Salt 9: Correct use of the first principle "methodology"

So far, the only article that can help you use this tool correctly, because you may have no choice at this point.

Man is an animal hanging on the meaning web he weaves. Max Weber.

Generally speaking, pure logic and theoretical knowledge that many people are unwilling to learn and absorb can often change and improve you, because they constitute your knowledge framework.

I believe many people have seen articles introducing the first principle and cognitive upgrading from various channels, but it is often useless to read them. It's not that truth and knowledge are useless, just because of what most people are saying and why, but this article is very thorough about how to say it.

The "First Principles Series" will talk about two core thinking modes and take personal career development as a case-

1, first principle

It should be pointed out that the first principle is not new. We often talk about seeing the essence through phenomena on various occasions. In a sense, the essence here means the first principle, but the process of looking at the essence is not theoretical, and the method of looking at the essence is usually local induction.

The basic principle is the product of deduction. The function of theory is usually to explain and predict, and there is no doubt that the prediction function of first principles is far stronger than the general method of looking at the essence.

This article is not to say that what Professor Li Shanyou said must be based on the first principle deduced by Zhe Ke, but to help improve the ability to grasp the essence in a broad sense. Practical application methodology ranges from the bottom layer, middle layer, application layer, abstract layer to concrete layer.

2, discontinuity

Discontinuity is something we can't escape from civilization, scientific and technological progress, enterprise reform and personal development.

For example, why does modern western civilization crush eastern civilization? Why Baidu has basically made no achievements in the era of mobile Internet? Why do individuals perform poorly in new things after gaining more experience in a certain field?

These, intermittent theory will give you the answer.

If I say, what did I do in this article? That is to say, I will integrate the fragmentary first-principles methodology for your use at any time.

(If you don't want to listen to my previous nonsense and want to go straight to the dry goods method, start from the third part. )

There are many spitters cursing Li Shanyou on the Internet. The reason why they are sprayers is that when they are not conquered by their own perception and logical level, they will evaluate a few words by awakening the audience. But I seldom think about what I can learn from it.

The sprayers expressed four main core views-

I don't want to defend Li Shanyou, but the above four questions are exactly what I want to talk about today. What are the first and second points, the third point is why, and the fourth point is how, which is also the focus of the third part.

In view of the first point, the pure theory he originally talked about is more of a way of thinking, and whether the deductive method he admired can be combined with reality depends on the overall trend, competitive environment, various stages of the enterprise, its own resources and ability level. From this point of view, its theory is suitable for the founders and executives of enterprises to wake up in the existing comfort zone, find the root cause of enterprise success and provide a new perspective or methodology to spend the transition period.

As for tinkering with the theory to form its own routine, it is even more unreasonable. Except for a few philosophers, aren't we all pre-school or advanced, and then form our own three views? In order to teach this course well, he read a lot of books and summarized the evidence that can demonstrate his core viewpoints, such as Newton's mechanism, Einstein's theory of relativity, Darwin's theory of evolution, Adam Smith's The Wealth of Nations and Lincoln's political theory. He took the time to study it carefully, can you?

I half agree that what he said is successful, which can be called semi-success. It can be called success because it really brainwashes the founder in a higher dimension, but I don't think brainwashing is a derogatory term, it is a collective consensus, just using a higher-level operating system. It can't be called success because it does mention axioms.

Not only do I not reject it, on the contrary, I think it is a brilliant content marketing method, especially worth learning by marketers.

As for logical loopholes, I certainly think this is not an extremely rigorous theory, but just a solution that an enterprise always provides to customers. Whether it can be used or not, how to use it well really depends on fate.

Just like Li Jiaobeast, who talked about marketing at the beginning, he was also criticized for gathering theory around him, which was too theoretical. It is undeniable that Li Jiaobeast's views and methods gave the marketing people in the wild a routine. So is Li Shanyou's "innovation theory". You feel useless and don't learn well just because it may not be suitable for you.

On the other hand, people who say-

I want to ask-

Just as Neo in The Matrix finally realized that "truth is what we see, hear and feel, and in the final analysis, it is the reaction of the cerebral cortex. So why should we care if we have a real body? As long as we can see, hear and move, aren't we real? 」。

A flicker that makes you suddenly realize is real.

It is quite difficult to keep thinking independently. If you want to think independently, please find your essence in Li Shanyou's theory.

I listened to Professor Sun You's speech on my knees. The arguments of "big brain hole", "wide cross-border" and "simple thinking" are convincing. It's not that I don't know the saying that "Tao gives birth to one, life gives birth to two, life gives birth to three, and life gives birth to everything", and I've read The Innovator's Dilemma, but it's not easy for Li Shanyou to find a lower-level operating system from philosophy and science and pass it on.

His core viewpoint, or thinking mode, is mainly composed of three principles: the first principle, discontinuity and the second curve. In his words, he wants to help enterprises "cross the discontinuity through the first principle and realize the second curve growth". From the beginning to the end, I have been demonstrating what the first principle is, why enterprises must encounter discontinuities, and how to achieve the second curve growth.

