How to open a convenience store

Many friends are very confused before entering the industry. Is this industry good, how much to invest, whether to join or do it yourself, and how to choose a position?

Although the threshold of this industry is low, it is not easy to operate. If you are not good at interpersonal relationships, you will never leave your mobile phone novels and games every day, and you are lazy and do not like hygiene, I advise you to stop here.

People often ask how much it costs to open a supermarket with a square meter. Whoever answers this question is only a rough idea, because the rent in each place is different, the transfer fee is different, the rent delivery method is different, the decoration is different, and the positioning is different. I said a standard one. It takes 15,-2, yuan to open a 5-square-meter convenience store in a second-and third-tier city, and 2,-3, yuan for a 1-square-meter convenience store. As for the tens of thousands, it can be opened in a place where the rent is cheap, such as the garage and utility room in a large community or the suburban countryside. The house does not need to be renovated, and even the monitoring and anti-theft system of the cashier system is exempted.

There are more and more chain stores in convenience stores and supermarkets. Whether it is better to join them or to establish their own brands is a matter of opinion. Quite a few chain stores only charge the joining fee, and some earn some management fees and distribution fees. The only advantage of joining them is that you don't need to worry about anything in the early stage, but the disadvantage is that you need to invest 3-5% more.

Some friends may scoff at what I said and say. You're not there yet. You have to invest every penny in the early stage.

and finally, how do you position your business? Do you want to open a comprehensive supermarket at the entrance of the community or just a fresh supermarket? Do you want to sell tobacco and alcohol in the office building or non-staple food department stores? Do you want to sell tobacco, alcohol and snacks in the dining and entertainment street or open a convenience store supplemented by non-staple food department stores in hospitals and schools?

yes, I'll tell you how to choose the site next.

step 2: site selection

it is said that the success of a store depends on the choice of lots, which is true. Nowadays, people, especially young people, are bothered to walk a few more steps, even if you are a little cheaper than others. Since it is a convenience store (small supermarket), you should make a fuss about how to provide convenience. First of all, your location should be convenient. How can you choose the most convenient location? Let me summarize a few for your reference. Not all the lots are as accurate as I said, but there are various factors.

five-star lots: schools, railway stations and docks, large enterprises and factories, large office buildings, hospitals, farmers' markets, and large residential areas can only be exclusively engaged in property investment. These lots can only be obtained by relationships, so once they are stationed, they have a bright future.

Four-star location: the main traffic points of prosperous commercial streets, the entrances of large and medium-sized residential areas, the traffic intersections near dense office buildings, the main locations of dense restaurants and entertainment, the main intersections near colleges and universities, and the conspicuous locations near stations, docks and cinemas with large crowds.

three-star location: a large driving school examination room, a number of restaurants and entertainments nearby, main intersections of small and medium-sized communities, three-way intersections of T-shaped intersections of major traffic intersections, bus stops of multiple lines, conspicuous positions of bustling commercial streets, etc.

Generally, the per capita monthly income in a region is 2, yuan, so the per capita consumption in convenience stores and small supermarkets is 4-6 yuan, and the per capita consumption in areas dominated by the elderly is less than that in 2 yuan. Therefore, when evaluating the radiation effective consumption population in a certain location, we should find out the main population structure of the region and then the population. Some people will ask, how do we know how many people there are, for example, in a certain district, you can first Baidu the total number of households in the real estate. Then, we can also observe the occupancy rate of the community by asking the actual occupancy population of the property. Generally, all the houses that are occupied are decorated, and air-conditioned curtains are installed on the balcony to dry clothes, so how many people can open a store? Generally speaking, every 1, permanent residents are suitable to open a shop within 12 square meters, and the rent does not exceed 6, yuan per month. . . . . .

Supplement: 1. When evaluating the monthly turnover, you can do it if the turnover of two days is greater than the monthly rent, and give it up immediately if the turnover of two days is less than the monthly rent

2. Don't choose the area with dense convenience stores and supermarkets, because the competition is too fierce. As a novice, how can you beat them?

3. It is not recommended to make a facade: the steps of the facade are too high (customers don't want to climb more), the door head is too narrow (it feels like a small grocery store, which is not attractive), there is a large obstruction at the door (it is not easy to be found), although it is in a conspicuous position, it takes several rounds to reach the position (it is not convenient enough, and the supplier will be too troublesome to load the goods often, which will lead to your frequent out of stock), the door is a fence, and the sewage ditch (it is not easy to find) I can't stand it myself)

4: Don't think that you don't need to choose a good location, as long as the price is cheaper, you can still do business, pull it wrong, pull it wrong, think about it, if you can afford it, others can afford it, and in the end, you will die first in the vicious competition of price war.

