Where does interior design begin?

As a designer, everyone must think and try to do the following:

How to go from poor designer to rich designer?

How to go from ordinary designer to target designer?

How should designers design themselves?

How to get the host to give you the key in the first conversation?

Why do designers become teachers?

When can a designer live in a villa and design it himself?

……

There are so many designers calling for poverty,

But they have been looking for wealth in design,

But you can't have it all your life,

The main reason is that,

Have studied design in various schools or companies for many years.

But I never really understood the design of money.

Therefore,

They only know how to design desperately for money. ...

But don't think about it.

How to design and make money for them ...

In other words, only know how to design for others,

But I forgot to design it for myself ...

Introductory songs (Tanci (Tanci) and some local operas)

The more people who know me, the more questions my colleagues ask me about the designer's own business. It seems that many people are most concerned about how to become a rich designer. How to be a successful designer? How to make money by designing? In fact, such a question can be answered very well, but it is really not easy to be a rich designer. Before I started my own business, I gradually realized the problems of poor design and rich design in the design industry. ...

Rich designers are getting richer and richer, while designers who have no money are getting poorer and poorer. The middle class of the company is always struggling in the quagmire of debt. One of the main reasons is that their concept of money does not come from ideas, but from so-called design. ...

The school teaches students to abide by the law, respect the old and love the young, master knowledge, learn to take exams and go to college ... but they never teach students to be themselves and be a bloody person. China's education is to teach students to work hard for "dead" scores and exams, and never to teach students to dream of working hard for "living" themselves. Go to school to learn how to take exams, and take exams to go to college. Going to college, freedom and liberation, and even lead to the deviation of national character. Formalism kills people! So I hope I can break these conventions and think about design and assets.

The above viewpoint is just like that in schools and companies, parents, teachers and bosses will tell us "design well and work well". As a result, we tried our best to design and work, but at the same time we inherited their poor design methods and thinking concepts. You know, because of their indoctrination, especially for these designers who have just entered the society, they have begun to form certain concepts. In China, there is no real basic course about "money", teachers have not taught us about money and design, and we have not found a more perfect practice about money and design in our work. Naturally, they haven't understood the true meaning of business design. I think the power of design actually needs to be linked to wealth. In the process of designing for customers, a large part of us are also to enhance the value of customers.

At this time, I am not a rich designer, at least my goal is far from enough, but I want to discuss this poor and rich design view together, because I hope I can find more good ideas to satisfy some friends who are in the entrepreneurial stage and have entered the industry for a short time.

To put it another way, designers are not necessarily bad.

If we want to break through the concept of poverty, we must first change our good concept of rich design. What gives designers confidence is that although your design fee is very low or your income is very low, you should believe that it is temporary. Why do teachers Liang Zhitian and Gao Wenan charge thousands of square meters for design? Didn't the bosses of Xingyi, Dongyi Risheng and Jiuding used to be poor? What about now? Billions of single sales a year. This has nothing to do with ideas? This has nothing to do with rich thoughts?

It is precisely because many people think that they are impossible that they have been busy designing today or tomorrow, but they have not considered the road of self-design in a year or two, just designing for the sake of design, ignoring conceptual mistakes. Concept is the first step for designers to choose a route. If the first step does not go out, where is the second step and where is the future road? I could have started a company with 3000 RMB, but my thoughts have been changing my mind. Therefore, we must eliminate the negative mentality and change the poor people's ideas and the concept of poor people's design.

Designers are designers and should also be dreamers.

Will the designer's dream be inferior to others? Don't! The realization of the Bird's Nest, the Water Cube, the National Theatre and the tallest building in Dubai also shows that the designer's dream is great. If humans don't dream, there will be no planes flying in the sky; When human beings explore Mars now, they dream that one day when the earth's resources are exhausted, they can immigrate to Mars. These bold dreams need thinking, and then they need to be done. No matter what others say, I am doing what I like and feel I should do, otherwise I wouldn't put down many projects at hand and write so much. Actually, this is my dream. I dream that one day many designers will join Ebay Group, and I can have the largest and best team of designers and branches in the world. So I learned to broaden my horizons, not only to see the scope of the company's current location on the map, but also to see the map of China, and then realize my dream. ...

Designers must first design themselves.

