Sports Innovation and Entrepreneurship Plan

Innovative business plans about sports (selected 5 articles)

As society develops step by step, the frequency of use of business plans is gradually increasing. Business plans can help Entrepreneurs publicize to the outside world and obtain financing. Does anyone know the format of a business plan? The following is an innovation and entrepreneurship plan about sports that I compiled (selected 5 articles). You are welcome to read it. I hope you will like it.

Sports innovation and entrepreneurship plan 1

1. Environmental analysis

Market analysis around the school

1. Our school is located in Liaoning Province No. 109, Anzheng Road, Qianshanda Road, Anshan City, is in a remote area, a 30-minute drive (taxi) from the urban large shopping malls and specialty stores. There are no sports brand stores around the school. For us, The competitiveness of sporting goods is still relatively small.

2. With the advent of the Internet age, online shopping is becoming more and more common for students. Most students are familiar with online shopping. According to our team’s survey, most students in our school shop online on Taobao and Fan. To purchase items from large online shopping malls such as Ke, Dangdang, JD.com, etc., as long as we promote Yiti.com more and let students know about Yiti.com, I believe that students will also happily accept Yiti.com.

3. Residents around the school also have some online shopping groups, and the market is not small.

4. School leaders and teachers often shop online. According to our team’s survey, they buy formal clothes in physical stores. Most of the items they buy online are sports-related items. The market is also very clear. As long as Communicate more with teachers. We still hope to find a market from teachers. Analysis of competitors around the school;

Anshan Normal Vocational College is located at No. 109, Anzheng Road, Qianshandadaowan, Anshan City, Liaoning Province. Although there are several universities (agriculture and forestry, economics, etc.) located next to it, According to my survey, a few people would rather go to the city to buy things than go to the store next to the school. Since our school is a new campus, the surrounding shopping malls and stores have all been developed, and the shopping market is not yet complete, so there are almost no competitors around our school. I believe there is still a big market around the school.

Market feasibility analysis

College students are now Internet enthusiasts. With the gradual popularization of the Internet and e-commerce, they have become the mainstay of online shopping groups. They often play the role of leading social consumption trends. Although they have no source of income during school and are limited in their spending power, they will still spend their pocket money to buy without hesitation.

I conducted interviews and sample surveys among college students in our school in order to understand the main characteristics of contemporary college students’ online shopping. The online shopping websites of most students in our school are mainly concentrated on a few large B2C shopping websites such as Taobao, Fanke, and Dangdang. The reason why they are concentrated on a few websites, we analyzed the results and found several reasons:

1. Fear of buying fake goods online

2. Buy on websites with high credibility and good reputation

So we only need to solve these two points Promote online shopping more to let students understand the benefits of online shopping. I believe that students will also readily accept online shopping, and there will be a huge market

2. Store selection and business direction

< p> Based on my investigation of the environment around the Vocational College of Anshan Normal University, I chose the house in the center of Moore City on the back street of the school. It was an unrented house with a storefront. The geographical environment was northeast of our school. In the middle of Moorish Town. And since it has not been rented out for a long time, the price will be cheaper compared to other stores.

After selecting the store, we can decorate the store. Since we are a shoe store, we can refer to the layout of the specialty stores on the pedestrian street for decoration. After the decoration is completed, we can directly find the dealer To purchase goods, you only need to go through two links, directly from the manufacturer to the dealer and then to us.

We use a combination of online marketing and reality to sell. According to the goods list on hand of the dealer, these goods can be put on the shelves on Taobao, which will enrich the diversity of goods.

Then go to the dealers to buy some popular goods and put them in our physical stores to meet the actual direct needs of our school and other schools. The goal of our business is to sell through physical stores and online marketing, so as to obtain greater actual profits.

3. Project characteristics and competitive advantages

1. Combination of network and reality. Nowadays, many students like to shop online. We can combine the Internet with reality and promote the store on Taobao. Customers can make purchases online. After confirming the purchase, we can provide free door-to-door service to provide customers with as much convenience as possible. convenient. We can also cooperate with Meituan. They are responsible for promotion and ordering, and we are responsible for supply.

2. Quality guaranteed. We sell on campus, and the shoes we sell all have unique codes, which is the factory code we use to verify the authenticity of the shoes when we buy branded shoes. We have a stable source of goods, and you can get the latest and most personalized products from us. We personally bring every pair of our shoes from the source, so we can guarantee quality and quantity. Even if there are quality problems, students can promptly report and resolve them.