In fact, his views are not novel. In short, he saw the essence (first principle) through the phenomenon, and then inferred the power to cross the discontinuity according to the essence, thus realizing a new growth curve.

But if we don't know how to use this theory correctly, we might as well not have this theory, so this paper focuses on how to use Li Shanyou's theory correctly. The first principle, the basis of this theory, is discussed emphatically.

There are limits to the use of first principles. Because the first principle is the first cause, it must be deduced as a logical singularity based on an absolute objective truth. But objective truth does not exist.

Man's knowledge exists for "survival" rather than "seeking truth". There is no absolute objectivity.

Because there are only two ways for people to contact foreign objects, the sensibility formed by "sensory system" and the rationality formed by "logical system". The so-called objectivity obtained by the first kind of "sensory system" is nothing more than the subjectivity after the distortion of "eyes, ears, nose, tongue, body and mind". Just like the human beings in the Matrix in the movie "The Matrix", only the consciousness formed by the residual images of the brain is a subjective consciousness under the control of machine intelligence. In order to simplify decision-making and improve the viability of primitive, slave and feudal times, you can't rationally analyze how to fight when wolves come, but rely on experience and intuition.

At the same time, the rational logic model formed by the second "logical system" is not the product of correcting the "sensory system", but a transcendental built-in system, which is only to prove the existing conclusion and distort the existing experience for the second time, and that conclusion can only be correct. Because the only way to break the logical model is to destroy the logical model itself on which people live.

Because human knowledge is only for survival. Humans match different modes of thinking under different life structures, and this mode of thinking is too adapted to the life structure and has to form a shield for their own thinking.

Therefore, we can only regard our hypothetical thinking model (theoretically objective) as a logical singularity under a certain boundary in a certain time and space range, and then deduce the first principle. This first principle is absolutely correct at this time or at another time and can be used to guide everything.

In addition, the application methods of first principles are summarized. (The following are related to philosophy, science, business, marketing, life, work and life to illustrate its power. )

The boundary of the system is determined by the space-time field. The difference of time and space leads to the difference of life structure and determines the boundary of thinking mode.

A specific first principle is determined by the "thinking mode" formed by the boundary of life structure under its own space-time field. The "thinking mode" of this boundary is the first principle that determines the optimal living structure in this system.

A friend with a clear head may ask, why decide the scope of the confirmation question after defining the system boundary?

Because our practical application layer generally does not take the thinking model of the system boundary (logical singularity) as the first principle, but deduces the first principle suitable for specific problems from this logical singularity, that is, it cannot be too big and useless, nor too small and useless.

For example, as far as people's life struggle is concerned, Liu Bei regards himself as an uncle, takes "reviving the Han Dynasty" as his own responsibility, and takes Sichuan, Sichuan and Jingzhou as the basis for the northern expedition to unify the Central Plains. However, as far as methodology is concerned, it is the change of the first principle in a specific space-time field to take the word benevolence and righteousness as the core of value, clear the heart and occupy Sichuan, and then severely punish the rule of law, supplemented by benevolence and righteousness.

Similarly, when someone is a grass-roots employee at work, he is promoted to a middle-level employee with the core of doing well, and then to a high-level employee with the core of doing well. At this time, he was fully prepared to sit firmly in his seat, and finally he was fully prepared to start his own business when starting a business. The first principles required at each level have also changed.

Therefore, only by defining the scope of specific problems and then accurately positioning solutions with different first principles can we accurately analyze specific problems and form different levels of thinking models.

This is why Charles Munger has been advocating important models of important disciplines, because different solutions have to be recombined to deal with specific problems in different scenarios.

There is no other way here. Just sum up the important theoretical models of core important disciplines summarized by predecessors and many thinking models in your field, and practice them deliberately.

For example, the theory of copywriting, Professor Li actually summed it up very well. Although his case may not be useful to you, the mode of thinking can benefit you immensely.

For example, the consulting company's market research, strategic research, STP, 4P, CRM, Internet operation and other business areas have advanced and ancient models for learning and reference, and you can improve them.

Most people like to learn online dry goods articles, but I usually like to read blunt textbooks, not because the dry goods articles are not good, but because the textbooks have established the original theoretical thinking mode, which is the essence of this subject. We can reorganize and integrate into our own knowledge system to achieve mastery. As shown below, the framework and thinking mode of the business knowledge system I established helped me get through the second pulse of Ren Du, which is my outer brain-

Here is a direct quote from Professor Shanyou's case sharing-

The well-known great law of universal gravitation is only derived from the two simple logical singularities of "inertia+gravity", which has influenced us for hundreds of years.

This method is an axiomatic method. In short, it is the first principle to infer the correct thinking mode within the system boundary by using several self-evident assumptions.

Of course, according to Newton's physical theory, this scale is a bit large, which is not conducive to the landing of a single individual. Then give another commercial example to help you think.

