Why is Wusu beer called the fatal Wusu beer? What's the real reason?

The saying "The reason why the fatal Wusu is fatal is that it contains more fusel alcohols and higher alcohols, which makes it easy to get a headache and make you feel uncomfortable the next day" is the arbitrary expression of some people. The reason is that they understand "killing" to literally mean "hurting more people or even causing death".

In fact, Wusu beer is just ordinary beer, following the conventional production process, and the fusel alcohols and so-called higher alcohols in it are not higher than other beers.

Furthermore, as an alcoholic beverage, beer has stricter national standards than other foods. Impurities including fusel alcohols and higher alcohols cannot exceed the standards and cause "more harm to people." Some people say that the reason why the fatal Wusu is fatal is because it has a high alcohol content and makes it easier to get drunk.

Extended information

The Wusu people have a special affection for Wusu beer, and this emotion permeates the daily life of the Wusu people. Although the headquarters of Xinjiang Wusu Beer Co., Ltd. has moved to Urumqi due to business development needs, the most important production base of Wusu Beer is still in Wusu City. More importantly, the roots of Wusu Beer are in Wusu. Wusu people are proud of Wusu beer.

The Wusu people are not even willing to research why "Wusu Beer" got its name. They take it for granted that the beer born in Wusu City has no other name than "Wusu Beer". ? In Wusu, people love beer even more: on summer nights, beer barrels of all sizes can be seen everywhere in the streets and alleys. When Wusu people entertain friends from out of town or go on business trips, Wusu beer is an indispensable part of the meal.

Wusu people drink Wusu beer and enjoy the pride brought by Wusu beer - Wusu beer is one of the earliest local famous brands in the economic zone on the northern slope of Tianshan Mountains. Today, It is also a well-known Xinjiang famous brand.

Zhang Yan was transferred to Wusu City in August 2006. The Wusu people’s affection for Wusu beer quickly infected him, and he became more and more interested in Wusu beer in less than a year. Learn more about beer.

Wusu beer has accumulated too many emotions among Wusu people, and they have no reason not to have deep feelings for Wusu beer.

Among the counties and cities in Xinjiang, Wusu City was exposed to industrialization earlier and has a deeper industrial culture. This is all due to a group of enterprises that emerged in Wusu in the 1980s. , among them, Wusu Beer is the one with the greatest and most far-reaching influence. These influences can still be found in all aspects of Wusu City to this day:

The constantly growing Wusu Beer has not only created huge material Wealth, and has cultivated batches of technical talents and business management talents for Wusu. These talents have added industrial culture to Wusu City. Not only that, there are now many leading positions in various departments in Wusu City who have worked in Xinjiang Wusu Beer Co., Ltd.... Wusu Beer is like the "Whampoa Military Academy" for Wusu party and government cadres and corporate management talents.

Wusu Beer is so important to Wusu and the Wusu people. Because of this, when the headquarters of Xinjiang Wusu Beer Co., Ltd. moved to Urumqi, many Wusu people felt sad. It was so sad that it even caused some fluctuations.

Wusu, Wusu people, and Wusu beer have an inseparable connection. “Wusu beer is a well-known brand, but the huge intangible value behind it has not been fully explored. We should better Discover and utilize this brand," Zhang Yan said.

Wusu beer has long been a well-known brand in Xinjiang and the mainland, and Wusu is the birthplace of Wusu beer. It has a strong beer culture atmosphere. In Zhang Yan’s view, in Wusu Holding a beer culture festival is a natural thing, because in terms of the accumulation of beer culture and people's recognition of beer culture, Wusu City is undoubtedly the deepest among many cities in Xinjiang, and it is supported by the well-known brand of Wusu Beer. Wusu organizes the Wusu Beer Culture Festival to skillfully use the symbolic value of Wusu beer to boost the economy of Wusu City.

Symbolic value may sound strange and profound at first. In fact, it is a kind of cultural added value attached to commodities, such as brand, reputation, loyalty, etc. Famous brands, time-honored brands, old stores, etc. Belongs to this category.

Nowadays, the world is dominated by the commodity economy, and the symbolic value in commodity culture has gradually become more prominent, becoming more and more important, and becoming more and more accepted by people.

Originally, symbolic value belonged to well-known brands and the companies that owned those brands. But now, many counties and cities like Wusu City have begun to realize the symbolic value of commodities and actively utilize them. This can not but be said to be progress by using symbolic value to serve local economic and social development.

In Zhang Yan’s vision, Wusu should appear as the hometown of beer in Xinjiang and use the reputation of Wusu beer to expand Wusu’s image, just like Munich, the world-famous beer capital. Like Qingdao, the hometown of beer in China, it is famous for beer and develops because of beer.