5: Once there are many competitors, but you really want to join the competition, then you must occupy a favorable position, and don't crowd into others. If there is a large area of space, do the biggest one, so as to be competitive. The so-called big fish eat small fish.

6: Sometimes I can't help myself. You may be the first one in the region. When the business is good, competitors keep joining, so that your market is constantly divided. If you are at a disadvantage because of the later changes in regional planning, you can change the signboard and format into a wholesale supermarket with sufficient funds, which may bring you back to life.

Step 3: Sign the facade lease contract

The location is promising. Next, talk to the landlord about signing the rent contract. There is no uniform standard in the market, so how to determine the rent contract is basically how to talk between you and the landlord. Let me briefly summarize here. Generally, the lease period is 3-5 years. Some landlords will let you sign it year by year, some will keep the rent contract unchanged, and some will increase the percentage every year. There are three ways to pay the rent: one for one, one for three, one for six months or one for three years. What I usually talk about is one for three, with a deposit of 2, yuan. The contract must indicate that the transfer is allowed.

what should I pay attention to when transferring to another store?

1. Ask about the possibility of demolition in this area

2. Find out if there is any possibility of setting up a hypermarket here in the near future

3. What is the landlord's character

4. Is there any possibility of a substantial increase in rent in the near future

What should I pay attention to if I transfer to a supermarket convenience store operated by others?

1: Observe the traffic of people in each period

2: Observe the movement of people's traffic

3: Observe whether the goods in the store are full and clean, and whether the date has expired. If the goods are messy, the surface is covered with dust, and there are many expired goods, it means that business is poor.

4. Less than half of the actual utilization rate of checkout counters in medium and large supermarkets indicates that business is not good.

5. When transferring other people's stores, the actual owner of the facade must be approved, and a new contract must be signed with the landlord with the consent of the landlord.

6: The copy of the ID card given to the landlord must indicate that this copy is only used for facade rental, and it will be invalid if copied again to prevent it from being used by criminals.

add the above: when signing the contract, you must ask the landlord to give you 15-3 days to decorate.

step 4: layout of decoration equipment

how to layout is a headache for novices. the regular layout of convenience stores and supermarkets is combined with the size of decoration and equipment. First of all, in the layout, you should first locate the main business categories. Generally, the commodities in supermarkets and convenience stores include tobacco and alcohol, beverages, non-staple food (biscuits, snacks, cooked food, prepared food, tonics, etc.), fresh food (vegetables, fruits, aquatic products and seafood, fresh meat products, bean products, flour products, cooked marinated vegetables, pickles, frozen food, etc.), grain and oil, condiments, and daily necessities.

layout: generally, the checkout counter of convenience stores in small supermarkets is located on the left side of the entrance, but it can be located on the right side of the entrance due to structural and dynamic reasons. Valuable goods are placed behind and next to the checkout counter, and beverage display cabinets and yogurt display cabinets are placed near the door opposite the checkout counter. Small goods are easy to be stolen and difficult to be found by customers, so small goods are generally placed around the checkout counter, with non-staple food as the main area before the entrance, and daily necessities placed behind. Products related to each other should be connected together to facilitate customers' serial shopping. If it is a convenience store such as the facade of a commercial street or near restaurants and entertainment, which mainly focuses on fast-moving goods, it can make 3-5 shelves at most, leaving at least .9-1.2 meters for the main channel, at least .6 meters for some areas due to the conflict between area and equipment size, and the shelf size of Nakajima can be 1.4 -1.6 meters, which should not be too high.

decoration: economical decoration, in which 6*6 vitrified bricks are commonly used, the color is generally beige or dark, the wall is ideal in orange or pink, the ceiling is painted in iron gray or blue, and every 4 square meters is equipped with a fluorescent lamp. When decorating, you must keep electrical outlets in all areas. It is best to install 2 doors, a tempered glass door, more locks up and down, and a rolling shutter door in front, which can play a role. Standard and luxury decoration depends on your imagination, mainly the design of the ceiling and the overall design of the store. There is no standard for this. Some people can decorate the luxury facade with the least money, depending on your creativity.

convenience store equipment: 1 cash register, 1 bar code scale, 1 dual-purpose machine for bar code machine and price tag, 1-2 sections of beverage display cabinets (provided by beverage suppliers), yogurt display cabinets, ice cream storage cabinets, frozen food storage cabinets, alcohol and tobacco cabinets, cash registers, shelves, air conditioners, etc.

I want to talk about shelves here. At present, most of the shelves in supermarket chains and convenience stores are brown and iron gray. If they are decorated with distinctive features, they will be very classy. The size and length of the shelves are .9 meters and 1.2 meters. When designing the layout, they can be allocated according to the actual area. For example, a wall is 4.52 meters. You can order 3 sections of 1.2 meters +1 section of .9 meters, and the width of the shelves against the wall is .45-.55 meters. Generally, the shelves in Nakajima are double-sided, with the length of .9 and 1.2 meters, the width of .8-.9 meters and the height of 1.2-1.4-1.5-1.6-1.8 meters (the price is the same). It is recommended to use 1.4-1.6 meters.

