Which major is the best in the Open College of Guangdong University of Foreign Studies?

Personally, I think animation design is the best major.

The reason for this is the following：

Animation industry has become a "sunrise" cultural industry with intelligence-intensive, labor-intensive, technology-intensive and capital-intensive, with great development potential. It has all the characteristics of today's knowledge economy, complete industrial chain, and is in a leading position in the cultural industry. In developed countries, especially the United States, Japan, South Korea and Europe, animation industry has become an important pillar industry. The United States is the largest exporter of animation production and animation products in the world today. The cultural industry, including animation industry, has long been listed as one of the six pillar industries, second only to the military industry in its domestic industrial structure. The export of animation and its derivatives even exceeds the export of automobile and aerospace industries. Japan is the second largest animation producer after the United States, and the export of animation products is four times that of its steel exports. Cultural industry, including animation industry, has become the second pillar industry after tourism. The Korean government attaches great importance to the animation industry, and has specially established the Cultural Industry Promotion Institute, which has given great support to animation in policy and finance, making Korea the third largest animation industry country in just 10 years. The annual output value created by British cultural industry, including animation industry, has exceeded that created by any traditional manufacturing industry.

Compared with foreign animation industry powers, the overall development level of China's animation industry is backward. Only from the perspective of China's animation market share, China's own or joint venture (including Hong Kong and Taiwan) original animation works only account for 10% of China's animation market. However, Japanese animation products account for about 60% of China animation market, while European and American animation products account for about 30%. In recent years, the state has paid unprecedented attention to the development of animation industry and established a number of animation and game industry development bases. The Ministry of Finance has specially set up a special fund of up to 3 billion yuan for the development of animation industry, which is used to support the creation and production of excellent original animation products, the construction of animation material database, the training of animation talents, the establishment of technical service system of animation companies and the formation of mature animation industry chain. At the same time, the government has carefully created a good policy environment for the creation of original animation brands in China and the cultivation of animation production talents. The rapid development of animation industry in China in recent years is impressive.

With the continuous development and innovation of digital technology and the diversification of information dissemination methods, the application field of animation is expanding day by day, and the phenomenon of pan-animation appears. Animation technology is not only applied to two-dimensional artistic animation, three-dimensional computer animation, network animation, four-dimensional holographic film and television animation and other animation art forms, but also gradually extended to other different industries and fields, such as mobile games, Flash animation color pages, network multimedia, film and television advertising, TV program production, scientific and technological achievements display, teaching courseware, model toys, virtual roaming, medical sculpture, military, manufacturing, entertainment and leisure.

As mentioned above, foreign animation images and products occupy more than 90% of the market share in China, while the original animation share in China is less than 10%. In 2004, it took 260,000 minutes for TV stations in 2000 provinces and cities in China to broadcast cartoons. At that time, the actual output of domestic cartoons was only 20,000 minutes, and the supply of original cartoons that met the broadcasting requirements was only 1000 minutes. There is still a huge gap of 250 thousand minutes in the animation market. The average cartoon in China is only 0.00 12 seconds, while that in Japan is 300-480 seconds. These wide digital gaps are enough to show that the animation industry in China is still in the primary stage, and the animation industry in China has a huge development space.

Hunan is the largest animation production base in China. At present, there are 1 1 animation production enterprises in Changsha, the provincial capital, among which there are five with a certain scale, and the strongest ones are Chen San Animation Group and HarmonyOS Animation Group, with 15 animation-related enterprises, more than 300 animation production studios and more than 20,000 animation employees. Provincial and municipal governments attach great importance to the development of animation industry. Comrade Yang, former secretary of the provincial party committee, visited the animation production base for many times, deeply understood the situation, solved practical problems, and asked Changsha to build digital animation into a "landmark project" in Changsha, so that the "Blue Cat" brand could quickly go global. Relevant departments have come up with practical measures to support the development of Hunan animation industry. Changsha Municipal Government announced that during the Eleventh Five-Year Plan period, Changsha will build a comprehensive national animation base integrating animation program production, dissemination, original product research and development, animation software development, derivative product research and development, tourism and entertainment, publishing, education and training.

Hunan animation is mainly domestic and original, with independent intellectual property rights, and its production capacity accounts for about 60% of the country. Chen San Animation Group has become a national animation industry base, with an annual output of more than 20,000 minutes, accounting for about 53% of the national animation output. The first phase of the animation creation network platform of HarmonyOS Cartoon Group has been completed, with the ability of 1 1,000 people to produce at the same time; The second phase of the project, namely the remote cooperation platform, is scheduled to be completed within two years. The annual animation production capacity is at least 20,000 minutes, and the theoretical production capacity is over 200,000 minutes, which can accommodate 654.38+10,000 people to make animations at the same time.

