202 1 analysis and summary of unit work assessment: 5 articles.

To sum up, we should not only review the past, but also look forward to the future. It is necessary to make an objective and in-depth analysis of the present situation, present situation and future development, and how to write a summary of the work assessment of the unit? Please click "202 1 summary" for more summary of 202 1 work appraisal analysis.

202 1 summary of work assessment analysis 1

June 20th, 20__ is an important day for me personally. On this day, I came to the personnel department of Hubei Tianan Insurance Co., Ltd.. Under the leadership of He Laoshi, he went to the customer relations department and officially became a member of this department. Time flies, and 20__ years will be over in a blink of an eye. In the past six months, I have been very busy and full. Individuals have also made achievements in the insurance business! When I first entered the company, I happened to meet a new compulsory insurance "compulsory insurance" issued by the state. Through the excellent opportunity of the implementation of "compulsory insurance", I quickly mastered certain insurance common sense and related workflow. I quickly changed from a newcomer who doesn't know insurance to a standard employee who can successfully complete tasks in various departments. In such a good department, there is the care of this leader and the care and help of colleagues. I believe I will redouble my efforts and grow into a professional insurer faster.

In the past six months, I have experienced a lot personally. Whether it is personal life or study and work, it is a very profound year! Unforgettable 20__ years! I carefully recalled my work in the past six months and specifically did the following things:

1. Assist Yang Junbo, the new car document manager, to sort out the new car customer policy irregularly.

In February and September, we paid a customer return visit to Xiong Wei to sort out the records. Sorted out the data of a quarter from March to June in _ _ _, and related work assigned by the leaders.

3. Insist on paying a telephone call back to the 10 customers who were in danger on the previous working day every day, and make records of relevant information according to the requirements of 95505. It was not until 10 that the work was handed over to another colleague.

4. The period from mid-September to mid-June of10 will be nearly one month. I was temporarily transferred to the call center, mainly responsible for answering customers' consultation calls and answering customers' questions.

5. Assist Xiong Wei to break down the customers who insured new cars in our company last year on a monthly basis. And screen out big customers and high-quality customers.

In June and June, 1 1, we called the new car customers sorted out last year one by one and asked them if they were interested in renewing their insurance in our company. Inform the customers who have no accidents that they are our quality customers.

After half a year's substantive work, I have accumulated rich work experience. There are obvious changes and great progress in my personal character and work and study, which is also a good experience for me who is introverted. I should be more active outward, in order to better engage in insurance business! Although I have made some progress, I still have some shortcomings.

First, I'm a newcomer in the insurance industry, and I don't know too much. There is still a big gap from the high standards and requirements of insurance work, and it needs to be actively improved in the future!

Second, the service consciousness is not good, and they always passively serve some customers. In the future, we must do a good job in service, strive to improve service awareness, and let customers truly feel the corporate culture and spirit of Tianan! Third, the personality is not very outgoing, and the courage is not big enough to meet the needs of the times. I have also received several times of love education from leaders, and I have a deep understanding of this. I want to develop in the process of change, and only by making continuous progress can I make my own contribution to the branch!

202 1 summary of work assessment analysis of the unit 2

Time flies, in a blink of an eye, a new year begins and the old year is about to pass. In this school year's education and teaching tasks, I fulfilled my duties and formulated and implemented the education and teaching work plan according to the requirements of the syllabus. Do a good job in planned opening, final summary and quality analysis. In teaching, we delve into textbooks, try to design various teaching methods, take the new textbook concept as a guide, constantly reflect and accumulate experience, and find effective teaching ways. Students in any subject study actively and get good grades, which improves their comprehensive quality. Looking back on this semester's work, there are both successful and failed lessons. In order to do a better job in the future, it is summarized as follows:

First, political and ideological aspects.

I am strict with myself ideologically and love the party's education. Be more strict with yourself, and strive to establish a good impression in the minds of colleagues and classmates in thought and work. That is, to teach and educate people, besides being strict with ourselves, we should also make use of all suitable places to educate students, improve their ideological consciousness, and educate students to love the Communist Party of China (CPC), the socialist motherland and their hometown. Fight against all bad phenomena. This semester, I took an active part in various political and business studies and tried to improve my political and business level.

Second, teaching.

