Brand building of Shaanxi Express Automobile Transmission Group Co., Ltd.

Shaanxi Fast Automobile Transmission Group Co., Ltd. is the largest heavy-duty automobile transmission manufacturer and gear export base in China. Its predecessor, Shaanxi Automobile Gear General Factory, was founded in 1968. It is the first professional manufacturer of heavy-duty transmission invested by the state, and has made important contributions to the start of heavy-duty automobile industry and national defense modernization in China.

During the Tenth Five-Year Plan period, relying on scientific and technological progress and independent innovation, Fast Company achieved leap-forward development, ranking first in the national gear industry in all business indicators, and the annual output of a single heavy-duty transmission factory ranked first in the world, accounting for nearly 80% of the domestic heavy-duty automobile market. It has become one of the top enterprises in China machinery industry 100 and one of the top 50 enterprises in China automobile industry, which has been highly concerned by the heavy-duty automobile industry at home and abroad. At the end of the fifteenth five-year plan, in 2005, the total industrial output value (current price) and sales revenue (excluding tax) of Fast Group both exceeded 2 billion yuan; The production and sales of heavy-duty transmissions exceeded 6.5438+0.3 million units; Export earned 45 1 1 ten thousand dollars.

2006 is the first year of the 11th Five-Year Plan, and various business indicators of Fast Group have reached a new high. The total industrial output value (current price) and sales revenue (excluding tax) both exceeded 3 billion yuan, up more than 60% year-on-year. The production and sales of heavy-duty transmissions exceeded 240,000 units, up more than 87% year-on-year; Foreign exchange earned by export exceeded US$ 50 million, a year-on-year increase of over 1 1%. Compared with 1999 before the reform of the group company, the total industrial output value of the enterprise has increased by 32 times; Sales revenue increased by 3 1 times; Foreign exchange earned by export has increased by nearly 50 times; The production and sales of heavy transmission increased by 4 1 times. The income and living standards of employees have improved significantly, and the comprehensive competitiveness of enterprises has improved significantly, making greater contributions to the country and society.

Independent innovation in science and technology, independent research and development of products and independent development of enterprises have enabled Kuai Company to achieve a great leap beyond itself in its leap-forward development. In 2006, the business indicators of Fast Group Company not only wrote a glorious new chapter in the history of enterprise development, but also gained rich innovative achievements. The new products of 14 were put into trial production and mass production. In the first China International Truck Fuel-saving Competition, Kuaichuan won two awards, namely "Fuel-saving Achievement Award" and "Most Fuel-saving Transmission Award", and became the only enterprise in the assembly parts industry to win two awards. In the selection of "China Automobile Independent Innovation Achievement Festival", Kuaichuan stood out and won four awards. Among them, the national invention patent new product 9JSS260 (Omega Supreme) transmission won the "Original Innovation Award"; 12JS 160T series transmissions, 16JS200T transmissions and 7D 1 18 transmissions won the "Integrated Innovation Award", ranking first in the assembly parts industry in terms of the total number of winning projects, which fully demonstrated the original innovation and integrated innovation of Fast. A few days ago, Fast Group's "Development of Mechanical Automatic Transmission for Heavy Vehicles (2000N·M)" project was officially included in the national high-tech research and development plan (863 Plan).

During the "Eleventh Five-Year Plan" period, with the theme of expanding and strengthening the domestic market and fully exploring the international market, Fast Group gave full play to the advantages of complementary development of domestic and foreign markets and created a new situation in which products supported diversified, multi-series, multi-variety and large-scale market development. The speed of new products entering the market continues to accelerate, and new transmission products such as 9-speed, 12-speed, 16-speed and Omega supreme are favored by the user market and have strong demand. Monthly production and sales reached a new high, becoming a new bright spot of enterprise economic growth. In the domestic and international market competition, it has fully demonstrated the strong technical strength and competitive strength of Kuaichuan, laying a solid foundation for the sustained and rapid development of enterprises.

In 2007, various business indicators of Fast Group reached a new high. The total industrial output value (current price) and sales revenue (excluding tax) both exceeded 6 billion yuan, and the production and sales of heavy-duty transmissions all exceeded 430,000 units, an increase of over 88% year-on-year. The annual production and sales volume of heavy-duty transmission ranks first in the world. In the rapid development of independent innovation, it has once again achieved a great leap of self-transcendence.

Unswervingly take the road of independent innovation

In the mid-1980s, in order to speed up the development of China's heavy-duty automobile industry, Fast introduced the double countershaft heavy-duty transmission produced by American technology and quickly became the mainstream product of China's heavy-duty automobile industry.