The blue cat naughty 3000 questions produced by Chen San cartoon has been broadcast on 1025 TV station, covering most areas of China, Taiwan, Hong Kong and Macao. Hong Kong media called Blue Cat "the myth of TV industry, the miracle of comics and the pride of China people". The media in Taiwan Province province called Blue Cat "the biggest cultural export from the mainland to Taiwan Province". At present, Golden Eagle Cartoon TV has covered 14 provincial capital cities, with a viewing population of 1.5 to1.80 billion. Cartoons are shown 70-80% of the time every day, and the ratings are in the top three of Hunan Channel.

At present, the animation industry, as a fashionable and fresh industry, has become a rising star in Ran Ran, but it is playing an increasingly important role in the cultural industry in our province and even in China. However, looking at the animation industry, there is a huge gap between animation design and production talents, especially the compound technical application talents with both creativity and technical realization.

Usually, it takes about 52 professional technicians to make a 20-minute two-dimensional animated film. According to the average speed in the design and production of original comics, it takes 37 days to complete the original design of an episode of comics, and it takes about 2 months to finally complete an episode of comics. This shows that animation is indeed a production-intensive industry that consumes a lot of manpower and time. In addition, the animation industry's production technology is updated very quickly, all kinds of related software are constantly upgraded, and new technologies are constantly produced, which requires practitioners to constantly improve themselves and participate in technical training in time to adapt to the changes in the market and the requirements of industrial development. In addition, the animation industry chain is very long, involving a wide range, and the demand for talents is very rich, from senior original talents, directors, technical talents, market talents, management talents to middle and junior professional and technical talents, there is a big gap. With the increasing popularity of animation as a way of information dissemination, the application field of animation is also expanding. In addition to professional animation companies, talents who master animation technology are increasingly applied to other industries. Therefore, the demand for employees will only increase. According to the survey, in the next five years, the demand for animation design talents in China's existing enterprises will be as high as 1.5 million, and the gap of animation post-production talents will be even greater. What's more, the domestic first-rate and second-rate animation talents all flow to foreign countries, which is very unfavorable to the development of animation industry. The survey found that the demand for animation design and production talents of Chen San Animation Group and HarmonyOS Animation Group in recent three years is expected to be more than 1 000.

The shortage of animation talents, especially the shortage of compound animation talents proficient in artistic expression and computer multimedia technology, has become a key factor restricting the development of China's animation industry. This contradiction makes the development of animation industry in China unsustainable.

It can be seen that the demand for animation design and production talents is very large.

Through the investigation and analysis of the post distribution of some animation production enterprises, it is found that the situation of the post talents needed by the animation industry has changed.

First of all, screenwriter and director, two positions that play an important role in animation production, are not in great demand in the talent market, so it is unrealistic for fresh vocational graduates to compete for these two positions. These two positions are often only a few people in an animation company, and they are basically filled by senior personnel with very rich industry experience and industry knowledge background.

Another feature is that the original painter of animation is second only to the screenwriter and director in the actual production process. However, the demand for positions in this field, such as role original painter and scene original painter, is not strong, and because these positions require strong painting skills, high artistic accomplishment and keen customer psychological grasp ability, they are often filled by people who have graduated from orthodox art and have many years of experience in animation industry. Post talents in this field should be more inclined to design talents than technical talents. See the picture above.

Finally, we find that the positions suitable for higher vocational talents are actually technical animation production positions such as animators and editing synthesizers. This kind of position does not need much experience, superb drawing ability, very extensive knowledge and novel and unique creative ability. The minimum requirements are only skilled professional software operation skills and basic knowledge of animation production.

During the investigation, we found that a particularly prominent change this year was that the demand for 2D animation talents began to shrink obviously, while the huge gap of 3D animation-related talents in major animation production enterprises became increasingly prominent. Especially since 2007, domestic large-scale animation enterprises began to produce full 3D animation step by step, which made skilled 3D animation producers with relatively skilled 3D software operation ability, considerable 3D animation production ability and systematic animation production specialty become a new hot spot in the animation production industry. For example, at the third animation talent recruitment meeting held in Hangzhou in May 2007, 32 animation companies launched nearly 1,000 jobs, and the demand for jobs nearly doubled compared with previous ones. There are not a few companies that launch twenty or thirty 3D animation production jobs at a time. Compared with the traditional two-dimensional animation, three-dimensional animation is more realistic and beautiful, which is the development trend of international animation and the main direction of domestic animation enterprises. "We have launched more than 80 3D production jobs, but there are too few 3D animators who meet the requirements." Du Yuxin, Assistant Marketing Department of Hantang Film and Television Animation Co., Ltd. said. This also reflects the mainstream trend that the demand for animation production talents has begun to shift.