Difficulties encountered by college students in the process of starting a business and suggestions

Difficulties encountered by college students in the process of starting a business and suggestions

Difficulties encountered by college students in starting a business and suggestions; Employment is the foundation of people's livelihood, and entrepreneurship is high-quality employment. College students' self-employment refers to all kinds of abilities formed by college students through individual and organizational efforts and the use of knowledge, talents, technology and what they have learned. The following are my difficulties and suggestions in the process of starting a business for college students. I hope it helps you. Let's have a look.

Recently, the Human Resources and Social Security Bureau of Jiangyan District, Taizhou City organized some development zones and university student village officials who just graduated this year in Zhangdian Town to hold a symposium to learn about the fund raising, business opening procedures, business guidance services and subsidies of college students who want to start businesses around them. Generally speaking, Jiangyan District has introduced a series of preferential policies, such as small secured loans, free entrepreneurship training, tax relief and so on, to promote college students' entrepreneurship. However, the number of college students in Jiangyan District is small, and the entrepreneurial rate is only 1.6%, which is lower than the proportion of 3% in developed areas in China. Moreover, the success rate of entrepreneurship is not high, the ability to promote employment is weak, and the entrepreneurial atmosphere is not strong. We should further strengthen publicity and support. Now the problems reflected by the students at the college students' symposium are sorted out as follows:

First, the confusion and problems faced by college students in starting a business mainly include:

(A) entrepreneurial psychological preparation is generally insufficient.

It is understood that most college students are generally unprepared for starting a business as soon as they step into society, which is mainly reflected in the following aspects: 1, and they are not prepared for hardship. According to the analysis of self-employment of college graduates who participated in the forum, many entrepreneurs often lack such will and are unprepared for the hardships of starting a business. 2. The psychological funds that need funds are not fully prepared. It is not easy for parents to provide education for their children because families do not understand and tolerate students' entrepreneurship. Self-employment is an extra venture capital, which is far from the expected return on investment of working families, thus leading to family conflicts and unexpected troubles. 3. Lack of psychological preparation for social interaction. Due to the shortage of manpower and strict division of labor at the beginning of starting a business, entrepreneurs have to take on multiple roles at the same time, which is tiring and often unable to adapt, which is easy to make people worry. 4. Insufficient psychological preparation for setbacks. Because entrepreneurship has to deal with all aspects of society, it is often not good for college entrepreneurs who have just entered the society. It is common to get stuck in the nose and it is easy to get frustrated. Due to the lack of preparation for setbacks, people are disheartened when they encounter minor failures, doubt their abilities, and are afraid of taking risks, which makes people easily give up halfway.

(b) Difficulties in raising venture capital

According to the college students attending the meeting, there are generally two channels for college students to start their own businesses. One is self-financing. At present, most of the college students in Jiangyan District are farmers or urban workers' families, and generally feel that it is difficult to open their own funds to their parents, and the number is limited. The second is borrowing. College students generally feel that just out of school, credit is not enough, it is not easy to find a personal secured loan. In addition, the loan has a term requirement, which can not meet the long-term investment needs of entrepreneurship; The loan amount is also generally small.

(3) Entrepreneurial projects are difficult to grasp.

In the discussion, most college students think that entrepreneurship can meet the goal of self-realization in life, but it is of little significance to really participate in entrepreneurship, dare to start a business and implement entrepreneurship. The key problem is that they don't know what projects to start and lack the ability to grasp business opportunities. There is a general psychology of blindly following the successful examples of entrepreneurship around them, and there is a lack of vision and ability to tap entrepreneurial projects.

(d) Entrepreneurship professional skills and management experience need to be improved.

For example, Wang Yi, a student majoring in art and design in Taiyuan University, thinks that, first of all, from an abstract business plan to a successful market operation, the whole operation process needs to be run-in with the help of long-term accumulated management experience, which cannot be achieved by attending one or two business trainings. It is unlikely that college students will start a business as soon as they leave school. Because you don't have any work experience, you just rely on superficial things you have learned on campus, and you only use a little knowledge to start a business, both technology and management. I don't think it is realistic. Secondly, after the establishment of online e-commerce sales, it is difficult for a student who has just left school to establish his own brand, promote products and organize supply. Even if there are such students, they are very few.

Second, some suggestions to solve the entrepreneurial difficulties of college students

(A) the introduction of various preferential policies to encourage college students to start businesses. Incorporate college students' entrepreneurship into the social entrepreneurship system, so that college students can enjoy more preferential treatment in entrepreneurship. Especially in venture capital, the government should set up a venture guarantee fund to provide guarantee for college students' venture loans and solve the bottleneck problem of venture capital. You can also set up a venture capital fund to directly invest in small and medium-sized enterprises with high technology content, new energy, new materials, environmental protection and energy conservation, and share risks and enjoy benefits with college students. After the development of small and medium-sized enterprises, they can withdraw or transfer their rights and interests in proportion to their shares.

(2) Create a good entrepreneurial environment and support college students to start their own businesses. On the one hand, increase the support for college students' entrepreneurship, solve the practical difficulties encountered in the process of college students' entrepreneurship from the aspects of industrial and commercial registration, entrepreneurship funding, tax incentives and entrepreneurship services, and provide conditions for college students to start their own businesses; On the other hand, it is necessary to strengthen all kinds of entrepreneurship training services, such as organizing the promotion meeting of college students' entrepreneurship training projects, the on-site exchange meeting of college students' entrepreneurship training, the special job fair for talent training, establishing the entrepreneurship tutorial system, hiring entrepreneurship training teachers and successful entrepreneurs, and taking various forms of guidance to help college students improve their entrepreneurial practice ability. At the same time, the government should increase the introduction of corresponding policies and measures, and reward college students who have successfully started their own businesses in terms of policies and funds.

