How did Jobs persuade Cook to join Apple?

China search news 1998, Tim Cook joined Apple as vice president. Prior to this, he worked in IBM for 12 years, and just transferred to Compaq) 6 for 6 months before joining Apple. Apple is in the early stage of reform and transformation, and its prospects are unknown. What made Cook finally decide to leave Compaq and join Apple? On April 9th, the website of American Consumer News and Business Channel, an American financial media, published an article entitled "1998, Jobs needed to persuade Tim Cook to join Apple, and he did so", which was introduced and compiled as follows:

Today, Tim Cook is not only one of the most important people in Silicon Valley, but also the CEO of the most valuable company in the world (Apple's market value exceeds $870 billion). But 20 years ago, Steve Jobs tried to persuade him to join Apple.

1At the beginning of 998, Jobs returned to Apple just over a year ago. Before he came back, the company was in a dilemma, and the reform and transformation was still in its infancy. The iconic iMac was launched later that year, a few years before the development of the iPod. So going to Apple is not a simple decision.

Apple's recruiters targeted Cook, then vice president of Compaq, the world's largest personal computer seller, but Cook turned them down several times. But then Cook thought, "I'm going out for a meeting. My industry was started by Steve, and I really want to meet him. "

When they met, Cook recalled, "I just wanted to meet him, but suddenly he started talking about his strategy and vision." Cook was impressed by this.

"I always think it's not a good thing to follow the crowd? What he did was completely different, "Cook said. For example, during the meeting, Jobs described Cook's device as "later called iMac". Cook was deeply attracted.

"The way he talks, the atmosphere in the meeting room, it's just him and me. I've thought about the problems facing Apple, and I think I can make a contribution here. Working with him is a lifelong honor, "Cook said. "Suddenly, I made up my mind. I want to go to Apple? "

But people around Cook are not optimistic about this.

Cook mentioned in a speech on 20 10: "Anyone who rationally thinks about costs and benefits thinks that it is better to stay in Compaq, and those who know me best also advise me to stay. I consulted a CEO and he told me that it was foolish to leave Compaq for Apple. "

However, Cook finally accepted the invitation of Jobs to join Apple as the senior vice president of global operations. Cook said that accepting the job "is not rational. But my intuition told me to do so, and I listened to my intuition. "

Now it seems that Cook obviously didn't make the wrong decision. In 2007, he became the chief operating officer of Apple, and succeeded Steve Jobs as CEO in 20 1 1 year. Apple's current market value is more than 2.5 times that of 20 1 1. (Compile: Xu) (Source: China Search)