Is the ancient and modern bra good? What is its development history?

Gujinwen Chest Gold Underwear Co., Ltd. is a professional women's underwear company integrating industry and trade in China, and it is a "Chinese time-honored brand" enterprise. The company established its business by faith, won the trust by quality, implemented the brand development strategy and established a good social reputation and image.

During the period of 1996, a nationwide campaign was launched to solicit ancient and modern advertisements. From nearly 10,000 solicitation letters nationwide, "ancient and modern bras, once worn, enhance beauty" was selected as ancient and modern brand advertisements, which spread all over the country.

From 65438 to 0997, ancient and modern bra advertisements boarded the North-South Elevated Road in Shanghai, which triggered great social discussions and comments. Since then, ancient and modern bra advertisements have broken through the secular prejudice and boarded the nanpu bridge.

1998 recruited spokespersons for "ancient and modern" products nationwide, and initiated domestic underwear brands to adopt international practices to enhance their brand image.

In August, 1999, the celebration of national top 100 chain enterprises was held in Shanghai. During the celebration, the dynamic window performance of underwear was initiated, which had far-reaching influence. Domestic media rushed to report, and CCTV news programs directed the performance.

In 2000, we launched the brand promotion activity of "Let Beauty Spread its Wings-Ancient and Modern Brands Go to Wan Li Road". Starting from Shanghai and passing through nine major cities such as Lanzhou, Xi 'an, Chengdu, Chongqing, Wuhan and Beijing, it took a month, and the beautiful whirlwind of underwear in ancient and modern times blew everywhere.

200 1 The whole process of product design, production, sales and service will be managed in strict accordance with international standards.

In 2002, foreign capital was introduced, and the ancient and modern underwear factory was transformed into Shanghai-Hong Kong joint venture underwear manufacturing co., Ltd., and advanced foreign product design concepts and production management mechanisms were used to enhance the market competitiveness of ancient and modern products.

In 2003, Shanghai-Hong Kong Joint Venture Gujin Underwear Manufacturing Co., Ltd. moved to a new factory area of nearly 10,000 square meters.

At the beginning of 2003, an ancient and modern flagship store with a business area of about 1000M2 was built in Huaihai Middle Road, Shanghai. Gather international famous brands, integrate ancient and modern considerate services, and realize the fashion zero-distance contact between Shanghai and Paris and Milan.

At the beginning of 2003, the seventh annual meeting of the national ancient and modern underwear chain and the celebration of 300 national ancient and modern underwear chains were held in Shangri-La Hotel, Shanghai. The inspiring poetic musical Neon on the Sea shows the pursuit of beauty in the past fifteen years.

At the end of 2003, the 8th National Chain Store Annual Meeting and New Product Exhibition was held in Hilton Nanjing Hotel, which showed the new development of ancient and modern brands from Shanghai to the whole country and radiated the Yangtze River Delta. Representatives of 355 chain enterprises in China gathered together to seek common development in the future, which was unprecedented.

In September 2004, the ancient and modern chain stores opened to Lhasa, the roof of the world. Apart from Taiwan Province, Hongkong and Macau,

Past and present

Past and present

Ancient and modern chain stores are all over the country.

In 2004, Gujin Underwear Manufacturing Co., Ltd. developed and comprehensively launched ERP manufacturing system management software to further improve the quality and efficiency of enterprise management.

In 2004, ancient and modern products participated in the European Exhibition of China Famous Brand Export Commodities held in Birmingham, England and the Shanghai Famous Brand Made in France held in Lyon, France.

On June 5438+ 10, 2005, the 9th National Chain Annual Conference and New Product Exhibition was held in Shanghai International Convention Center, and a large-scale poetic musical Dazzling the Past and the Present was created and performed.

In 2005, the company fully implemented the ERP software management of commercial sales system, and strengthened and integrated the comprehensive management of data and information in warehousing, wholesale and retail according to the requirements of modern logistics management.