3. Great price. Our store is directly near the school and has fewer goods links, so the price can be cheaper. Moreover, we can save a lot of intermediate links by getting the goods directly, and can give more discounts on children's shoes.

Our competitive advantages:

① The sales method is in line with the modern market trend

② The quality is guaranteed

③ The price is relatively favorable

④ Surrounded by untapped markets

4. Business strategy and marketing strategy

Analysis of development status

We are the first The company also uses a combination of the Internet and reality for sales, so there will be a lot of room for development.

Although it is in the initial stage, there will be good development trends

Market analysis

The surrounding market is in a blank stage, with many consumers No one can get the products they want in the surrounding markets. After we open a brand shoe store, we can occupy a certain position in the market.

Consumer positioning;

Our consumers are the students in our school, or the residents around the school. Students make up the majority, and students have a huge demand for sports shoes, which we can meet. Competitor analysis;

Our competitors are not mainly stores around the school, but brand stores from the city center and online brand stores. But because we have geographical advantages and quality assurance, the threat from other competitors is smaller.

SWOT analysis;

Advantages: We have a good sales strategy, which is more suitable for students in colleges and universities to buy our products.

Disadvantages: Since students may not have a lot of funds to open a store, they will not have too many samples of shoes.

Opportunity: Now is the blank period of the market. Once you enter the market, you will occupy a large market position.

Threats: The market system is not yet perfect, and some unforeseen problems may arise when entering the market. But we will try our best to reduce the threat as much as possible

Determine the marketing strategy

Most of the customers in our physical stores are students from around our school, so the marketing strategy in the physical stores is centralized The strategy is that the goods in the physical store belong to the type of brand shoes that are high-quality and low-priced in the market. It is a product classification with mostly old shoes, supplemented by new shoes. The price will not be too high and can meet the actual needs of customers. It is convenient for customers to buy and sell directly.

In the online store we open, we adopt a differentiation strategy, which is to classify the products sold by dealers into three rough price ranges: high-end, mid-range, and low-end. The customer places an order online and then we pick up the goods from the dealer and hand them over to the courier company for delivery. We will ask the dealer to ship on behalf of you, which saves time and manpower.

5. Cost calculation and expected profit

First of all, we have to list our cost items: store rent, working capital, decoration funds, certificate application funds, advertising expenses, and personnel capital.

The store rent is fixed, and the working capital is for the goods on the shelves of the physical store and for going to the dealer to pick up the goods. Since the computer can be brought with you, the preparation funds for the online store are summarized in the working capital. Funds are already in it, funds for decoration are a must, plus licenses and advertising, in the end we need 4 people, one of whom is responsible for the supply of goods, one is responsible for the physical store, and the other two are responsible for the operation of the online store. Therefore, the start-up capital is 19,000 yuan. The profit statement of goods

The profit is divided into the profit of the physical store and the online store. Among them, the prices in physical stores are mostly 100-300. The profit ranges from 20 to 50. Table 2: One-month profit statement of a physical store

Online store sales need to accumulate popularity, so the early profits do not need to be calculated. Therefore, to recover costs in the initial stage of opening, the income of the physical store is needed, and the cost recovery cycle From 5 months to 7 months. Once the cost is recovered, the profits of the online store will be greatly improved as it gains popularity.

6. Summary

Opening a shoe store is a good way. Since the rent around our school is cheap, we can open a physical store, which is convenient for students in the school to make purchases. Based on the physical store, we can gain greater profits by conducting additional sales through online marketing. Our plan is to benefit from the physical store in the early stage and the profits from online marketing in the later stage. Only in this way can development be more sustainable. Sports Innovation and Entrepreneurship Plan 2

1. Advantages of starting an outdoor store

1. One of the advantages of entrepreneurship: large market space

According to a famous travel website According to a survey by "Ctrip.com", the number of tourists in my country is growing at an annual rate of 26%, and the fastest growing among them are the "backpackers" in the age group of 20 to 40; the market demand for travel supplies is increasing by 17% annually. Compared with the annual transaction volume of the global outdoor sports industry of more than 15 billion US dollars, China's related industries are still in the emerging stage, and the market development space is relatively large.