Although this question is simple, I believe many people have neglected to help them make a design. If you don't even design yourself, how can you help others design? How to convince customers of your design? When selling products, salespeople must know the performance of their products and tell the selling points in order to impress buyers. Then we designers can impress the owners like packaging ourselves into a product and analyzing its selling points. For example, a designer who has just found a job can design his own personal works and forms, and will stand out from many talent pools. Negotiating and communicating with customers is also a kind of design, which needs to be designed according to your own language and body, which is very useful for talking about orders. Entrepreneurial designers start their own companies, and can make a design for their own companies or for their own marketing. It's important for others to know you differently. Let go of what you are busy with and think about it. Many friends are very grateful to me for this piece because it is very useful.

The designer's personal image is very important.

A designer should have a good image and affinity. When you choose a good customer, the customer is actually choosing a tasteful designer to make him trust you to design his home. Designers don't have to be handsome and beautiful, because those are born doomed, just like the architecture of some houses has been doomed, but post-design is also very important, and you can package your image. Personally, I am very opposed to having long hair or a thick black beard. I went to the construction site and sweated profusely, which made people feel dirtier. Don't think it is art, customers think you are made by art, and the temperament of a designer should be distributed from the inside out. The image design that suits you is actually a respect for customers. Many experts may not be handsome, but they have found the correct image and personal charm that suits them. Only when customers accept you first, will you have more chances to let customers accept your design, otherwise you will pass the competition. I often pay a return visit to customers after the project is completed, and they will tell me during the chat. In fact, my first impression is very good, because my impression gives them an intuition that I am a good designer, which is what they are looking for. Therefore, personal image has accounted for half of the success in the initial negotiations with customers.

Personally, I hate designers who wear heavy gold jewelry. It's really a complete image, and my company uses this image to reject designers. You don't have to be a famous brand, as long as it suits your personal charm, even if it is fashionable and sporty. It is also important to have a good watch or mobile phone. It is better to invest once, and give yourself more confidence and the ability to buy a car. So I will consider practicality and choose the driving car that suits me. I can advertise to customers to see the model house, and the time efficiency has also improved a lot. Because the investment is temporary, we can earn more returns in the near future.

How to break through from ordinary designers to target designers?

Talking about some dreams and ideas, should we do something that needs to be done most at present? Many designers will be afraid to answer: "I haven't done this, maybe I won't do it." Some designers will answer: "Although I haven't done it, the design is interlinked, and I will do it well." In general, the latter will be better at real design, dare to stop thinking and design, that is, dare to find opportunities for himself, so he will make rapid progress and move towards a rich design road as soon as possible. Any designer starts from scratch, and success lies in the challenging process. Only by being brave in innovation and challenge can we have a chance to break through. The so-called: heroes are born in troubled times; Only in this environment will the hero be forced out. A good designer should also dare to go through some tempering. It is very logical that you can suffer as much as you eat, so young designers should look for bitterness. We praise such young people and don't wait until they are old to suffer, which will make people look down upon them.

Never mind whether there is a list to do in the future, just do the project at hand.

Many designers are always worried about their performance, especially the guy who wants to start a company. In fact, as long as the projects entrusted to you by customers are well done and the service is good, the effect, performance and even word of mouth will come out, but you are always worried that the list has not done the work you should do. How to develop in the future? Doing it step by step is a process that any industry has to go through. Don't take orders in the operation, be your own customer, and slowly you will find more projects and better abilities.

Party A and Party B are equal partners.

In western countries, the relationship between cooperation and equality is very obvious. In our country, customers usually give us a list and make us act like he is superior, so we have to ask him to do it. Many designers have made such a mistake, and it is really hateful to list themselves as junior workers, which makes almost all people in the decoration industry look inferior. In order to give full play to the role of design, it is necessary to break this conventional phenomenon. I once contracted a cleaning contract for over 70,000 home improvement projects. The shopkeeper seems to be a slave to the workers, but he is very kind to the cabinet shop workers he bought, that is, snacks and cigarettes. We workers also have to do the work that belongs to the cabinet workshop. I can't help asking him, our total contract amount is 70 thousand, and they only made more than 40 thousand cabinets in two days. Why are they so dissatisfied with our workers? The owner finally thinks that they are workers, but we have a few months' construction period, which should be equal to the decoration workers. I believe that everyone is more motivated to have an equal and cooperative relationship.

Don't treat customers as gods, or you are the devil.