In the past semester, I have been engaged in teaching with a serious and rigorous learning attitude and a diligent and persistent spirit. Pay attention to the study of teaching theory in middle schools, carefully prepare lessons and give lectures, actively participate in the activities of science groups and lesson preparation groups, attend every class well, often listen to teachers' lessons, learn from them, learn from each other's strengths, and improve their teaching professional level. Every class stands in the world of teaching with the best mental state, and faces students with a cordial, relaxed and serious image. Teaching should be carried out according to the new curriculum standards of ideology and morality, so that students can master scientific knowledge.

Third, ideological education.

I pay more attention to morality-oriented, combine the phenomena in real life, and cultivate realistic good moral character and noble personality in many aspects and angles. Education is a caring cause. In order to cultivate high-quality next generation, I always give guidance according to students' physical and mental health and personality characteristics. For some poor students, I talked many times between classes to encourage them to establish a correct learning attitude and face life positively. For talented students, I educate them to guard against arrogance and rashness, make persistent efforts and create new achievements. Through the example in real life, let students set up their own ideas, develop themselves consciously from the aspects of morality, intelligence, physique, beauty and labor, and set up lofty and lofty ideals. As a political teacher in Grade Two, I know that I am not familiar with the textbooks, so I should prepare lessons carefully before class and collect relevant information from various sources. In order to improve the effect and teaching quality of each class, I not only pay attention to the study of textbooks, but also grasp the basics, key points and difficulties, and also adopt multimedia teaching, such as projection, slide show, cartoon, recording and other forms. By cultivating students' interest in learning politics, we can mobilize students' enthusiasm and initiative in learning, improve the quality of classroom teaching, and complete teaching tasks on time.

Fourth, teaching reform.

Offering ideological and moral courses will cause changes in teaching structure, teaching forms and teaching methods. In a word, only by truly changing the closed and single teaching mode of quality thinking from textbooks to classrooms and strengthening quality education thinking in multiple directions, angles and channels can we really improve the efficiency of quality education thinking and improve students' moral quality.

In real life, students have formed certain moral character and behavior habits, accumulated certain social life experience, and formed corresponding attitudes and abilities. Therefore, in teaching, we should be good at mobilizing and utilizing students' existing experience, combining with students' practical problems in real life, exploring learning themes, constantly enriching and developing students' life experience, and making students form values that conform to social norms in the process of gaining inner experience. "Dynamic discussion is the embodiment of this teaching concept, which really makes students become the main body and can fully mobilize the enthusiasm of students. The whole teaching process is students' active activities and independent exploration, which makes the whole classroom a place for students to exchange ideas and information.

Practice has proved that open and dynamic discussion and group cooperation can give full play to students' main role, and students can get "wholehearted" input, which is conducive to cultivating their interest and attention. Especially in the process of solving problems, students have a more real emotional experience, which is conducive to internalizing moral understanding into students' conscious behavior, and at the same time, it can cultivate students' sense of cooperation and enhance their ability of sustainable development. Make students fully participate, actively show, integrate into classroom teaching and develop naturally and actively, so as to deepen moral understanding, internalize moral feelings and achieve twice the result with half the effort.

Through a semester's efforts, make a good review plan, carefully prepare lessons for review, cultivate top students, improve middle students and help poor students. However, due to the short teaching time and more review contents this semester, the review is relatively hasty. At the same time, it is found that a large number of students have poor acceptance and low awareness of learning. In the future teaching work, we should constantly sum up experience, strive to improve our teaching level, and make more efforts in strengthening the counseling of individual poor students. I believe that all problems will be solved, and I also believe that efforts will always pay off!

202 1 unit work assessment analysis summary 3

At the end of September, due to the personnel adjustment of the company, he was promoted to the manager (agent) of his department from June 65438+1 October1,and took over the administration, personnel, office, general affairs and logistics affairs in an all-round way. Under the care, support and guidance of the superior leaders, and with the cooperation of all departments, according to the company's principles and policies, the work characteristics of the administrative personnel general affairs department are: to do daily external and internal work well and further improve work efficiency. Further strengthen various services to provide thoughtful and efficient logistics support services for production and operation; Reserve and innovate human resource management to provide dynamic support for the company's development, production and operation; Strengthen system implementation, etc. From June+10/October 1 in 65438, my work as a department manager (representative) was also carried out around the above ideas. Strive to serve the production and operation, and timely adjust the management ideas such as recruitment, employment management and logistics support.

