Analysis of competing products

Weibo has 960,000 fans and Tmall has 2.06 million fans. In 20 15, the sales of Double Twelve Tmall was only140,000, and reached 22.28 million in 20 18, up 500% year-on-year.

150-500 people, more than 50 stores nationwide.

The registered capital is 5.5 million yuan, and the B round of financing was completed in 15 years. The eye-catching investigation shows that the financing is tens of millions.

The average salary of Fauvism is around 5,000 yuan, the store rent is generally around 40,000 yuan/month, and the cost of flower materials in the flower shop industry is also big. Fauvism mainly imports flowers at least four times a month. According to the size of the store, it is estimated that the cost of each flower is 2000-3000 yuan, which is about 12000 yuan a month. Apart from these major costs, others account for about 30%, so the estimated monthly combustion scale is 5000300+4000050+12000 * 50/30% =130,000.

According to the evaluation of Tmall stores, the favorable rate is about over 90%, and the quality and face value are rarely spit out. Mainly based on price

Mainly rely on big data and story marketing.

According to different stories, making a flower gift is called customization;

Rely on stories to do viral marketing on Weibo and get a lot of traffic for free;

Relying on big data information technology, accurately locate customer groups.

Fauvism is no longer a simple flower shop, but a buyer's shop. Now it has also expanded the cosmetics store of the same name and gradually evolved into a lifestyle comprehensive brand.

Fauvism is not only limited to floral art, but also diversified in business, which is the general trend. However, too many complex business lines are also prone to failure. In addition, major Internet giants are paying more and more attention to offline experience stores, and various other types of stores have actually become potential competitors of Fauvism.