How to distinguish the grades of automobile brands?

How to distinguish the grades of automobile brands?

This ranking has a left-to-right order and only contains well-known brands. There are detailed descriptions at the bottom, so you can have a sneak peek: S 1: Bugatti, pagani, Koenigsegg S2: Rolls-Royce, Ferrari, Lamborghini, McLaren, Bentley, Aston Martin A 1: Porsche, Mercedes-Benz, Maserati, BMW and Audi A2: Land Rover. Alfa Romeo, British finidi A3: Acura, MINI, DSB 1: Volkswagen, Ford, JEEP, Toyota, Honda, Nissan B2: Subaru, Skoda, Buick, Mazda, Chevrolet B3: Citroen, Peugeot, Hyundai, Kia, smartB4: Mitsubishi, Suzuki, Fiat C/KLOC-. The so-called S-class refers to those products that ordinary people may not have the strength to consume. S 1: Bugatti, pagani, Koenigsegg S2: Rolls-Royce, Ferrari, Lamborghini, McLaren, Bentley, Aston Martin S 1 and many others, such as Icona of Shanghai Auto Show, Shelby of Bugatti Heizi in the United States, etc., but either the output is too low, or the scope is too small and the popularity is not high, so they are not included in the table.

S2 is uncontroversial. Bentley may drift a little, but it is definitely below Ferrari, so it is better to keep the overtaking order of the three Xiaoqiang. A file: A file is a luxury brand that can be seen everywhere in first-and second-tier cities, among which the product span is very large. There are some models in the world whose products are not inferior to S-files, and there are also fake luxury cars with dining car labels. Anyway, they are always inseparable from "luxury". A 1: Porsche, Mercedes-Benz, Maserati, BMW, Audi A2: Land Rover, Lexus, Tesla, Jaguar, Lotus, Cadillac, Volvo, Alfa Romeo, Britain, finidi A3: Acura, MINI, DSBBA occupied A 1, unexpectedly, they went down to the A-class automobile market to AMG and DSBBA. The former is still based on performance, while the latter has gone too far in GT sports cars and started to make high-end cars in recent years. However, the president can do nothing but S AMG, and the sports car can't pass the real Ferrari. Even MC and R8 are one level worse, the quality is worrying, and the interior is pseudo-luxurious. There is nothing wrong with listing them after Mercedes-Benz. A2, led by Land Rover, follows the footsteps of A 1, each with its own distinctive features, and can share a piece of the luxury market. Land Rover: Off-road+Luxury Lexus: Hybrid+Quality Tesla: Electric+Musk (X) Jaguar: Sports+Luxury Lotus: Lightweight+Sports Car Cadillac: Big Volvo: Safe Alfa Romeo: Believe finidi: Welcome to add Big Brother Land Rover hanging in China. I don't know why, but it's A2 level. Lexus, which has the most complete product line, ranks second, and the rest are basically global price rankings. A3 has nothing to say, DS has been successfully selected for maintenance expenses. -B file: B file has entered the category of household level, mainly a joint venture brand, which is the representative of doing more with less money. Compared with the flashy A file, people who can live prefer the B file mode. B 1: Volkswagen, Ford, Jeep, Toyota, Honda, Nissan B2: Subaru, Skoda, Buick, Mazda, Chevrolet.

B3: Citroen, Peugeot, Hyundai, Kia, smartB4: Mitsubishi, Suzuki, Fiat Class B is quite bad, and B 1 is relatively good, but for brands that don't have a deep foundation or a good selling point at present, each classic model is enough to reshape the brand image. Needless to say, Volkswagen is one of the three old brands of Ford and Toyota. Its global sales are self-evident, with strong quality and strong products. JEEP, known as the civilian Land Rover, has also gained some reputation among young people by virtue of off-road, and it is rare to erect distinctive brand features in B-class cars. Honda Nissan has its own characteristics. The former has excellent power and the hybrid is also in the leading position in the industry. Needless to say, the myth of red head; The latter has GTR, and Toure is in the city, and the products are also very complete. B2 Subaru is one of the most responsive models in the American market, and its lateral opposition takes into account both maneuverability and fuel economy. If it pays a little attention to the China market, it will have the momentum to impact B 1. The other four have their own characteristics. Skoda is a fake Volkswagen, Mazda controls first-class, Chevrolet not only has bumblebee, but also Corvette. However, it is also a typical representative of China market. I don't know whether it's to make way for big brother Buick or for immediate benefit. Chevrolet produced Sail, a meager A0-class car, and sold Sail in incredible quantities at the price of AMT gearbox and almost domestic cars, making Chevrolet and Sail almost equal, and there are no more high-end words. B3 Needless to say, both the legal system and the Korean system are true. He is my brother. Smart has its own characteristics, but it can't change the identity of its low-end models.