2. The second advantage of starting a business: promising investment returns

It is understood that professional equipment is one of the main expenses for outdoor sports at present, and the equipment of some mountaineering "enthusiasts" costs more than 10,000 yuan. , even mid- to low-end equipment costs more than 2,000 yuan. In addition, outdoor travel products are highly consumable, and customers have strong demand for multiple purchases.

3. The third advantage of starting a business: the threshold for entry is not high

Opening an outdoor travel supplies store does not require many professional requirements for entrepreneurs, as long as they love traveling and making friends. If you are good at communication, you will be able to open your doors and welcome guests. Most of the customers in outdoor travel goods stores are young people, so if you choose one near a college or a technical school, you can get the best deal possible. It is also very labor-saving in advertising. Self-guided tours, especially outdoor survival experiences, are a fashion pursued by urban young people nowadays. Although they have just emerged in our country, their popularity has increased dramatically.

2. Market Analysis, Survey and Positioning

A survey on outdoor sports people showed that among people who often engage in outdoor sports, 60.2% have a college degree or equivalent, and 27.4% have People have a college degree or above, which shows that nearly 90% of the people are highly educated; people who engage in outdoor sports have the characteristics of high income, high education, and young age. This group of people is very interested in this kind of sports that are quite popular in European and American countries. Leisure methods are more acceptable, and the self-challenging spirit inherent in outdoor sports is also consistent with the positive characteristics of young people.

Currently in our country, outdoor product stores are mostly concentrated in a few large cities. Generally, small and medium-sized cities have few or even no professional outdoor product stores, which are simply unable to meet the huge social demand and supply shortage. contradiction.

Choose a suitable brand, that is, positioning. In the early stage, in terms of capital, we first build cost-effective brands that ordinary people can afford. After all, the consumption of high-end brands is only a small number of people at the top of the pyramid.

3. Main products

Outdoor products include many types, including bags, outdoor clothing, footwear, tents, outdoor lighting, outdoor meals, water equipment, mountain climbing, Protective medicines, tools/instruments/glasses, books/audio videos, outdoor sleeping gear, etc.

1. Product description: Our store mainly deals in all foreign brands of outdoor sports supplies, and also takes care of other brands and foreign trade items.

2. Product structure: The following categories are essential:

1. Backpack.

2. Tent. 3. Sleeping bag. 4. Hiking shoes. 5. Clothing. 6. Climbing equipment.

7. Other equipment; compasses, water bottles, moisture-proof mats, sabers, tool shovels, binoculars, travel books, other outdoor supplies, etc.

1. Contact two to three outdoor sports manufacturers Or a dealer, please refer to the dealer for specific details, or check out the agency plans of other outdoor product stores.

2. Originally started as an agent for domestic famous outdoor sports brands, and adopted a popular model, that is, selling things that others think are easy to sell, so as to quickly get started and consolidate entrepreneurial achievements.

4. Business strategy

1. Company spirit: integrity, dedication, unity and struggle.

2. Business philosophy: Customers are God.

3. Strategic goal: Use one year to try different business methods and business concepts, combine the characteristics of the local economic region, explore a path suitable for your own development, and do a good job in infrastructure construction for the operation of the outdoor website. It took two years to successfully consolidate the foundation of his own store, formulate a strategy suitable for the economic development of the region and begin to develop his own characteristics, and initially build his own outdoor sports club. It will take three years to build a local comprehensive outdoor products store with a certain scale and competitive strength.

4. Marketing plan:

1. The most important thing is to gather popularity

It is recommended to establish an online club to attract travel enthusiasts to join in the form of membership and provide Free travel routes and equipment consulting services, a BBS for "travel friends" to exchange experiences, and regular planning and organization of member travel activities.

2. It is important to purchase goods at low prices

Due to the "mass line", most small outdoor stores adopt a low-price strategy. Therefore, it is very important to control the purchase price of goods. The prices of local tourist supplies manufacturers in Shanghai are obviously on the high side, so they go to Guangzhou, Beijing and other places to purchase goods. When purchasing goods, it is best to contact several suppliers in order to compare products.