Equal cooperation is really important for designers. It is wrong to worship customers as gods in the design industry, and it will only turn you into a devil. Many people are afraid of offending customers and promise some details at will in irrational operation, but the facts are rarely fulfilled. In the end, things happened together and the reputation was bad. In design, it is also in accordance with customer preferences. Whether it works or not, as long as it doesn't offend the customer, the design will be made, and finally the customer becomes a designer, and there is no effect. I don't like to call my customers God, but I prefer to treat them as friends. For us, it is most important to make a design that is worthy of our friends.

Reject the idea of poor people designing.

I believe that after a work is finished, only people will evaluate her design. Or high taste and grade? What is the design concept? Few people boast like this: "Wow, this designer is great, and the design is so cheap." The poor will get in touch with the sick, and the rich will have more chances to succeed. If you don't have money, don't think that your customers are poor, and your design considerations are too cheap, leading to quality problems or failing to show your strength. If you let the masters continue to work on low-cost projects, their reputation will go bad. An ordinary designer of the company once received a customer and made a low-cost design project without too much communication, and the main materials selected by the owner were very expensive, even far exceeding our decoration cost several times. He pays attention to the choice of quality and brand, hoping that it will be a one-time investment to reduce the trouble of maintenance. After finishing, I began to blame the designer for his lack of design style, luxury and so on. Therefore, it is important to reject the poor people's thoughts, communicate with customers the effect he needs, and get rid of his own poor people's thoughts.

Advocate paid design, and realistic design can only be realized by realistic remuneration.

Don't forget, no matter how many things you do, you say too much to reward and sign the bill. Some companies are disgusted with the operation process, and a series of drawings, effects and even budgets are started without signing a design agreement. Excuse me, are those designs and budgets designed without careful consideration? It's just a piece of paper that fools customers at the last minute, and it will go bankrupt sooner or later. No formal and successful company in China operates like this. After determining the relationship, the designer can go all out to do the project at hand. Moreover, rewarding design fees is also a realistic standard that reflects the designer's own value. Only by challenging your own values, and then developing new design concepts, and constantly pioneering and enterprising. Designers cannot break through this barrier and will never embark on the road of rich design.

From the customer's point of view, give full consideration to the reasons for letting you do the design.

Customers need a reason to come to you. No matter how high your design fee is, you should give them a reason. As long as you consider the reason, you are naturally chosen for no reason. For example, a shirt is 800 RMB. Few people bought it before, but as long as the reasons are given, many people still buy it now. Therefore, when receiving any customer, you need to change yourself into a customer. From his standpoint, what reason do you have to be a designer in his mind? Analyze the customer's needs, handle the relationship between cold and warm, design his expected works, eliminate his doubts and trust, and give sufficient reasons, then you can get the reason why he wants to see you. ...

Go to high-end design, design a small house but a big house is very important.

"Water flows downwards and man struggles upwards" is a very secular saying, but this is the reality. Being a high-end customer is the ultimate goal that every designer expects, and it is also the real way out for design. Of course, doing high-end is not something you want to do, but requires considerable strength and design background. Maybe everyone knows this road, but they just don't know how to get there. I don't know how to do it. All high-end customers. In my opinion, it is very important to learn to abandon and dare to abandon part of the list, not to say that small lists will not be done, but to dare to abandon inappropriate projects, such as abandoning projects that are cheap and easy to lead to bad projects, rejecting customers who are greedy for small and cheap and do not pay attention to design, adhering to the principle that no design can be made without signing a design agreement, and resisting projects that are grabbed at low prices or "begged". As long as you stick to your ideals and beliefs, you will gradually find that your customers and projects have improved rapidly, and you will gradually find yourself successful.

What kind of clients live in what kind of house?

Every successful person has his own magic weapon for success, and of course he has his own beliefs. What I want to say here is: "Customer, you may be an excellent entrepreneur, but you are not necessarily an excellent designer. So please leave the design to the designer. " Many customers will completely impose their ideas on designers. Naturally, what kind of customers live in what kind of house, and finally found that the designed works are not designers, but their own. Why not ask a designer to do it? The formal and correct way should be for designers to communicate with customers, customers to provide design information and requirements, designers to check the overall situation of design, designers to extend design thinking with customers as the center, and then combine customer-oriented design ideas and concepts to achieve a harmonious spatial effect.

People pay attention to you, which means you have a bright spot.