After entering the 1990s, with the rapid development of heavy-duty automobile industry, the original imported products have been obviously unsuitable. There are two roads ahead. One is to face foreign countries again and continue to introduce them. The second is to take the road of innovation and develop independently. Fast has firmly chosen the road of independent innovation, not only to win glory for enterprises, but also to win glory for the nation. At the beginning, there was only one series and three varieties of transmission products launched by Fast. For imported technology, fast is not simply digesting, absorbing, producing and selling, but constantly innovating, developing and perfecting on this basis. To this end, the enterprise has established a technology research and development center specializing in new product development, improved the gear research institute and the technology research institute, kept a close eye on the market changes and the world's cutting-edge technology of transmission manufacturing, vigorously developed new products with independent intellectual property rights, and actively cultivated new economic growth points. Through years of unremitting efforts, a series of new transmission products have been successfully developed and put on the market. Fast's heavy-duty transmission products with independent intellectual property rights have developed to more than 20 series and hundreds of varieties, in the fifth gear? 16 heavy-duty transmission has achieved all-round coverage, forming a new pattern of complementary development of high, medium and low-grade heavy-duty transmissions, with double countershaft series transmissions as the main part and single countershaft series transmissions as the supplement. Wide matching input torque 500? 3000nm, load 5? Various models between 50 tons have been selected as fixed-point supporting products by more than 40 main engine factories at home and abroad. And exported to the United States, Australia, Eastern Europe, South America, Southeast Asia, the Middle East and more than ten countries and regions.

Over the past four years, Kuai Company has actively seized the commanding heights of technology by relying on independent innovation. Nearly 30 new heavy-duty transmission series products with independent intellectual property rights and independent brand characteristics have passed provincial appraisal and been put into mass production, which have been widely favored by users' markets and brought huge economic benefits to enterprises. Among them, 8JS 130T fully synchronized double countershaft transmission and 9JS 150T series transmission independently researched and developed won the National Excellent New Product Award, while 9JS 180 series transmission and 7DS 100 series transmission won the National Excellent New Product Award, making them the only enterprises in the domestic gear industry to win double awards twice. With completely independent intellectual property rights, 16JS200T, 12JS 180T, 9JS200T and 8JS 125T are new products, which have the characteristics of high technology content, high cost performance, high transmission efficiency and wide application range, and fill the production gap of multi-gear mechanical heavy transmission in China. Some independent innovative products have reached the international leading level in key technologies and core technologies, with more than 20 patents, which not only broke the intellectual property barrier built by multinational companies, but also formed the advantages of scale development. Innovation and development have made Fast enter the fast lane of leap-forward development.

Attach importance to the construction of talent team and lay a solid foundation for innovation and development

The key to innovation and development lies in talents, talents, technology and enterprises. The greatest wealth to promote Faster's continuous leap-forward development is that the enterprise has a strong team of scientific and technological talents and a team of skilled workers who dare to work hard and fight hard. During the period of 1997, at the most difficult time of enterprise management, Fasher put the construction of talent team in the first place. At that time, affected by the market, many enterprises lost profits and brain drain. Faster's leadership team noticed that some scientific and technological personnel in their own enterprises were not reluctant to leave because of external influences. Without a bottom salary, what about development? As a result, various measures to "treat" scientific and technological personnel have been introduced. At that time, the wages of the workers in the whole factory had not yet been settled, and the enterprise decided to give allowances to engineers and technicians who had made outstanding contributions, with a maximum monthly 200 yuan; In order to solve the housing difficulties of young scientific and technological personnel, the factory squeezed out funds to build the best dormitory in the whole factory for them; Also built a college student apartment with complete living facilities, so that new college students can live well and stay ... Seeing all this, the majority of scientific and technological personnel were deeply moved. Not only did they not leave, but they also became important backbones in future innovation and development. In order to further stimulate the creativity of scientific and technological personnel, Fast has increased the reward for outstanding scientific and technological personnel year by year. 200 1 year 1 month, the enterprise awarded the science and technology hero for the first time, and the highest one won a prize of 50,000 yuan. In September 2005, the enterprise held a commendation meeting on scientific and technological progress. 10 scientific researchers and skilled workers who made outstanding contributions in new product development were awarded the honorary title of scientific and technological pacesetter, and won a heavy prize of 750,000 yuan, of which the highest prize was 6,543,800 yuan+0.5 million yuan. Rewarding scientific and technological talents and giving full play to their advantages have added a strong impetus to the innovation and development of enterprises. At the same time, Fast has also continuously strengthened the construction of skilled workers. Since 2002, the enterprise has continuously recruited more than 1000 undergraduates to enter the factory, and 80% of them have been arranged as workers in the production line. The construction of scientific and knowledge-based staff has brought the overall quality level, technical level and independent innovation ability of enterprises to a new level.