B4 has become a stranger in China, and will be or has been replaced by domestic models. Block C: Block C is a domestic car that has just started. We are still at the exploratory stage in technology. Although the brand value has not been established, it has gradually become a climate in market sales. C 1: Geely, BYD, Roewe, Chery C2: Baojun, Great Wall Harvard C3: Geely and the rest are my favorite domestic brands. They have acquired Volvo and Proton successively, and they are very ambitious. They want to be luxurious, want to learn safety technology, and want to be lightweight, which is very worth looking forward to. Needless to say, BYD's electric car, Roewe also found its own way to build a car, got rid of the background of domestic cars "poor and white" and set foot in the concept of the Internet. Baojun and Haval are outstanding representatives in terms of travel volume. Wuling Hong Guang, 560,730,365,438+00 all exploded, and Harvard H6 was invincible, winning exposure among many domestic brands.

What are the soul models of various automobile brands? Why?

Some models are soul-moving models because the characteristics represented by this car are the characteristics of this brand. Everyone says that BMW will think of manipulation, so Series 3 is his soul, Mercedes-Benz is luxurious, so S is his soul, jeep is off-road, so the best off-road shepherd is the soul, Land Rover is luxurious off-road, so the corresponding Range Rover Porsche is a sports car brand, so 9 1 1 is the soul of the public. Some people say it's a beetle, but the public's idea is to let everyone drive, so I think golf is more suitable.

What car brands have given you a shadow and made you choose not to forgive?

In the spring of 20 10, BYD recruited in Chengdu. As a sophomore, he went to the job fair. The first sentence is like this-please ask the sophomore to leave, but we didn't ask. Other companies have to screen resumes privately, so let's save face. It is only because you are fierce that the hammer buys your product. There are so many comments, update it. Hammer is a dialect mantra, not swearing. ) This was seven or eight years ago. I was discriminated against when I was looking for a job, which was nothing. But words like BYD HR really dare not compliment. Just as you refuse to pursue your lover, don't you say, "You are too short to deserve it. You are too ugly to fit. Your income is too low to be suitable. " Besides, so many students in the two schools are potential customers of BYD. It's just that BYD HR wants to save himself some time, and I don't recommend people around me to buy BYD's car. That's all. Anyone who has worked outside knows the weight of the word "people are hard to tear down"

What is the relationship between world-famous automobile brands and their affiliated companies?

1. In Japanese, Infinity is now commonly called British finidi, and Acura is now called Acura. 2. After the subprime mortgage crisis, Land Rover and Jaguar were acquired by India's Tata Company (India's largest company, mainly engaged in communications), and now Land Rover and Jaguar are owned by Asan; As for Volvo, now all China knows it is Geely. Dyke Company in America was split in 2007. Dyke Company no longer exists. See Miao's answer in the comments for details. 4. Saab was acquired by Spyker in its early years. Later, it talked to China people and wanted to sell it. The Swedish government seems to disagree, but it didn't succeed in the end. 5.MG was later bought by China people. Lotus was acquired by Malays in its early years. 6. Lamborghini is not directly controlled by Volkswagen, but owned by Audi in 1998, and Volkswagen is its brand holder.

What is a luxury brand car?

These days, Cadillac mid-term XTS model was officially launched, in a way that almost lost underwear. Why do you say that? This is not only because of the price of the new XTS ... The starting price of 299,900 yuan is 50,000 lower than before! However, it stands to reason that the price reduction of models should be a good thing. Why is Cadillac XTS's price reduction almost a loss of underwear? Because this is Cadillac, this is Cadillac for positioning medium and large cars! (In 20 13, Cadillac XTS was listed in China for the first time and positioned as a medium and large car. ) 20 13, domestic Cadillac XTS listed. At that time, GM positioned XTS as a medium-sized and large-sized car, which can be seen from its length of 5. 1 meter. Therefore, since Cadillac XTS went public, it has been making itself into Audi A6L, BMW 5 Series and Mercedes-Benz E-Class. However, due to the wheelbase of 2.8 meters, XTS's tough measures failed. 20 15 Up to now, Cadillac XTS has maintained a discount of about 90,000 yuan in the terminal market all the year round, while the main sales model is the minimum configuration of 349,900 yuan. In other words, the actual transaction price of this Cadillac XTS, which is positioned in Mercedes-Benz E-Class, Audi A6L and BMW 5 Series, is only over 250,000. What is the price level? Equivalent to the lowest price of B-class cars of Mercedes-Benz, BMW and Audi;

