Profit model of e-commerce industry

The profit model of B2B model

B2B should be the best e-commerce business model in China at present. The B2B model mainly aggregates a large number of enterprises and businesses through the Internet platform, forming a big information ocean of buying and selling. Buyers and sellers choose the transaction object on the platform and complete the transaction through online electronic payment. Inter-enterprise e-commerce is the most worthy of attention and discussion among the three modes of e-commerce, because it has the most development potential. At present, there are two types of this model in China. One is that large enterprises build their own B2B e-commerce websites to carry out e-commerce. Enterprises reduce costs and increase sales through e-commerce, such as online procurement and online distribution launched by Haier and Lenovo. The other is a third-party e-commerce platform. There are more than 30 million small and medium-sized enterprises in China. Due to the limitations of small and medium-sized enterprises, only more than 2 million have websites. There are two kinds of third-party e-commerce platforms: integrated platforms. Refers to e-commerce websites that can serve many industries and fields, such as Alibaba, Netsun business treasure, HC, global sources and China suppliers. Industry vertical platform. Specify an e-commerce website located in a specific professional field. Such as China Chemical Network, China Medicine Network, China Clothing Network, China Textile Network, Electromechanical Home, etc.

Main profit-making methods: advertising, search, trading, value-added services, offline services and business cooperation.

3.2 B2C profit model

B2C mode is the earliest e-commerce mode in China, which is marked by the official operation of 8848 online mall. B2C means that enterprises provide consumers with a new shopping environment through the Internet-online stores, and consumers shop and pay online through the Internet. Because this model saves time and space for customers and enterprises, it greatly improves the transaction efficiency, especially for busy office workers, this model can save valuable time. At first, the characteristics of goods sold online were also very obvious, limited to some special goods, such as books, audio-visual products, digital products, flowers, toys and so on. These goods have low requirements for the buyer's sensory experience such as vision, hearing, touch and smell. But today, clothing, audio equipment, perfume, computers, mobile phones and other commodities have also begun to be sold online. At present, the payment method of B2C e-commerce is mainly the combination of cash on delivery and online payment, and most enterprises choose logistics outsourcing to save operating costs.

Main profit models: selling products in this industry, selling derivative products, product leasing, auction, sales platform, joining, membership, Internet service, information release, advertising for enterprises, and consulting services for manufacturers in this industry.

3.3 C2C profit model

The appearance of C2C mode is marked by the establishment of Yi Bei in 1998. At present, C2C model is mainly adopted by Yi Bei, Taobao, Paipai and other companies. C2C e-commerce mode is a person-to-person online transaction behavior. At present, the operating mode adopted by C2C e-commerce enterprises is to build an auction platform for buyers and sellers, and charge transaction fees in proportion, or to provide a platform for individuals to open stores on it and charge fees according to members. The three basic elements of retail e-commerce are information flow, logistics and capital flow. C2C has been basically solved. At present, the real difficulty lies in trading credit and risk control. The Internet has broken through the geographical restrictions and turned the world into a huge "stall". The virtual nature of the Internet determines that the transaction risk of C2C is more difficult to control. At this time, the provider of the trading market must be in a dominant position, and a reasonable trading mechanism must be established to facilitate online trading. The rapid development of Yi Bei in the United States is inseparable from the perfect credit system of American society, except PayPal. In C2C transactions in the United States, PayPal plays the role of both acquiring institution and bank. This dual role enables PayPal to collect a lot of money from buyers and sellers, and control the transactions and credit status of buyers and sellers. This year, China's e-commerce websites launched payment tools such as Alipay and Anfutong, as well as compensation systems, which greatly improved this crisis of purchasing trust. However, it will take a long time for C2C market to completely break through these constraints.