Employment direction of pharmaceutical marketing specialty

The employment direction of pharmaceutical marketing major includes pharmaceutical enterprise sales representatives, pharmaceutical market research and analysis, medical device sales, pharmaceutical marketing planning, and pharmaceutical e-commerce platform.

1. sales representative of pharmaceutical enterprises: pharmaceutical enterprises are one of the main ways for graduates majoring in pharmaceutical marketing to find jobs. As a sales representative, you will be responsible for promoting and selling the company's pharmaceutical products and communicating with doctors and pharmacies to promote product sales.

2. Investigation and analysis of the pharmaceutical market: The pharmaceutical market is fiercely competitive and the market trend is constantly changing. Therefore, pharmaceutical enterprises need professionals to conduct market research and analysis, and formulate effective sales strategies and marketing programs for enterprises.

3. Medical device sales: In addition to drug sales, medical devices are also an important field. Medical device sales representatives need medical knowledge and sales skills, and are responsible for promoting and selling medical device products to hospitals and clinics.

4. Pharmaceutical marketing planning: In pharmaceutical enterprises, the marketing planning post is responsible for planning and implementing marketing activities, including brand promotion, market promotion, market research and product promotion.

5. Medical e-commerce platform: With the development of the Internet, medical e-commerce platform has gradually emerged. Graduates can engage in the operation, promotion, customer service and other related work of the medical e-commerce platform.

The main study contents of medical marketing major are: knowledge of medical products, market analysis and strategy, communication skills with Dr. Yamatonokusushi, laws and regulations and ethical norms.

1. Knowledge of pharmaceutical products: The primary task of learning pharmaceutical marketing is to master the knowledge of pharmaceutical products, including the nature, efficacy, indications, side effects, usage and dosage of drugs. Knowing the characteristics and uniqueness of products can accurately convey relevant information to doctors, pharmacists and patients.

2. Market analysis and strategy: Learning pharmaceutical marketing requires understanding the methods and skills of market analysis, including market research, competition analysis and customer demand analysis. According to the market situation, formulate corresponding marketing strategies, determine target customer groups, and choose appropriate promotion channels and methods.

3. Communication skills with Dr. Yamatonokusushi: Communication and cooperation with Dr. Yamatonokusushi are needed in the process of drug marketing. Learning drug marketing requires mastering effective communication skills, including listening skills, persuasion skills, answering questions and so on. To establish trust and good cooperation.

4. Laws, regulations and ethical norms: Drug marketing involves a series of laws, regulations and ethical norms. In the process of learning, we need to understand and master relevant laws and regulations to ensure that marketing behavior is legal and compliant. At the same time, it is also necessary to abide by the ethics in the industry and promote healthy, reasonable and responsible drug marketing activities.