In retrospect, the company accompanied me through a very important stage in my life and let me know a lot. The support and care of the leaders made me understand the warmth of the world. Here, I would like to express my heartfelt thanks to the company leaders and all my colleagues! With your help and understanding, I can be more handy in my work. With your help, I can make the company develop in by going up one flight of stairs and complete various tasks better. Its summary report:

I. Personnel management

1. Complete the relevant documents and materials of personnel management, and gradually improve and distribute them to all departments according to the development of the company; Revise and improve the documents issued by the company and various departments, and sign and issue them; Explain and supervise the implementation of published documents by all departments, and further guide the implementation.

2. Establish, improve and standardize personnel file management (new entry, resignation, transfer and upgrade).

(1) Re-file the existing employees, and the current employee files are complete.

⑵ Archive all departments and personnel in groups to facilitate work operation, verification, transmission and management.

(3) Handling the procedures of new entry, resignation and transfer of the company; Classify and file the resignation, resignation and medical retirement of the resigned personnel for easy verification; At the same time, do a good job in keeping files and materials such as personnel transfer and promotion, and send the information of new employees, resigned employees and transferred employees to the finance department at the end of the month.

(4) The person in charge of each department counts the number of on-the-job personnel every month, and counts and checks the resigned personnel, newly hired personnel and transferred personnel every month, so as to facilitate the audit management of departments, personnel and finance and strengthen the management of human resources.

5] Do a good job in collecting, sorting and filing archival materials in time.

3. Personnel recruitment.

(1) Each department transmits the personnel supplement form.

(2) According to the actual needs of department personnel, reasonably recruit employees and equip each position; Through a series of practical measures such as widely publishing recruitment information, online recruitment and fixed-point recruitment, we have achieved fruitful results.

4. Staff accommodation. Make statistics on employees' accommodation every month, and report the list of employees living abroad to the finance department, and give housing subsidies according to the relevant rules and regulations of the company.

5, serious labor discipline

(1) Strengthen attendance management, pay attention to attendance with the help of the whole company, and standardize the attendance system.

(2) Implement strict attendance responsibility system.

(3) Strengthen the management of leave (rest) system and release form, and resolutely verify and deal with those who fail to perform leave (rest) procedures or leave their posts without authorization. On the one hand, it maintains the seriousness of attendance system, on the other hand, it stimulates employees' enthusiasm in the post, thus greatly improving the company's work style.

6. Do a good job in daily work, including: verification and review of excellent employees, salary, promotion and transfer; Check and verify the handling and replacement of work cards.

7. Monthly personnel statistics. Summarize the number of people in each department of the company every month and comment on new employees, resigned employees and transferred employees.

8. Collect information, develop and reserve human resources files, and improve office efficiency.

Two. Administration, office and general affairs

1, carry out the instructions of the company leaders. Do a good job of communication between superiors and subordinates, report the situation to the leaders in a timely manner and feedback information; Do a good job of mutual cooperation and comprehensive coordination among various departments; Supervise and inspect all work and plans.

2, according to the leadership intention, draft relevant rules and regulations, work plan and other manuscripts. Responsible for the handling, receiving and dispatching, registration, circulation and approval of company letters; Do a good job in the notification, review, transmission, supervision and inspection of company documents. Strengthen the management of office documents and archives. In the process of sending and receiving documents, the documents issued will be delivered to relevant departments in time, which provides a strong guarantee for the company to implement the spirit of superiors and complete tasks on time; At the same time, file management should be orderly and serve the company at any time; Strengthen the drafting and printing of written materials, which can be completed according to the specified time and content requirements.

3. Assist company leaders, improve and formulate company rules and regulations, and implement them.

4. Strengthen communication: solve problems face to face with employees, make employees work according to rules and regulations, and make them understand and support logistics work, and achieve good results, and pay attention to the improvement of logistics quality.

5, can perform their duties well, improve efficiency.

6. Supervision, management and inspection: every day, the environmental sanitation, fire fighting and discipline inspection work of all departments of the company will be handled on the spot if there is any abnormality. Inform the person in charge of the relevant department in time to deal with all kinds of undesirable phenomena such as violation of discipline and discipline found in the inspection; Strengthen management and improve the company's logistics services; Earnestly collect information, comprehensively and accurately understand and master the development of all aspects of work, analyze the problems existing in the work, sum up work experience, and report to the company in time, so that the company's superiors can comprehensively and accurately understand and master the actual situation of recent work and make correct decisions to solve problems.

