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A brief history of the development of Beilv Automobile Manufacturing Co., Ltd.
Since 1985, Beilv has gone through three stages: the pilot reform of shareholding system, the standardized reform of shareholding system, the public offering of shares, the listing in different places, and the transfer of legal person shares to foreign joint-stock companies. Compared with the previous 27 years, the Northern Brigade has made a qualitative leap during this period. It has a production capacity of 10000 wagons and a market of 6000 ~ 7000 wagons; The mode of production has also changed from backward workshop production to a certain batch of large-scale production. Old products have been greatly improved, and new products have been continuously introduced and produced in small batches. 1995, CNBC successfully transferred the legal person shares accounting for 25% of the total share capital to Japanese Isuzu Automobile Company and Itochu Corporation, becoming the first foreign joint-stock company listed in China.
After 1996, due to insufficient liquidity, the product structure adjustment failed to achieve the expected goal, the competitive advantage of old products in the market weakened, and the sales organization was not strong enough, resulting in a sharp decline in production and sales, rising prices of raw materials and accessories, and lack of internal management of the company. North Travel has suffered losses for three consecutive years.
200 1 1 1, Beijing Automotive Industry Holding Company and Beijing Shuanghuan Industrial Corporation were reorganized, and Beijing Beilv Automobile Manufacturing Co., Ltd. was formally established. In 2002, Beilv fully resumed production and successfully launched Yuhu Automobile. On this basis, Beilv has launched new cars many times through continuous technical transformation: in mid-April 2004, BJ6490 Jingling series was listed; At the beginning of May, BJ6490D sea lion series was launched; In mid-May, Luxing series was listed; In late May, BJ6390 SUV was successfully trial-produced.
Beilv Automobile Manufacturing Co., Ltd. is a modern automobile manufacturing enterprise, which was reorganized by China Electromechanical Corporation, Beijing Automobile Holding Company and other shareholders on the basis of the former Beijing Touring Car Co., Ltd. in 2004. The new leadership team reorganized the original supply chain of the enterprise and introduced advanced management concepts, which greatly improved the enterprise in technology, procurement, production, quality, marketing and after-sales service in a short time. At the same time, more than 20 major improvements have been made to the original models, highlighting the power and economy of Beilv, and re-launching more than 40 varieties of brand-new light passenger cars in Jingling, Haishi and Kale.
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