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What is the corporate culture of the supermarket?
Model, for reference only: name of corporate culture supermarket 1. 1: The purpose of the enterprise is to serve the society, benefit the people, build a business circle and develop the enterprise. 1.2: Business philosophy: Honesty and trustworthiness, unity and cooperation, making friends and achieving common prosperity. 1.3: People-oriented management, mutual assistance and unity. Subordinate sisters. 1.4: Community square in front of citizens' houses, one-stop shopping center. 2. Investment invitation and lease 2. 1: attract investment to gather popularity and build a business circle. Our aim is to provide a development platform for everyone. Our business circle not only operates a complete scope, but also gives residents the function of a community. As far as this enterprise is concerned, its own community public relations cannot meet the above requirements. The only way is to build this fully functional community square with the help of external forces and professional institutions. 2.2. The significance of attracting investment is the key to the success of this case. This case is located in Dongzhu Town, a non-crossroads crowd gathering place, where there is a provincial road in front but no one is driving, but it exceeds the standard, followed by residential areas, but the occupancy rate is not high and the lack of popularity is our biggest difficulty. Bank branches, China Mobile, China Unicom, China Telecom, catering and leisure, gold and silver jewelry, optical shops, trinkets, shoe stores, luggage and leather goods, cosmetics counters, clothing, watch shops, pharmacies, etc. 2.4. Investment invitation method 2.4. 1: The mass media use public relations strategy to communicate effectively with the mass media such as TV stations, radio stations, newspapers and magazines, and strive to make the mass media pay attention to the operation of this case and publicize it in the form of news reports, which not only achieves the effect of preheating the market. At the same time, the recruitment advertisements will be published in the mass media with a wide audience. 2.4.2: Interpersonal communication will widely spread all kinds of information about investment promotion and recruitment in this case to the society through existing interpersonal networks (such as suppliers, relatives and friends, etc.). ), this can also achieve the effect of preheating and attract attention. After the brand used in outdoor advertising is determined, the store logo will be made, and in this case, a big advertisement will be made outdoors. Population density, geographical environment, brand effect, investment background, prospect planning, investment target 2.4.4.2: Recruitment of professional printing companies, exquisite color printing and illustrations 2.4.4.3: Distribution target: store operators in Dongzhu town, Guangfu, existing supplier system, door-to-door negotiators, community functional business operators and brand stores 2.4. Distribution personnel distribute to the existing supplier network through brother stores; Issued by the investment supervisor; The market regulator distributes goods to the store at the same time as the market is regulated. 2.5. The new idea of inviting investment to explain this case in detail is to pay attention to the introduction of functional shops in the community, and at the same time pay attention to the sequencing of products. 2.5. 1: Bank branches 2.5. 1. 1: The introduction of stable tourism banks has greatly facilitated residents and enterprises. Can play a role in stabilizing customers. 2.5. 1.2: It is conducive to promoting sales. This case can be combined with banks to promote consumption with bank cards. 2.5. 1.3: convenient settlement. In this case, POS machines connected with banks can be used for settlement service, which is fashionable and convenient. 2.5. 1.4; Increase group buying. All affiliated enterprises with bank accounts can become potential group buying customers in this case. 2.5.2: Young children in the flower season are the center of every family, the generation with the least money and the most daring to spend money. With the penetration of foreign brands such as KFC, McDonald's and Pizza Hut, similar fast food has become a place where young children and fashionistas flock. This case is located in the countryside, far from the urban area, and it is not realistic to introduce foreign brands, so people who introduce similar stores (if interesting) and choose pharmacies will get sick if they eat whole grains. If they are ill, they must take medicine. It would be better if you could introduce a pharmacy that can use medical insurance cards. Communication services such as mobile phone, PHS, fixed line and broadband have become a part of people's daily work and life, and mobile, China Unicom and telecommunications are indispensable components of community accessories. (Self-operated) 2.6: Cooperation Mode 2.6.1; Self-supporting and self-selling: 2.6.2: Lease business premises+deduction points (such as bakeries and cosmetics counters) 2.6.3 If finance technology personnel are qualified in this case and it is difficult to attract investment, they can choose; Lease business 2.7; Contract text (omitted) 2.8: Precautions 2.8. 1: The business license, tax registration certificate, hygiene license and health certificate of the licensed operator shall be kept by themselves 2.8.2; Taxes and fees shall be paid by the operators themselves or shared in this case, and invoices may be issued independently. Employee 2.8.3.1; Self-recruitment and professional training, and at the same time receive training in corporate culture and management concepts in this case. Under the dual management of this case and the owner, you can dress independently or 2.8.3.2; Employees shall take care of their own accommodation or pay by themselves if the conditions of this case permit, and employees' wages shall be paid by the owner or paid in advance by this case. 3. Organizational structure 3. 