Wechat operation, how to write excellent soft text

There must be a very attractive title, and people will take action because they want to escape pain and pursue happiness.

The second plate: curiosity amplification

Curiosity is human nature, but people are lazy. If you expect him to read your article carefully, you must first arouse your curiosity. Before the soft article begins, you need a paragraph to amplify his curiosity. Only in this way can you keep your enthusiasm for a long speech.

Part III: Customer feedback

The quickest way to make a stranger believe you immediately is to get feedback from others, that is, the evaluation of you by a third party.

Part IV: Value Packaging

What customers buy is the value of the product, not the product itself

Part 6: Call to Action

You must give him a reason to act immediately. People are habitual procrastinators and don't even know what to do next. Call to action, which is the most easily overlooked place in many soft articles, is to call on users to take action, or buy products, or fill in online forms, or call customers to urge them to complete the next action you set in advance.

Part 7: Zero Risk Commitment

Zero-risk commitment can eliminate the buyer's risk in any transaction. When you eliminate the buyer's risk, you also eliminate the main obstacle to the buyer's purchase. In this strategy, all you have to do is take all the risks between you and the buyer.

Part 8: Frequently Asked Questions

You need to think from the customer's point of view and answer the questions in the soft text in advance.