People who don't even want to talk about it will definitely have no influence in your heart, but there are still some bright spots in people you hate or think you are hostile. There are many people in life who regard their hostility as the goal and successful peers as the encouragement point, which shows that being noticed and listed as someone else's competitor has a bright spot in you. Being noticed means that you grow up in different situations and face various breakthroughs. If you haven't been noticed, you have to work harder, because to be a dark horse, you must first be noticed, and you will find a new self and a successful self in numerous concerns.

How not to be cheated? My magic weapon is to make good use of it: "I would rather ask myself to fool my customers than let them fool you."

Cao Cao is no longer a villain in this era. That sentence: I would rather be said to be defeated by the world than let the world be defeated by me. In this era of rapid development of science and technology, it seems to have a new meaning. In our decoration industry, I think: "I would rather ask myself to fool customers than let customers fool you" also has certain significance. Recently, many friends joked that I am the king of design deception, so I also pay attention to the true meaning of deception. If you think about it carefully, it is very miserable for designers to be fooled by customers. Just because they are customers, they can excite designers. Some customers will say at the beginning that they will give you the design of this project and how many friends they will introduce to you. Designers will work hard to draw pictures, fly out of the plane for two days, work overtime for a few days, and always do a full set of designs. Then they will boil out two days' renderings and budget books and make a lot of achievements. After that, customers will leave them behind. On the other hand, I would rather ask myself to fool customers than let them fool you. Not to fool customers' designs, but to prevent themselves from being cheated from a new angle, and then to promote their own designs reasonably. It is very important to do a hard-won project well, so we should think hard about how to irrigate our works with emotion to repay the trust of customers.

You can fool once or twice, but long-term fooling is not fooling.

The miracle of Alibaba let me witness the man of the hour in the business world-Ma Yun, and I also admire this young entrepreneur. He often gives speeches in Tsinghua and Peking University. Many people think that he can fool people, but only those who really know him will know that his entrepreneurship has come out step by step. When people say that I am a master of design, I just want to tell you that I can fool once or twice, but I can't fool for a long time. It can also be said that flicker is also a science and a manifestation of strength. Does eloquence have nothing to do with bluffing? Why are so many people studying stomatology? If you think those are fools, I believe more people are the masters of fools. Therefore, sometimes "fudge" can also make some projects more interesting and dynamic. As long as it does not violate professional ethics, it is the capital that others can't learn.

To do a good design, don't do a bad design first.

I've thought about this sentence for a long time, and I personally think it's classic. Design friends at the beginning of your business, please always remember this sentence, and then leave some blanks for your own thinking. ...

There is no good or bad design, only winning or losing.

People who don't understand design will say whether the design is good or not on the forum. Why do you say that? Because every work has its shortcomings and regrets, even the master's five-star hotel has regrets, so it should not be judged by its quality. There is a saying: unprofitable enterprises are crimes. And if a design loses money, I think it is not a good design. As a modern designer, if there is no winning design concept, his design will not go far. Many designers have succeeded in starting businesses, but I am not concerned with his design works, but with their replicable modern models. In the design of profit, we should not focus on all kinds of successful people, but on a few losers. You will find that no matter what background or class people are, they all continue to have a feature, that is, alley thinking, just like in an alley, they either enter or retreat, and even have no room to turn around, which will push themselves to a dead end, so there will be pressure, and too much pressure will get out of control. Then who put them in the alley? It is themselves. Look, you can go anywhere in front of this green space. There are many choices. Do you want to stay in the green space? Or in the alley? ""Sometimes, you need to take a step back and broaden your horizons. "In rich design's lane thinking theory, there is a deeper thinking of advancing and retreating. Many times, the so-called progress is just what you think, and its potential harm may be fatal. When you don't know the progress of the situation, it is often a cliff. ...

How to start a business? How to take the first step?

After talking a lot about design, let's talk about starting a business and starting a design company. I believe many friends are full of curiosity and questions about starting a business and how to get out of this first step. I think a person with good conditions will naturally have the idea of starting a business. Starting a business doesn't necessarily require that much money and ability. Many people improve their ability and dig the first bucket of gold in their entrepreneurship. So, I think as long as I really want to start a business, I can start when I am ready. Many people will hesitate, considering the financial problems, interpersonal relationships, social experience and other factors, some people just do so. I think, if you don't take the first step, where can you get the second step? What about success or failure? At least take the first step, and you've succeeded by 50%. If you want to start a business, you can also go out to cooperate with others and learn a lot about cooperation. Everyone needs to start a business before they can succeed. Whether they are successful or not, I only believe that the first step is to learn to walk by yourself, just like a doll who just learned to walk. Some people can leave early, others can leave late, but you can't leave.