1: Organizational chart (see attached table) 3.2; Employee level 3.2.1; 3.2.2 Senior management personnel such as the chairman and general manager; Manager of middle management business department, manager of finance department, manager of food department and manager of ministry of materials and equipment 3.2.3: Five-star employees (temporary absence to encourage and promote four-star employees) 3.2.4: Four-star employees business assistant cashier loss prevention (electrician) 3.2.5: Two-three-star employees (temporary absence to encourage and promote one-star employees) 3.2.6. Skilled cashier, tally clerk and customer service clerk 3.2.7: Trainee refers to all employees except the above-mentioned personnel 3.3: Salary and Welfare Bureau formulates standards and submits them to the manager of finance department for implementation 3.4: Job description and job requirements 3.4.1; The largest share of the shares held by the chairman is the ex officio chairman or produced by the board of directors. 3.4.2; General Manager 3.4.2. 1: The position description is the highest administrative supervisor of this case, who is fully responsible for the operation of this case and can lead a working team of 100 people to complete various tasks entrusted by the chairman from planning, procurement, sales, finance, logistics and personnel management. Assist the chairman to complete the investment promotion work. 3.4.2.2: Job Requirements. At least three years management experience at middle level or above in this industry, with enthusiastic service consciousness, comprehensive management organization and coordination ability, keen market sense and planning background. 3.4.3: Business Manager 3.4.3.1; Job Description: Responsible for in-store commodity procurement, market regulation, commodity pricing, ensuring the smooth logistics chain in the store, assisting the general manager in implementing the promotion plan and assisting the chairman in attracting investment. Requirements: Under 35 years old, college degree or above, more than two years of purchasing experience in this industry, no bad business, optimistic personality, strong sense of responsibility, sociable, friendly and rich negotiation experience. 3.4.4: Manager of Finance Department 3.4.4.1; Job Description The financial supervisor of this case is responsible for financial security to the board of directors. Establish relevant account books and log in, analyze data, provide various financial statements to the general manager, coordinate the payment of taxes and fees, review the price system formulated by the business manager and provide positive suggestions from the financial point of view. Be fully responsible for the daily management of business households, assist the chairman in attracting investment and make daily market adjustment. Requirements: Under 40 years old, with technical secondary school education in finance, accounting certificate, more than two years accounting experience in circulation field, strong sense of responsibility, and certain organizational and management skills. 3.4.5: Manager of Food Department (Supplies Department) 3.4.5. 1: Job Description: Fully responsible for the daily work of the food (supplies) area in the store, able to lead the work of 20 people. Complete shop layout, commodity display, POP production, commodity pricing, cleaning, loss prevention, receiving goods, warehouse management and other related work. Appointed by the general manager. According to the market adjustment, provide purchasing and price suggestions to the purchasing manager. 3.4.5.2: The post requirement is under 35 years old, with a high school education or above, with more than two years of relevant working experience in this industry and a deep understanding of commodity display. Strong organization and coordination ability. Experience in fresh (household appliances) operation is preferred. 3.4.6: Business Assistant 3.4.6. 1: Job Description: Fully responsible for the internal affairs of the business department (including computer operation and maintenance) and office clerks, assisting the manager. Requirements: Female, under 30 years old, with technical secondary school degree or above in computer major, dignified appearance, standard Mandarin, good communication and affinity, and relevant work experience is preferred. Cashier (cashier supervisor) 3.4.7. 1: Job description: in charge of cashier group and customer service center, responsible for cash receipt and payment in this case, and 3.4.7.2 made bills according to financial regulations; Requirements: Female, under 30 years old, with technical secondary school degree or above in accounting or computer related major, with strong counterfeit currency identification ability, proficient in computer application, standard Mandarin, and certain organization and coordination ability. 3.4.8: Loss Prevention Commissioner (electrician) 3.4.8.6438+0; Job description: Lead the security guards to carry out loss prevention work from the aspects of employees, customers and logistics, and be fully responsible for the coordination of parking in the square, to ensure the normal operation and maintenance of power facilities and related appliances, and to deal with all kinds of emergencies. Requirements: Male, under 40 years old, good physical fitness, high ideological and moral character, good local relations, proficient in power facilities and electrical appliances, veterans and clerks are preferred. 3.4.9: Other employees have 6 cashier groups, 2 customer service centers, 2 security guards and 20 tally clerks (excluding promoters). 3.5: Personnel recruitment. Internal transfer of the backbone from the existing brother stores can play a guiding, training and supervision role for the new recruits in this case, especially in the early stage of the operation of this case, which is helpful to carry out decoration projects, market research, investment recruitment and other work. 3.5.2: Open Recruitment 3.5.2. 1: Only when the recruitment is successful can the recruitment information be released or special job fairs be attended. This channel is an effective way to recruit four-star employees. 3.5.2.2: The mass media can also publicize the case and warm up the market by releasing recruitment information through TV programs with high ratings and newspapers with large circulation.
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