7. Management of office materials and work clothes in stock: the office materials used by all departments of the company are counted and classified and stored in the computer to ensure the safety of materials; Responsible for the management, maintenance and maintenance of office facilities of the company. Including the procurement, distribution, storage, use registration and maintenance of the company's materials; And perform the inspection function, carefully handle the strict control and management of office supplies, warehousing and picking. Handle the handover and storage management of stock work clothes.

8. Manage the daily administration, personnel and office affairs of the company and assist the daily work of the general manager's office.

9, the company general affairs, do a good job in logistics.

10. Sort out, record and sort out the meeting minutes of the company's office and production meetings, and issue documents according to the meeting decision as needed.

1 1. Receive visiting customers, adhere to work requirements, warmly receive visiting customers, and listen carefully to the problems, requirements and suggestions reflected by visiting customers.

12, supervision and management of security guards and drivers. Review and consult all kinds of problems, daily work and reimbursement forms reflected by kitchen employees, security guards and drivers, and handle abnormalities.

13, various forms of company management.

14, complete other tasks assigned by superiors, and finish them on time and with good quality.

Three, 20__ year plan

(1) Strengthen logistics service and supervision, and revise and improve the relevant rules and regulations of logistics service according to the actual situation of the company's work, so as to make it more in line with the actual needs of the company's work.

(2) Cooperate with the company's construction to promote the work, strengthen administrative management, timely announce the typical people and things that appear in the work, and exchange salary for credibility to further improve the quality of work.

(3) Strengthen the management of human resources, improve the management of labor and personnel files and contracts, strictly control the company's labor and employment, do a good job in setting up posts based on things, and give full play to people's talents. Provide a reasonable basis for talent recruitment, salary evaluation and performance appraisal.

(4) Complete the daily recruitment and deployment of human resources.

(5) Strictly implement the company's rules and regulations. For example, attendance, employment and management after the completion of the dormitory.

(6) Strict office management, office supplies management and environmental sanitation management.

(7) Strengthen the development of internal manpower and talents, carry forward excellent corporate culture and corporate tradition, and infect people with excellent culture.

(8) Keep records of personnel turnover rate control, labor relations, dispute prediction and handling. It not only protects the legitimate rights and interests of employees, but also maintains the image and fundamental interests of the company.

Four. suggestion

Administration, personnel and general affairs work is a very serious and important basic work for a growing company, and it also needs the cooperation of the whole company. There are many projects that can only be done well with the cooperation of various departments, so it needs the attention and support of company leaders. Whether to change ideas from top to bottom and the degree of support and cooperation provided by various departments are the key to the success or failure of the work of the General Affairs Department of Administration and Personnel. Therefore, after setting the annual target, the administrative personnel department implores the company leaders and departments to give great assistance in the process of completion.

In 20__ years, the company was busy, and the administrative, personnel and general affairs departments had great responsibilities. However, I always devoted myself to my work with full enthusiasm, worked conscientiously, performed various duties such as administration, personnel and general affairs, implemented the company's rules and regulations, and successfully completed all duties. Of course, there are still some deficiencies in the work of the administrative personnel department this year, and these deficiencies will be improved and corrected in the coming year. With the development of the company, according to the needs.

202 1 summary of work assessment and analysis of the unit 4

The 20__ year full of opportunities and challenges is coming to an end, and we have ushered in a brand-new 20__ year. During this year, with the help of company leaders and colleagues, I made some progress in all aspects of my work. At the same time, I deeply feel that the summary of sales work can sum up the characteristics and shortcomings of our work and bring us new working ideas and directions.

I came to the company in August 2000, and in the second half of 2000, as the department manager, I was in charge of the business development department of Jin Peng Yu Tu Advertising Company. Over the past six months, with the help of leaders and the support of colleagues, we have made certain achievements in our work. This will be the main work in 20__ years.

I. Completion of the plan

Jin Peng Yu Tu Advertising plans to achieve annual sales of 1 million yuan; Actually completed 176 194.4 yuan, but failed to complete the annual sales plan.

Second, strengthen their professional quality and management ability, through continuous study and practice, do a good job in the basic knowledge and skills of a department manager.

In 20__, the job of the advertising company was to "focus on the Tian Hong project and actively expand new marketing business". With regard to the Tian Hong project, the Business Development Department assisted the company in completing the second phase of the Tian Hong project, mainly including the preparations for the second phase of Tian Hong, Tian Hong's triumph "Richard Clayderman" concert, Tian Hong Housing Exhibition, Tian Hong Shanghai Exhibition and Tian Hong Zhaoyuan Distribution Office. Other projects mainly include: China Merchants Bank offshore business promotion meeting, etc. , Dongshan, Xiangyang office atlas design, district government atlas design and production, liquor enterprise distributors' chamber of commerce, Haier new york life _ _ _ _ _ year award party, centennial electric handbag, district government software release conference, vocational college atlas, the 10th anniversary of Penglai customs clearance, the opening of Shanhai Tian Yun and so on.