3. Publicity and promotion

Nowadays, the production of sporting goods uses high technology to design various types of special outdoor travel products, which greatly improves the safety and comfort of outdoor activities. However, these new products and new consumption concepts need to be continuously introduced and promoted before they can be recognized and accepted by more people. It is recommended that entrepreneurs promote their products through their own websites or professional media. They can also cooperate with relevant departments to organize rock climbing, mass mountaineering and other activities to promote their products during the activities. Sports Innovation and Entrepreneurship Plan 3

1. Table of Contents

The first part of the business plan is the table of contents. The arrangement of the catalog allows everyone to have a general understanding of the contents of the entire business plan from the very beginning. A good table of contents with a clear context is often refreshing, gives people a good first impression of the plan, and arouses people's desire to continue reading.

2. Company Profile

The company we plan to establish is Hunan Changsha Xinrong Garment Trading Co., Ltd., with a registered capital of 650,000, of which Wu Jiani will invest 150,000, and the remaining five people Each contributed 100,000 yuan, and the investment ratio was 3:2:2:2:2:2. A limited liability company that operates Converse brand clothing trade through physical stores and online stores. A company in which shareholders of a company bear liability for the company to the extent of their subscribed capital contributions, and the company bears liability for the company's debts with all of its assets. The company has 6 shareholders, no board of directors, one executive director and 2 supervisors. The legal person of the company is Hunan Changsha Xinrong Garment Trading Co., Ltd., and Wu Jiani is the legal representative of the company. The company is located next to Hunan Agricultural University in Furong District, Changsha City, Hunan Province, and its legal form is a limited liability company. The company's organizational structure consists of the shareholders' meeting, executive directors, supervisors, managers, physical store managers, online store managers, financial department, and purchasing department. The personnel organization includes all shareholders, executive director Wu Jiani, supervisors Xie Lianqiao and Jiang Jiang, general manager Xu Qianying, online store manager Jiang Jiang, physical store manager Yang Ru, financial director Li Gang, one physical store financial accountant, and online store financial accountant. 1, 3 physical store employees, 2 online store employees, 1 purchasing department manager (recruitment), and 1 purchasing staff. Since the company is in its early stages of business, the salary package is at the average level in Changsha, but the company provides five insurances and one fund for all employees.

The staff salaries are 2,500 for Wu Jiani, 2,400 for Xu Qianying, 2,300 for Xie Lianqiao, Jiang Jiang, Li Gang, and Yang Ru, 2,300 for the purchasing department manager, and 2,000 for the other employees.

3. Reasonable and clear job responsibilities.

Reasonable and clear job responsibilities can enable company employees to perform their duties and all the company's work to be carried out in an orderly manner. Therefore, reasonable and clear job responsibilities are an important prerequisite for the reasonable operation of a company.

4. Environmental Analysis

Through 4C analysis, namely Customer, Convenience, Communication, Cost and SWOT analysis, potential strengths (strengths) ), W potential weaknesses (weaknesses), O potential opportunities (opportunities), and T potential threats (threats) can enable enterprises to understand the needs of customers in the market, their own costs, advantages, disadvantages, etc. before entering the market, so that Only when enterprises officially enter the market can they respond quickly.

5. Market Assessment

Conducting market assessment from the perspective of customer groups and competitors, and understanding the market demand and market planning can enable us to make a correct and perfect market Marketing plan.

6. Formulate a marketing plan

A correct and perfect marketing plan can enable our company to quickly open up the market.

7. Forecasting sales

Forecasting sales can give us a general understanding of future corporate sales so that we can make correct business decisions.

8. Forecasting start-up capital needs

From the investment (fixed assets) forecast and liquidity forecast, we have a general understanding of the start-up capital needs in the early stages of enterprise establishment

9. Develop a profit plan

From setting sales prices to forecasting sales revenue to formulating sales and cost plans, the formulation of profit plans allows us to grasp the actual operation of the company and know whether the company is making a profit.

10. Develop a cash flow plan

The cash flow plan shows how much cash is expected to flow in and out of the company each month. Forecast cash flow planning will help our business maintain sufficient momentum so that our business will not be threatened with cash shortage at any time.

11. Funding sources

1.6 shareholders have paid their capital contribution in full.

2. Apply for corporate loans: Since the company is in the early stages of establishment, it is not suitable to borrow money and the company has sufficient start-up funds, so it is decided not to borrow money.

