deep reasons of failed enterprises, this paper reveals the enlightenment brought by "Chinese failure" and puts forward some suggestions for entrepreneurs to learn from "failed learning". Representative works include Why Excellent Companies Fail, Change and Invariance in Enterprise Development, Change as the Core Competitiveness of Future Enterprises, Pursuing Lost Professionalism, Side Effects of Quick Reflection, Understanding the Mystery of Enterprise Culture, etc.

Viewpoint 1 1 Enterprises should improve their organizational communication and management capabilities.

Using the organization theory of the system school for the first time, this paper investigates the communication behavior in the once famous China Offshore Oil Company's bid for Unocal, analyzes its success and failure, discusses the characteristics of enterprise communication, introduces the concepts of open system, negative entropy and boundary communicator, explores the communication law behind major events, and points out that enterprises as social organizations need to improve their media literacy, which is worth thinking and learning from all enterprises involved in cross-cultural communication, public opinion management and crisis management. Representative Works: Open System, Negative Entropy and Boundary Communicator —— On CNOOC's bid for Unocal from the perspective of organizational communication; Shaping a good public opinion image and promoting enterprises to become stronger and better; Media as public opinion paper money; The forbidden fruit effect of communication; Endless debate.

Viewpoint 12 Enterprises should be responsible "corporate citizens"

Domestic business circles put forward the concept of social responsibility earlier, systematically studied the connotation, boundary and operation logic of corporate social responsibility, and deeply thought about the relationship between social responsibility and enterprise competitiveness, social responsibility and sustainable development. China Offshore Oil 20 10 Annual Report and Sustainable Development Report won the "United Nations Global Compact China Corporate Social Responsibility Model Report Award". Masterpieces: Be a Responsible Corporate Citizen, Responsibility and Competitiveness: The End of Confrontation, and Light the Heart Lamp of Responsibility.