Can a designer be a good boss?

There is such a phenomenon that every year, many companies go bankrupt despondently, and many new companies open happily. The designer's entrepreneurial failure has also become a major drawback of the industry, so everyone began to question; Can a designer be a good boss? In the years when Bai Yi and I started our business together, several designers have gone out to start their own companies, but there is a big gap between their achievements and failures. When you ask me why, I hope designers can understand the most basic truth: "Starting a company is not just about designing." This is also the reason why I often argue with other designers in the forum. They never understand that marketing is also design, management is also design, and operation is also design. Never just stare at the design on the paper. Looking at others from another angle, give a simple example: a chef friend opened a restaurant, and he stayed in the kitchen to do his own work, vowing to cook the best food in the city; However, another boss who knew nothing about cooking propped up the whole operation of a restaurant, but the latter finally succeeded. Reality is not cruel because of the problem of vision. Just like many "masters" talk to me about design issues, I actually prefer to talk about design companies. Every designer and even some owners will talk about design problems. I can tell you responsibly that it's nothing. The president of Dongyi Risheng graduated from the dance department. The boss of Xingyi doesn't know how to design, and Jiuding's boss is not a designer. It can be seen that their success is enough to bring designers a series of reverie.

Prominence is advantage.

Nowadays, people who know how to use mouse and software all call themselves designers, and there are more and more graduates from art department and designer department. The fierce competition in this industry is also one of the manifestations of this era. Large and small studios and design companies are a dime a dozen, and some even sneer that there are more design companies than WC now. At this time, designers must make their own uniqueness, and entrepreneurial designers should be different from other companies. It is important to highlight advantages.

Jianghu doesn't believe in tears, and you don't need any excuses to start a business.

Failure is the mother of success. No matter how many hardships you go through, only you know, but it is a well-known truth that "you can only become a master if you suffer". Failure is not terrible, what is terrible is that you can't bear the blow of failure. Many people will think that God is unfair because they failed to start a business. I often hear that the failure of a certain place will find various reasons to convince myself.

Someone complained: "The first failure was because I didn't have enough money;" I can't do big projects, and it's my fault that I lost a good opportunity and didn't study more; This year's performance is not good, that's because of the market downturn and other excuses. In fact, Jianghu doesn't believe in tears. We only believe in ourselves. Since you only believe in yourself, there is no other excuse. Remember that good or bad depends on ourselves.

Managing a company depends not only on management, but the more you manage, the more things will happen.

Designers are full of personality, and the better their creativity, the more exotic their ideas are. Therefore, managing a large number of design talents and engineers cannot copy the systems of other industries. I think the more things are managed, the more things are done. Companies should not rely on people to achieve the most needed results. People who start a business need to manage the company moderately. As long as the delivered tasks are completed well, it is not a bad thing to achieve your goals easily. At Ebay, we never resist employees surfing the Internet or chatting on QQ. As long as they can finish the project tasks beautifully, I believe it is more important than caring about other trivial matters. The design should be humanized and the management of the company should be humanized. As long as you follow this principle, I believe that the company will become more and more humanized and the benefits will be better.

2 1 century What is the most expensive? Genius.

I think "talent" = "wealth", only "people" have "wealth", while some people only look at "wealth" to select talents. I think only people can create more property. In the recruitment of talents, my title is: "No matter who you are, even if you are wearing slippers or worn jeans, drinking Coca-Cola and listening to MP3, you can come as long as you are creative …" Many companies need talents and just consider looking around. Sometimes it is important to cultivate and teach their own loyal talents. In my mind: if you want to have a good talent, you must be a talent first, or you will pack up and leave. After several years of entrepreneurship, I found it very important that people in the decoration industry can hardly have loyal people, so once you find a loyal and trustworthy person, you can make good use of him, make a long-term plan for him, take into account the win-win situation in interests, and even properly distribute reasonable shares. I hope that the talents in the company can get part of my shares and take the creation of Baiyi as their own career. If I own many companies and can only rely on talents to realize my benefits, then I must sell my shares to make everyone more confident and I can make a profit more easily. Speaking of employing people, in principle, I can only trust others once. Those who are disloyal and will take orders privately will be dealt with decisively immediately. Because an honest company needs more loyal people, the better its ability, the stronger its lethality and destructive power. ...