At the same time, I actively participated in the training organized by the group and the company, and gained a deeper understanding and mastery of the management outline, company rules and regulations, basic knowledge of real estate, telemarketing, media marketing and business etiquette. , thus enhancing my working ability, enriching my experience, broadening my horizons, and having a further understanding of the company's corporate culture and business philosophy.

Over the past 20 years, I have gradually mastered the organization, operation process, venue layout and every detail that can be involved in various activities, improved my professional knowledge and effective experience of activities, and truly realized the weight of "creating value for customers". However, as the manager of business development department, I need to master extensive knowledge and operational experience, which is my own deficiency, and I need to continue to strengthen my learning ability.

Third, adhere to the concept of "creating value for customers" and constantly update service means; Consolidate old customers and attract new customers.

Advertising company in Yantai is a fierce and immature industry, with high transparency in the primary market and fierce price competition, which has a great impact on our business.

During 20__ years, while expanding outsourcing units, the Business Development Department continuously improved the professional level of customer service and product quality, and established and implemented a "reminder" service system, which effectively curbed the trend of price competition to some extent. However, under the premise of more and more transparent advertising business and operation, the company has repeatedly seen the phenomenon that the activity plan is "fixed" and the list is lost. So I strengthened my knowledge about printing and activities, studied all the problems in this area as much as possible, improved my own quality, and was ahead of other advertising companies in professional knowledge, thus establishing a good corporate image for the company.

Fourth, form an internal communication mechanism of "summing up problems and improving ourselves". Guided by market demand, improve work efficiency.

The work of advertising companies is more complicated, especially in terms of activities, and there are many jobs that need to be coordinated. In these work, I pay attention to establish a harmonious relationship with design and various outsourcing units in order to carry out my work. Strengthen their own execution and improve work efficiency. As the manager of business development department, due to many foreign cooperation and complicated affairs, in order to successfully complete the work and improve work efficiency, we must adhere to the work flow and company regulations and insist on not doing anything that violates the system. As long as you do this, you can be called responsible for the company, the department and yourself.

Problems in verb (abbreviation of verb) and future work plan

Looking back on my work in the past six months, I found that there are still many shortcomings and deficiencies:

First of all, due to lack of work experience and simple working methods, dealing with some problems is not calm enough.

Secondly, the level of business theory and management ability need to be further improved.

Third, advertising expertise needs a lot of learning to enrich and improve its knowledge base.

These shortcomings need further improvement and research. In 20__ years of work, I am determined to do:

First of all, I want to strengthen the study of professional knowledge, work and management experience, constantly improve my professional quality and management level, and raise my comprehensive quality to a new level.

Secondly, strengthen the sense of responsibility and crisis, and improve the level of completing the work. For the company's new year's work to a new level, to a higher level to contribute their own strength.

Thirdly, the mainstream direction of advertising company's business development has been unresolved, which has become the shackles of business development. Solving the development direction of advertising companies is the most important work in 20__. This will also be the premise of completing the company's annual planned profit target. Finding my own media, directing production with creativity and effectively integrating with other brother companies will be the direction of my efforts.

Abstract of intransitive verbs

"The market is the worst coach, and the game has already started before warming up. A considerable part of the result of the competition lies in our understanding and subjective initiative.

At the same time, the market is also the best coach who can teach us skills and development opportunities without training. The key is whether the market participants' vision is long-term and whether their character can stand the test.

We have experienced enough market tempering, and firmly believe that through our concerted efforts in Qi Xin, we will definitely find the "fulcrum" to incite the market, create the "potential energy" to amplify the marketing inertia, and integrate to form the "fist" energy! We will certainly make contributions to the weak, transparent and chaotic advertising industry!

We are really difficult now, but we are not poor, because we have a foreseeable future, because we believe that "only weak thinking, no weak market."

202 1 summary of work assessment and analysis of the unit 5

First of all, after a year of running-in and development, the marketing department has gradually matured its own marketing work and expanded its own market. Pushing the business hotel into the tourism market in an all-round way has improved the visibility of the hotel and strived to create economic benefits for the hotel to the maximum extent.