12. Enterprise Development Plan

We adhere to the cultural characteristics of health care, humanistic care, leisure and fashion, and the characteristics of clothing and accessories products with leisure, fashion and health functions. We strive to develop this enterprise into a casual fashion clothing company with a self-sufficient brand that integrates R&D, innovation and sales, and strive to promote and lead the fashion trend of clothing and accessories. Sports Innovation and Entrepreneurship Plan 4

1. Summary of the plan:

Our goal is to open a sports leisure club. Today's fitness and leisure is no longer about pursuing fashion, but more importantly, obtaining health and pleasure of body and mind. It has gradually become a part of people's lives and a necessity. Fitness exercise has been accepted by more and more people, and in our country At present, the number and quality of fitness clubs lag far behind Western countries such as Europe and the United States. According to statistics, on average, more than 1 million people in our country own a fitness club. However, with the rapid development of our country's economy, people's living standards continue to improve, and everyone's health awareness It has become stronger and stronger, and people are spending more and more money and time on fitness. Fitness is even more accepted by many young and middle-aged people. China's fitness industry has received unprecedented development opportunities and room for development. In addition to providing high-quality fitness services, the sports and leisure clubs we want to open will also provide sports and leisure catering, develop independent brands of sporting goods, and more way of operating. So compared to traditional fitness clubs, our development projects have more development potential.

2. Company Overview

A. The company's purpose: always committed to the operation and development of the sports industry, and constantly expanding the sports market business field to achieve diversified operations in the sports industry.

B. Company name: Tomorrow Sports and Leisure Club

C. Company business philosophy

Based on the service belief of professionalism, high-end and wholehearted service, The club focuses on capital operation, takes resource strategy and brand strategy as two basic points, and aims to provide the public with first-class sports products and health services. By drawing on mature foreign experience, the club relies on its rich sports resources and expertise. With the technical strength, we will continue to develop ourselves and serve the people, use the best technology, the most professional management and the most considerate services to repay the society, promote the development of universal fitness activities for the people, promote the development and progress of China's sports industry, and achieve the goal of We strive for specialized and intensive development in multiple fields.

D. Company business strategy

At the beginning of its establishment, it established a good and solid cooperative relationship with a strong and distinctive sports academy. On the one hand, it selected and reserved good professional coaches and coaches for the club. Sports technicians make the most basic but important preparation for the development of the club. On the other hand, they can also increase the club's visibility and win the attention of consumers through the good reputation of the sports academy. And this kind of cooperation can also enable the club to maintain its own characteristics among many fitness centers.

The initial club was not very strong and had not yet developed its own characteristics. Therefore, it mainly provided common fitness activities, such as running, gymnastics, weightlifting, various calisthenics, aerobics, etc. Physical gymnastics and various self-resistance movements. You can also use a variety of simpler sports equipment for various exercises, such as dumbbells, barbells, kettlebells and other weightlifting equipment, horizontal bars, parallel bars, ropes, poles and other gymnastic equipment, as well as spring tensioners, pulley tensioners, elastic bands and Various special comprehensive strength training racks and other strength training equipment are used for exercise. It is mainly to attract the consumption of the general public, and is responsible for opening up the market and gaining everyone's recognition. In the further development, the club will introduce more professional and efficient sports equipment, such as power bicycles, step machines, treadmills, rowing machines and other training equipment. At the same time, it is necessary to more comprehensively introduce and develop some high-level sports and leisure projects, such as adventure expansion leisure activities: mountaineering, camping, rock climbing, bungee jumping, orienteering, rafting, river tracing, hiking, driving, etc., with rich content and forms. Unique, especially popular among teenagers,

At the same time, you can try to run new projects on the basis of providing sports services, such as nutritional meal recommendations, food matching guidance and other services.

Meet the club’s need to attract more high-level, high-spending participants and improve self-development standards during development. Once again, after forming better operating strength and influence, the club will make further attempts to develop the sports market. We will strive to develop our own sports brands, such as various self-designed sports equipment, professional sports Fitness consulting and advisory services, etc., further expand the club's business scope, expand the club's influence, and provide more space and possibilities for the club's development.

E. Relative value appreciation

The club implements membership management. At the beginning of the operation, in order to attract and form a stable customer base, it should mainly promote the payment consumption method. Members will be gradually developed during the development. They can choose from some consumers who are stable and enthusiastic to participate and have significant sports training effects, or they can apply for payment from later participating consumers. Membership cannot be transferred and unfortunately they can enjoy a series of benefits of the club. Special services and offers. Membership means more benefits and more thoughtful and unique services.