The same price as the B-class cars of Volkswagen, Toyota and Buick. I don't know how local tyrants who spent 600,000 yuan to buy Cadillac XTS 3.6L Platinum Edition (this model has been cancelled since 20 15) feel about the current price. This is another tragedy after Land Rover Aurora dropped from nearly 700,000 yuan at the time of listing to more than 300,000 yuan at home. Only this time Cadillac is worse than Land Rover. Because, although the price of Land Rover Aurora has dropped, it is still in the price range of luxury brand medium-sized SUV. It can only be said that Land Rover's initial pricing was too black-hearted, treating China people as fools, and now the terminal transaction price equivalent to Audi Q5 is a rational return. Cadillac XTS, as a medium and large-sized car with a wheelbase of 2.8 meters and a length of 5. 1 meter, was originally positioned to play BMW 5 Series and BMW 3 Series, and now the price has directly fallen to the price range of Buick LaCrosse! From the brand to the model level, it has been reduced by one grade. Most importantly, the official sharp price cut when the new XTS was released seems that Cadillac completely gave up its resistance. For a luxury brand car, it is not afraid of low sales, and the biggest fear is that it cannot keep the price. Price is the key to luxury brands, especially cars like Cadillac XTS. Because in the current market environment, it is almost impossible for second-tier luxury brands to surpass BBA in sales volume (except SUV models, which have certain particularity in China). For example, we can look at the sales of second-tier luxury brands in China. Cadillac ranks first. According to this trend, the annual domestic sales of Cadillac brand should be around 654.38+0.5 million. And this achievement, if placed in Audi, is only the sales level of A6L. (The annual sales volume of Audi A6L 2065 438+06 is135,000) One model of others can almost kill the sales volume of your entire brand, so pay attention to the price rather than the sales volume of second-tier luxury brands. This is the simplest truth: how can you say that you are extravagant when you sell it so cheaply? These days, there are really not a few cars that claim to be luxury brands. For example, WEY, DS, Lectra and Baowo, luxury brands from Germany, all claim to be luxury brands with high pedigree, but they have been stuck in the stage of "boasting that they are luxury brands". The reason for this phenomenon is that the product strength of their models can not support the price to the height that a real luxury brand should have. The price affects the car in all aspects. In Monday's tweet, we talked about the impact of car prices on safety. The consideration of security is based on real data, which is relatively cold. Today we will talk about a relatively empty topic, the influence of car price on brand value and the influence of brand value on force. Mercedes-Benz, BMW and Audi are three troikas that luxury brands cannot avoid. What's the performance of these troikas? Let's take the Beijing market as an example. The small team called Car Beast consulted the 4S stores of these three brands in the Beijing market, and the discount of Audi A4L model was about 7.8 fold, exceeding 80,000 yuan. The BMW 3 Series can reach a minimum of 7.6 fold, close to 65,438+10,000;