Strengthen technical transformation and enhance innovation ability

In order to continuously narrow the gap with the international community, Fast Group has invested a total of more than 654.38 billion yuan in technological innovation research and development. The first phase of Xi 'an High-tech Factory was successfully completed and put into production. The technical transformation and capacity expansion project of Xi 'an Xijiao export base has been fully completed, forming a large gear production and export capacity integrating scientific research, development and integration; The 400 million yuan casting and forging technical transformation project invested by Baoji caijiapo Factory is about to be completed. Through large-scale technical transformation, the whole manufacturing process of Fast has adopted international advanced design, and 70% of machinery manufacturing equipment has been introduced to the United States, Germany, Austria, Japan, South Korea and other countries. The overall manufacturing level has reached the international first-class level, which fully embodies the production characteristics of modern enterprises, such as scientific, digital, intensive, efficient and low energy consumption. It has also equipped international advanced design analysis software and experimental equipment for technical research and development departments such as gear research institute and technology research institute, which has realized the informationization and automation of product design and testing and greatly improved the independent innovation ability of enterprises. In the research and development of product innovation reserves, the company has extensively strengthened international information exchange and cooperation and actively seized the commanding heights of technology; At the same time, strengthen close cooperation with domestic universities, carry out in-depth basic theoretical research work, and constantly improve the speed of new product research and development with the help of independent innovation and technical cooperation, thus realizing the scientific, diversified, serialized and all-round development of products.

Open up the international market and build a national brand.

In order to speed up the integration into the global market, Fast Company relies on independent innovation to cultivate and develop the export of high-tech and high value-added products, and has always been one step ahead in technology, quality and performance, realizing the strategic transformation from the export of traditional gear products to the export of heavy-duty automobile transmission assemblies, creating a precedent for the export of domestic heavy-duty transmission assemblies, and comprehensively establishing the excellent brand image of "Fast" participating in the international market competition. At present, the export market of Fast Company has expanded from single to multiple and multilateral, and the export products have formed a momentum of mass and large-scale development, realizing a virtuous circle of complementary development of domestic and foreign markets, and further enhancing the enterprise's ability to resist risks. V. 11th Five-Year Development Plan and Objectives According to the requirements of the 11th Five-Year Plan, Fast has formulated the 11th Five-Year Development Plan and objectives of the enterprise. First, focus on solving the "triple" and "three light" problems, that is, focusing on technological innovation and neglecting research and development; Pay more attention to reality than foundation; Pay more attention to short-term problems rather than long-term problems, increase investment in independent innovation, attach importance to basic theoretical research, enhance the stamina of independent development, gradually realize the transfer from low-level competition to high-level competition with brand, technology, efficiency, quality and service as the core, and truly integrate into the international economic cycle. 2. Complete the "four transformations" in an all-round way, that is, the transformation of enterprises from "technological transformation to research and development, manufacturing to sales and service, single tradition to diversification, regionalization to internationalization". Third, establish a national enterprise R&D center? Shaanxi Institute of Rapid Automobile Transmission Engineering was basically completed in about three years. Build the highest level R&D team in China; Establish a leading laboratory in China; Purchase first-class testing equipment at home and abroad; Establish a comparative laboratory to track and analyze advanced products at home and abroad in time; Create a postdoctoral workstation. Fourth, aim at the international leading technology, combine independent innovation with eclecticism, speed up the research and development of automatic transmission (AMT) of electronically controlled vehicles, strengthen the construction of independent intellectual property rights and independent brands, and fully explore the international market. Realize the development of multi-gear, multi-shaft and automation in the field of heavy-duty transmission, and meet the growing market demand of passenger cars and heavy vehicles.

Make the "fast" brand bigger and stronger.

Strive to make Kuai a famous brand in China by the end of the 11th Five-Year Plan. Reuse 10? In the past 20 years, "Kuai" has become an internationally renowned brand.

Cultivate innovative consciousness

Advocate the spirit of innovation, take improving the innovation mechanism and developing innovative products as the leading factor, and realize the innovative development of enterprises. During the Eleventh Five-Year Plan period, Fast Group took Scientific Outlook on Development as the overall development direction, built innovative enterprises in an all-round way, accelerated the development of new products, strengthened the construction of independent intellectual property rights and independent brands, innovated the development mode, improved the development quality and further enhanced the scientific and technological competitiveness of enterprises. Drawing lessons from the successful management concepts and ideas of large companies and groups at home and abroad, we should reform the management system, optimize the organizational structure, adjust the product system, carry out strategic combination, and establish a group organization management system and operation mechanism that can adapt to the international market, which will help improve the market adaptability and core competitiveness. Accelerate the integration of social resources, cultivate independent innovation ability and world brands, expand Fast Group with a global vision, and make new and greater contributions to the national automobile industry and local economic development.