F. Company investment

The development of the club was initially focused on fitness activities, so it required some basic fitness tools and a small number of sports coaches.

In the subsequent further development, in order to reach the scale and level of a medium-sized sports center, we need more professional sports equipment and more sophisticated sports technicians and instructors from different professions to join. . At the same time, the club also needs new capital investment to strengthen management, maintain various equipment, and update the interior and exterior decoration of the venue.

In the mature stage of development, the club will make various attempts and explorations for its own development, such as developing production equipment, and working hard to improve production and research capabilities to meet increasing customer needs. Increase sales of our company's products/services through large-scale promotional campaigns. Recruit new employees to support sustainable growth under new marketing initiatives. Improve research and development capabilities, create new products that lead the trend, and improve competitiveness.

3. Products and Services

Sports is a life process for people in modern society to improve themselves, pursue improving the quality of life, and enjoy the fun of sports activities. The purpose is to better to engage in labor, work, study and creative activities. In modern society, people participate in sports and leisure activities with rich and colorful contents and many projects. Sports Innovation and Entrepreneurship Plan 5

The location of the gym must bring convenience to the masses. The location must have a spacious place to park vehicles, and it is more suitable for busy traffic; the club operation has obvious regional characteristics, and the surrounding areas The 3-6km range is its main customer service area. The location of the club can be roughly divided into commercial areas, office areas, and residential areas. It should be determined after analyzing the surrounding flow of people and income.

Matters concerning the venue lease:

1. Venue lease fees: rent, deposit, property management fees, shared fees, water and electricity fees and other expenses must be accounted for;

2. The length of the venue lease

3. The annual increasing fee for the venue lease

4. The payment method for the venue lease

Gym venue and facilities:

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1. Area: Depends on actual needs

Usually the area below 800㎡ is considered a small club, the area between 800-1500㎡ is considered a medium-sized club, and the area above 1500㎡ is considered a large club.

2. Space requirements: spacious, bright, and airy

The height of the gym and the distance between the columns are the key to whether the fitness club can attract fitness users. Fitness clubs are mainly open and large spaces, and a floor height of more than 3 meters can ensure a good visual sense and training space. The size of the column spacing affects the utilization effect of the aerobics hall. Generally, 8m spacing is more common.

3. Facilities and Equipment

According to the actual situation, the main considerations are: the walking route of the exercisers, the characteristics of each functional area and other factors, or safety considerations (fire escapes, etc. ). With the cooperation of professional designers, it is an indispensable process to understand the relevant parameters to determine whether the property conditions are suitable for opening a club.

1. Club graphic layout design

The club’s graphic layout and the area ratio of each area are the key to the club’s design and even its future successful operation. It is roughly divided by area:

⑴ Front desk (service desk): cashier/delivery/consultation

⑵ Leisure/rest area: reading, playing chess, equipped with water bar and merchandise area .

　⑶Changing area, shower area, bathroom: men's and women's locker room/shower room/toilet (steam room?)

　⑷Equipment area is divided into: aerobic training area, free weights Area, fixed equipment area, etc.

⑸ Bodybuilding aerobics hall: Set up a aerobics hall according to the overall area and teaching strength of the club.

⑹ Yoga room: normal temperature yoga, high temperature yoga (can (Building a dance studio)

⑺Spinning room

2. Club equipment and decoration style design

Supporting equipment:

⑴Changing clothes Area equipment: equipped with lockable lockers (lockers), shoe racks and benches, etc.

⑵ Shower room equipment: cold and hot shower steam, (a steam room can be designed if conditions permit)

⑶ Aerobic training equipment: spinning bicycles, treadmills, elliptical machines, etc.

⑷Weight training equipment: Equipment for training muscle groups in a specific part of the body.

⑸ Free training equipment: bench press rack, barbell, dumbbell, etc.

⑹Aerobics equipment: There should be independent speakers, mats, dumbbells, pedals, fitness balls, etc.

⑺ Rest area: water bar corresponding equipment, product display cabinets, computers, TVs, telephones, stereos and other equipment.

⑻Staff clothing, medical first aid supplies, membership gifts, promotional materials, etc.

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