The essence of sales is to repair the relationship. Of course, with the changes of the times, the way to repair the relationship has completely changed-

From opportunity orientation to strategy orientation, from resource integration to ability training, from ingenious operation to system management, because the competitive environment faced by enterprises is completely different, modern enterprises need the ability of strategic system management and innovation, which is different from the quality of KA sales.

For KA sales, the essence of sales has not changed, because human nature has not changed, but the way is changing. As far as KA sales are concerned, there are at least two core points, one is to obtain the relationship through business (demand), and the other is to obtain the relationship through personal business (demand). These two points are self-evident assumptions.

The following deduction.

1, get the business done

Enterprise affairs can generally be solved by solutions. For example, a saas product can understand the problems at the business operation level to match the product characteristics, and at most it can be solved at the solution level with business model as the core.

However, in formulating solutions, the most basic and core point is to master effective project information. Effective project information, in addition to external information, is the most important thing to obtain through personal means, and this can only be done.

2. Take care of your personal affairs

Personal demands can only be "attacked", and the ultimate sales skill is to gain insight into the deep needs of individual humanity and meet them.

Of course, some people try to solve problems with the professionalism of products by attacking the city, but the number of people who can solve them is relatively narrow. Even if people are besieged, they should match the corresponding cognitive ability and human characteristics to explain products. Breaking the city still requires "attacking the heart."

It is concluded that the first principle of KA sales is "influencing customers' minds". (I don't focus on the methodology of KA sales here, but only deduce the first principle of KA sales. )

Directs all work, such as demand mining, solutions, customer relations, business negotiations, project management, etc., with the enterprising thinking mode of "influencing customers' minds". Although the work style and work content are different, they are all moving forward in order to achieve the only goal of "influencing customers' minds", and telling customers that their choice is the most appropriate.

Can you feel the power of first principles?

Each system has its own scope of application, and the first principle also has its own scope of action. Few first principles are absolutely universal.

Once you accurately find the first principle in your field, you can easily infer the root of the problem and find the most effective solution.

For example, many people actually want to work in a large Internet company, madly submit resumes on recruitment websites, and then wait for interviews. From a normal point of view, is this right? But the success rate is actually quite low.

Because you don't understand the recruitment routines of big companies. Usually, there is no shortage of talents in big companies, and everyone is trying to get in. HR receives many resumes every day. Resume delivery efficiency decreases in the following order: acquaintance introduction, company promotion, headhunter recommendation and recruitment website.

Look, you usually use the most inefficient method. The previous methods have already taken up HR's working hours, so if you can't find a suitable one, go to the recruitment website and have a look. Low success rate is normal.

But why post recruitment requirements on the websites of major officials? Because recruitment is actually a marketing technique, there are a lot of recruitment needs, which proves that the company is still recruiting new people and is very energetic.

Therefore, the way to enter the HR eyes of big companies is the introduction of acquaintances, so the first principle of effectively delivering resumes under such a small system boundary is "introduction of acquaintances", and then there will be a series of problems such as whether the so-called ability is satisfied, but if you don't understand the principles here, you will often get twice the result with half the effort. But if you find this right, what you have to do is, of course, try your best to cultivate acquaintances, and how the company's referees, headhunters and HR become mature talents is the most important.

As I said in the monologue "Salt Nine: Improving Business Cognition with You", only in the first few years of starting a business did I deeply realize self-breakthrough, or anyone's breakthrough is to break the original cognitive boundary, which is similar to the first principle.

I'm confused.

Only blame the predecessors for packaging too much-

For example, too many people have told me that marketing is copywriting, creativity, promotion and sales. But only after you have studied philip kotler's marketing and marketing management principles can you find that these are all subsets. Because "STP+4P+CRM" is the first principle to define the system boundary of this technology.

From then on, you can add anything to the information of this logical model.

Only then can you find the real solution.

Just like Einstein's theory of relativity broke the boundary of Newton's theoretical system of physics. The core system of modern theoretical physics is re-established, and the logical singularity moves down.

In the same way, let's take the matter of finding a job as an example to demonstrate the way of thinking that the logical singularity moves down to break the boundary of the system.

As mentioned above, "acquaintance introduction, internal recommendation, headhunter recommendation and recruitment website" are some methods to submit resumes, but these are all active methods. What should I do if I take the initiative to find me instead of looking for a job?

Ordinary people who thought they had no personal connections could show their abilities by writing self-media content, and at the same time, they could effectively reach the business departments of related enterprises.

At this time, you don't need a fixed acquaintance relationship at all. You can influence the recruiter through the depth of the content, so that they can actively seek your cooperation, and your chips will be harder.

Of course, the premise is that you have deep insight and ability in your own position, and the way of singularity moving down completely breaks the boundary of resume submission.

This is actually the reason why young people after 1990 can earn tens of millions from the media year.

When the post-1970 s don't understand the communication routine of new media, the post-1990 s gain opportunities in the past and the future by moving the original logical singularity down and establishing the first principle at the boundary of the new system. Typical examples are Li Jiaoshou and Zhang Tianyi (now Ba Man) of Funiutang.

-Break the border.

Wechat WeChat official account search for Yanjiu to get more dry goods.