Mercedes benz c has the strongest price, with a discount of 20,000-30,000 yuan. That is to say, with the same minimum matching, the transaction price of Mercedes-Benz C200 sports model is around 290,000, BMW 3 Series 320i is around 255,000, and Audi A4LPlus 40 TFSI is around 250,000. Mercedes benz c price is higher than competitors. In terms of sales volume, Audi A4L and BMW 3 Series are not cheap because of the low price, but the higher-priced mercedes benz c class. This year's cumulative sales volume is still ahead of competitors. The same phenomenon will be more obvious in the D-class car market with higher level and more emphasis on brand. This time, let's look at the American market instead of the China market. In the US market, the starting price of Mercedes-Benz S-Class is 92,900 US dollars, while the starting price of Audi A8L and BMW 7 Series is about 75,000 US dollars, which is nearly 20% lower than that of Mercedes-Benz S-Class. However, the sales volume of Mercedes-Benz S-Class 20 16 in the United States is more than twice that of Audi A8L and BMW 7 Series combined. The above is the value of the brand-a good product can support a strong brand; Strong brands can support higher prices. Because the so-called luxury brand must have a brand premium! And this so-called brand premium brings consumers the most intuitive feeling, which is compulsory promotion. Not long ago, because of an offline activity, called beast went to an Audi 4S shop in Shanghai. At the moment he entered the 4S store, the beast was shocked ... What's so special about this? The first-line luxury brand 4S store should be comfortable, bright and high-pressure, which is simply entering the hypermarket ... As a luxury brand 4S store, what should it be like to be clean, neat, refreshing and high-pressure? Therefore, a real luxury brand should be firm enough in price! At this time, many students have to say that a few years ago, Mercedes-Benz S-Class also dived to more than 600,000, and Mercedes-Benz E-Class also had a bare car price of 300,000. You know, when the domestic price of Mercedes-Benz plummeted, it was not a big problem with the product or brand, but a struggle within the enterprise. A few years before Beijing Benz was made in China, Mercedes-Benz had two dealer systems in China at the same time. One is the dealer system of Beijing Benz, and the other is the Mercedes-Benz China system based on Li Xingxing. Mercedes-Benz China entered China nearly 10 years earlier than Beijing Benz. At the earliest time, Mercedes-Benz China mainly sold imported Mercedes-Benz models, while Beijing Benz sold domestic Mercedes-Benz. This balance relationship has been completely broken with the domestic production of the fourth-generation Mercedes-Benz E-Class of W2 12! Because Mercedes-Benz China and Beijing Benz are selling E-Class cars at the same time, but one is imported and the other is made in China! As a result, Li Xingxing-based Mercedes-Benz China directly launched a price war within the Mercedes-Benz system, greatly reducing the price of imported E-class. In order to meet the challenge, the price of the domestic Beijing Benz E-Class has also started to drop sharply. With the intensification of this civil war, the models of price war are constantly expanding, which finally affects Mercedes-Benz S-Class. So around 20 13, more than 600,000 Mercedes-Benz S-Class appeared in China, which is due to the price war between Mercedes-Benz China and Beijing Benz. This kind of price war eventually led to a big reduction or even a loss in the profit of new car sales in 4S stores, and only the money could be earned back from after-sales. This has caused the extremely high after-sales service price of Mercedes-Benz in previous years. The brand Mercedes-Benz has lost a lot in China. In China, many people's impression that Mercedes-Benz is expensive after sale comes from the price war between Mercedes-Benz China and Beijing Benz. However, compared with the price collapse caused by insufficient product strength and the final brand damage, this kind of infighting of Mercedes-Benz can be saved, and the method is very simple.

With the full support of Daimler Germany, Beijing Benz swept through Mercedes-Benz China in a simple and rude way, completely removed the Li Star system from Mercedes-Benz China, and then merged it into the old sales channel of Mercedes-Benz China. As a result, we have seen the scene of Mercedes-Benz today: the price of the whole vehicle is firm, the after-sales maintenance price has been reduced year after year, and the service quality has been steadily improved. However, if a luxury brand, without the intervention of other factors, produces its own models with poor strength and can't support the price, and finally falls to compete with Toyota, Volkswagen, BYD, Great Wall and Zotye, it can only be described as "miserable". Similar cars, in fact, there are Cadillac CT6. CT6 is Cadillac's current flagship model. When CT6 was first developed, GM gave almost all the awesome technology and resources to this car. At the time of release, the new car preheating and publicity of CT6 was almost perfect. In the research and development stage, some news and spy photos are revealed to the media from time to time. Before and after listing, the media were invited to carry out large-scale test drive at home and abroad. Follow up various technical analysis and new factory visits after listing, highlight the product strength of CT6, and create hot topics with creative thinking at the arrival of the new year. For example, the idea of this fish tank can be said that GM has made great efforts in promoting Cadillac CT6. However, this positioning BMW 7 Series kicks the BMW 5 Series model, and now the terminal discount is about 6.5438+10,000 yuan, and the price is already a little lower than that of the BMW 5 Series Beggar Edition ... Therefore, Cadillac, which can't hold the price, is getting farther and farther away from the real "luxury brand" ... but it doesn't mean that Cadillac XTS is not good, and it should be the most cost-effective in the price range of 250,000 yuan. First of all, when GM was developing this car, the standard BMW 5 Series, Mercedes-Benz E-Class and Audi A6L, although the final product strength was not so good, at least reached the same level, so XTS' driving sense, sound insulation, luxury sense and so on are still good. In addition, in the price of 250 thousand, where can I buy a medium-sized and large car with good configuration and a length of more than 5. 1 meter? This is simply a low-key weapon ............................................................................................................................................. ............................: If you buy a Cadillac XTS with a length of 5. 1 m and a super-high configuration at a price of 250,000 yuan, then you have to accept all kinds of problems of this car, such as poor workmanship ... For example, after driving the XTS for only one or two years, the suspension collapses ... For example, the touch screen of the central control system fails after picking up the car for half a year ... For example, many XTS owners' water tanks burst inexplicably. ...

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