(3) Carry out targeted entrepreneurship training to help college students start their own businesses. Organize relevant professionals to carry out the three-stage entrepreneurship training of "awareness education+ability training+simulation training" to provide free training for self-employed college students. Set up a college student entrepreneurship guidance center to provide free "one-stop" services such as project evaluation, investment risk analysis, policy consultation and venture capital funding for college students with entrepreneurial projects; Recruit successful entrepreneurs, middle and high-level economic managers and senior technicians as volunteers, hire them as college students' entrepreneurial mentors, provide one-on-one guidance and help to college students who are willing to start a business, regularly check the operation of the project, help college students solve difficulties and problems encountered in the process of starting a business in time, and improve the success rate of starting a business.

(4) Innovatively establish an e-commerce incubation base to promote college students' entrepreneurship. Learn from Zhejiang and other places to establish e-commerce incubation bases to promote entrepreneurship. At present, most of the designated institutions that undertake business incubation and business training for college students are weak in teachers, especially the instructors who are suitable for college students to engage in e-commerce business practice are seriously lacking. It is suggested that superior leaders and relevant departments should increase investment in college students' e-commerce business incubation base, teach people to fish and improve the success rate of entrepreneurship.

How to prepare for expanding college students' entrepreneurship

1, choose the direction of entrepreneurship.

It is very important for college students to choose a reliable and interesting direction. If you just want to start a business, you can first look for popular entrepreneurial projects at present, and then choose a field related to your professional skills or that you are interested in. A field you are proficient in and a direction you are interested in can often bring a good start to college students' entrepreneurship.

2, do a good job of capital budget

Venture capital is also a pain point that affects college students' entrepreneurship. Before starting a business, it is best to make an initial operating budget, how much you need to pay, how much risk you need to bear, make the best and worst plans in the expected time, and grasp the proportion of risks and benefits. Don't be too different. There are many things that college students don't understand in the early stage of starting a business, so they can make full use of the resources of the school: policy support, inviting tutors, etc.

3. Distinguish between ideal and reality

Some entrepreneurs pursue the perfection of starting a business, and they stay in their imagination, so they make a plan that they think is perfect in the early stage of starting a business, and intend to nip all entrepreneurial risks in the bud when they take the first step. There is also an entrepreneur who rushes into the market without doing any investigation, "kills" it, and then passively waits for the market reaction.

The effect of these two methods is that after entering the market, you spend a lot of time and economic costs, and then you find that your entrepreneurial model is not suitable for the existing market. So you need to distinguish between reality and ideas and change your strategy in time according to market changes. Stop loss immediately.

4. Market development is risky.

Many entrepreneurs say that if you open up a market that no one has done, once it is done, it will be a great innovation. But in fact, an unprecedented market must be waiting for you: low customer demand, bleak market and lack of active policy support.

So, if you really want to open up a new market, the first thing you should consider is how to drill a hole in the iron plate of starting a business and then stand on it. Has your new market adapted to the public and been accepted by the public? Instead of getting carried away in an instant.

Psychological preparation when starting a business

(1) Learn to delegate your daily work to others, so that you can have more time to develop your own career.

Know how to authorize, not just manage the whole program. If an entrepreneur spends too much time on the daily work that anyone can do, and never considers the strategic planning and top management that the boss should do, then this cost is sometimes fatal. Many times, if you allow people to make decisions, they will do well. They will also make mistakes that we all make, but they can learn and do better next time. Decentralization is the only way for a company to grow.

(2) A mind with business skills can only be created through such a process: deeply understanding your products, constantly listening to the opinions of users, cultivating your partners and subordinates' intuitive perception of the inflow and outflow of funds within the enterprise, sincerely cooperating with your partners and subordinates, and sharing your previous experience with them. The acquisition of business acumen will make your attention focus quickly.

(1) Find your own position, be realistic and be ambitious;

It is very important to determine the main attack direction in a specific rather than rambling scope, especially when the company starts;

Step by step is a more desirable way to promote the rapid growth of the company than rushing into a strange field with little knowledge. Haste makes waste, and blindly expanding the scope of business will often bring tragic consequences.

(3) Recruit the best talents as much as possible. This will bring the company much more profits and benefits than the high salary you pay.

If your employees are first-class, your company will be first-class. The boss must know what kind of employees the company needs, and let every employee in the company know their responsibilities, and at the same time cultivate their team spirit, so that they can cooperate with other employees tacitly. If you can do this, it is worthwhile to spend some time and energy. This process not only helps the boss know what kind of talents he needs, but also helps the company attract talents. Generally speaking, department managers should be selected within their own companies, while excellent salespeople and marketers should be recruited in rival companies.

(4) Before starting a business, you should take pains to understand the salary system of other companies, and also establish a quota sales system, so that employees who have completed sales can get a certain proportion of the company's gross profit. Those who fail to complete the sales earn less, and those who exceed the sales earn more.

The more you know about the salary system at the beginning of an enterprise, the easier it will be for the company to develop in the future. From the first day of its establishment, there should be written rules and regulations. Unclear and flawed rules and regulations will bring trouble to the company's operation. Companies without any rules and regulations will only get into trouble. The biggest advantage of rules and regulations is that everyone is moving towards the same goal under the same code of conduct.

If you, as the boss, don't set this standard and point out this direction, then employees will go their own way. In the rules and regulations, the boss's decision-making power in handling things cannot be restricted, and the consequences of violating the rules and regulations should be clearly written in. For example, for those who consistently make mistakes at work, according to records, such people will eventually be fired. However, the focus of the guidelines should be the performance of employees at work.

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