First, the focus of the marketing department

According to the work at the beginning of the year, earnestly implement each item. For 20 years, the marketing department has focused on personal business and conference marketing. Due to the geographical location of the hotel, the occupancy rate of self-employed is low. The annual occupancy rate of personal business in the marketing department is: we have increased the marketing efforts of business guests, visited important companies to sign business agreements, and formulated different marketing plans according to different seasons, such as targeted visits. We paid a serious return visit to the travel agencies with good ground connection. Most motorcycles will be in February 2- 10/October, 65438+, and we contacted the dealers in time. Pave the way for the overall marketing volume of the hotel during the peak season. At ordinary times, when sorting out customer files, we will pay regular classified visits and constantly develop new customers. By the end of the year, * * * signed 454 agreements.

20__, September, as the hotel marketing manager. 20__, 10 Hotel was officially listed as Samsung, which provided the marketing department with a bargaining chip for external publicity, and also promoted the overall level of our hotel to a higher level, which was beneficial to the hotel's marketing work.

With the rapid development of the Internet, the publicity of the Internet not only improves the popularity of the hotel, but also improves the overall occupancy rate of the hotel through network companies. By the end of the year, * * * signed network cooperation agreements with 54 online booking companies. We increase the commission ratio for important network companies, and use their publicity to let guests know more about commercial hotels through the network, such as Ctrip, E Long, Hengzhong Zhongwei and other network companies; At the same time, during this year, we received more than 30 large, medium and small meetings from Zongshen, Jiaolong Hengyun, Kelon Electric, Wei Jun Mengniu Dairy University of Traditional Chinese Medicine, Railway, Universal Travel Agency and other motorcycle companies. For the reception of each meeting, all departments can seriously cooperate with the marketing department to successfully complete the reception of the meeting, and the guests have affirmed our work. Here, I sincerely thank the leaders and employees of all departments for their support to our marketing department.

Second, internal management.

The hotel has its own website, and the marketing department is responsible for maintaining the website and updating the content of the webpage. It expands its influence through online publicity, timely and accurately releases hotel dynamics and news, and lets people know about the hotel. At the same time, we put forward a new hotel website construction scheme, which laid the foundation for the future development of hotel websites.

Third, shortcomings

External marketing needs to be strengthened, and now we have relatively few individual customers; I don't know the meeting information in time, sometimes I'm not careful enough in the reception work, I don't pay much attention to some details, and the problems I consider are not comprehensive enough. Sometimes the communication is not timely and the information is not accurate enough; Affect the overall marketing and reception of the hotel. In the future, we should be cautious, avoid as much as possible, communicate in time, and reduce work mistakes.

Four, 20__ year work plan

The main work of the marketing department is to increase the occupancy rate of individual customers and increase the marketing work of conference and tourism teams. Although the location of the hotel is not ideal, we still have other advantages, because large-scale conferences enjoy a lonely environment, and it is most important for the tourism team to provide them with reasonable prices and quality services. At the same time, guests who book rooms through the Internet cannot be ignored. This year, we should strive for a new increase in the network occupancy rate, change the existing working methods, increase the number of individual business customers, improve customer quality and deepen customers' understanding of our hotel. Therefore, we should strengthen the overall marketing power of the marketing department and improve the marketing level. In order to ensure a certain occupancy rate and efficiency of the hotel, the room price should also go with the market. According to the characteristics of different tourist markets in light, normal and peak seasons, more flexible price countermeasures are formulated. First, market research is carried out on hotels of the same grade in Harbin to accurately grasp the information and trends of the tourist market, and the competitive situation is analyzed with the occupancy rate of other hotels, so as to provide accurate reference data for hotels, adjust hotel marketing countermeasures, and put forward the implementation plan of hotel price policy.

Adapt to the needs of market competition. At the same time, according to the off-season of the tourism market, we should formulate corresponding marketing plans, put forward our own promotion plans, strengthen contact and communication with old customers, establish new customers and accumulate meeting information. In the off-season of tourism, strengthen catering marketing, do a good job of reception, and ensure the quality of service. Redesign the hotel's website, with a webpage with the characteristics of commercial hotels. At the same time, the marketing department should update and maintain the webpage timely and accurately, so that our guests can know about the business hotel through the network.

Finally, I believe that with the correct leadership of the general manager and the joint efforts of all departments, the work of the marketing department will reach a new level this year.

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