If you want to do other supporting services, you can also add some equipment: rocking car, copier, fax, free boiling water machine, sausage roaster, microwave oven for free heating, battery car charger, etc. .

Correction: Generally, the checkout counter of convenience stores in small supermarkets is set on the right side of the entrance, but it can be set on the left side of the entrance for structural and moving reasons.

Step 5: Merchants' Recruitment and Certification

Merchants' Recruitment, equipment procurement and certification can be carried out at the same time during the renovation. Before the renovation, put a banner at the door, such as "So-and-so supermarket convenience store is about to move in, please look forward to it", which can avoid neighboring peers from moving in one after another, and also let suppliers or salesmen of various manufacturers know that you are opening a supermarket, so they will take the initiative to contact them at home. At this time, you should collect information well, instead of talking about cooperation with them immediately. Wait and compare, the suppliers all provide door-to-door goods, who has the advantage in price, who has the more thoughtful after-sales service and which is more beneficial to us. It may be difficult for you to get the supplier to make a monthly statement for you in the early stage. Take your time, we are ready to pay cash, so we must ask the supplier to give us the most favorable price and after-sales service. In the end, there are still some goods that have no suppliers to come to the door for the time being, but they can be bought in the nearest wholesale market or wholesale department.

Recruitment can refer to the actual situation and local salary level

Equipment procurement must calculate the decoration time. Don't wait for all the equipment to come back and the decoration is not ready, and it will be difficult to do cleaning in the future, which will also affect the activity space of the decoration master.

Registration:

1. Business license and food circulation permit (industrial and commercial office)

2. Tobacco monopoly license (regional tobacco bureau)

3. Tax registration certificate (regional state taxation bureau) If you work in more units, you must apply for this certificate, and you can apply for an invoice after it is completed. Now small supermarkets and convenience stores basically do not collect taxes.

4: Some areas may require you to apply for liquor sales license and salt sales license.

Before you apply for business license, you should apply for a health certificate, which is at the local disease prevention and control center, in 7 yuan. Other pre-preparation materials for handling documents can be consulted by relevant departments.

supplement: before purchasing, we should know about the market, how others decorate it, how it is laid out, and what they are selling. So we don't cooperate with all suppliers. When we don't know what goods are good to sell, we should choose more varieties and less quantity.

step 6: display, pricing, equipment debugging

display is actually an art, and my wife is better than me in displaying this piece. Let me briefly summarize a few essentials. Whether it is a 2-meter-high wall shelf or a 1.4-1.6 double-sided shelf in Nakajima, it is generally necessary to set up 6 floors (when ordering the shelf, you must order 1 floor for the original 5 floors of the wall shelf, 2 floors for the original 4 floors of the double-sided shelf, and 2 floors for the original 4 floors at the end). Cooked food is usually hung up, and about 2-4 sections should be left (note: the hung goods should also be ordered with bars and hooks) Then display them together with the same specifications and brands. If there are not many varieties of goods, they can be listed as 3 sides, and if there are many varieties, they can be listed as 1-2 sides. The 1 -1.4-meter shelf is a golden position, so the goods with high profits must be displayed, and the related goods should be connected. For example, instant noodles and ham sausages can be used to connect the non-staple food area and the grain, oil and condiment area, and the connection points of condiments and department stores should be connected with disposable items. When laying out, each area should be circled first, so that the goods can be placed.

Pricing is also a key link. Besides the reference price given by suppliers, we also need to know about the market. What prices are generally sold outside? We sell sensitive goods at the same price or less. Many friends ask me what sensitive goods are, such as Master Kong's barreled braised beef noodles. Others sell 3.5 yuan, so you can't surpass 3.5 yuan. In short, the goods of big brands are sensitive goods, and the goods with opaque market prices are basically department stores. What barrels and pots are there? Try to take the whole number when pricing, such as .5 yuan or whole yuan, and don't order anything like 3.2 yuan, 2.7 yuan and 3.6 yuan. You should know that supermarkets and convenience stores cost a lot of change. If it's inconvenient for you to change change money, you have to be busy changing it everywhere every day, so we should have enough change before opening.

There is nothing to say about equipment debugging. The merchant who sold the machine to you will teach you how to operate it. One thing to pay attention to is that you must bundle the goods when you file the goods, otherwise it will be very troublesome to take stock in the future.

the last thing that many beginners forget is that they forget to buy shopping bags when they start business. If you are busy with the business in the early stage, you should buy some general shopping bags first. If you want to be formal, you can design your own storefront and print the LOGO on the shopping bags.

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