How to do web page promotion on WeChat How to make money by doing web page promotion on WeChat

How to promote your products on WeChat? WeChat promotes products in the following ways:

1. Advertising through Moments:

During the dividend period of WeChat business in 2014-2015, screen printing and tanning of advertisements played a certain role role. This method is still used to this day, using the circle of friends as an advertising column, with dozens of advertisements every day, in order to increase exposure and promote sales, but in fact it turns off WeChat friends and blocks non-negotiable things.

2. Enter mass advertising:

WeChat can’t help but advertise in groups, but the purpose of joining a group is to communicate, not to watch advertisements. Therefore, high-quality WeChat mass advertising has only one result, which is to be kicked.

3. Increase followers and send private message advertisements:

This is a common practice among many netizens. When joining a WeChat group, add friends to the group first and then post a private message advertisement. But if the group members are you and strangers, the passing rate with friends is very low. Even if you pass, you still have to be wary.

How to promote the WeChat public account about recruitment?

For recruitment-related WeChat public accounts, you must first determine your group of people, what kind of recruitment you are targeting, or what kind of people you want to recruit, determine the positioning, and then promote according to the different distribution of personnel, and then go to For some self-media, you can post articles after registering on the website, so that you can answer articles of a questionable nature. There is a QR code or WeChat ID below, which can also be used for promotion.

How to promote WeChat transfer policy in 2022?

The first step: WeChat marketing planning

Many people may wonder, shouldn’t the first step be to carry out secondary development of WeChat and build a WeChat marketing platform? So what about WeChat marketing planning? What to do? Combine real estate projects with WeChat marketing for positioning:

1. Customer positioning. Are houses aimed at young people or villas aimed at high-income groups? First clarify which group of people your target customers are, and analyze them in a targeted manner based on the psychological characteristics of these groups.

2. Product positioning. Are the houses for sale in pastoral style, Mediterranean style, European and American style, or Chinese style full of classical cultural characteristics? The size of the apartment will also have an impact on the overall style of the house. Show these features one by one on the WeChat platform. Of course, there are many ways to show it: you can shoot a romantic pastoral style short film, or take some beautiful photos, or write Some wonderful stories about the house.

3. Price positioning. How to determine a reasonable price? You can initiate a questionnaire survey on the WeChat public platform and comprehensively analyze the user's psychological price to determine it.

4. Marketing strategy positioning. There are many ways to market. Traditional real estate marketing methods are usually offline, by hiring some part-time workers to distribute a large number of flyers, or do a large number of outdoor advertising, or exhibitions. So when doing WeChat marketing, do you need to introduce the main marketing force online, or combine online and offline methods? These marketers must consider carefully.

In the entire WeChat marketing process, real estate needs to be clearly positioned to assist or lead the promotion of real estate properties, to help real estate marketers create more sales opportunities through different channels, and to promote customer purchase rates.

Second step: WeChat marketing platform development

Real estate companies are different from catering companies. Consumers need to eat every day, but for the purchase of a house, it may only happen in 20 or 30 years. Once is a home for a lifetime. Therefore, these factors must be taken into consideration when formulating a WeChat marketing platform, so that buyers can not only facilitate customers to save their time, but also fully understand detailed information during multiple viewing, comparison, and consultation processes. Therefore, a detailed plan must be drawn up for the formulation of public account names, the construction of WeChat official website, and the structure of WeChat columns.

Step Three: Promotion

In WeChat marketing, promotion is a very important step. Why do many real estate companies do a lot of advertising, outdoor advertising, elevator advertising, and bus stop advertising? , real estate advertisements can be seen everywhere.

How to promote it by combining WeChat marketing?

1. Promote QR code

Print the QR code on the outdoor advertisements that customers see most often and scan it Scan the QR code to receive gifts, which not only reflects the sense of technology but is also fashionable and fun. Of course, there are some details that need to be paid attention to when promoting QR codes. It is not necessary to print QR codes for advertisements on buses that are always on the move. You cannot let customers run around the streets with their mobile phones to scan codes after buses. Bar. Also don’t print QR codes on those huge electronic advertising screens and highway advertisements outside high-rise buildings. Whenever I see the QR codes on these advertisements, I want to know whose design inspiration this is? Should the customer hold up their mobile phone to scan against the fast-moving sky, or should the customer stand at the window of the opposite building to scan the code? In fact, there are many places where QR codes can be printed, and these are not the only methods. QR codes can be printed on promotional magazines, real estate brochures, floor plans and employee business cards.

2. Online media promotion

You can promote each other with cooperative media, or promote on portal websites, with the help of celebrity Weibo, well-known forums, etc., and you can also bid through Baidu to promote. Take the WeChat platform as an example. There are many promotion methods, such as WeChat public platform promotion, WeChat group chat promotion, WeChat friend circle promotion, etc.

3. Print media promotion

QR codes can be printed on X display racks, newspapers and magazines, and elevator advertisements. As a small example, the elevator advertisements we see every day are almost always printed with QR codes. The designs of QR codes are also unique, such as Go-shaped QR codes, QR codes held on cake plates, etc.

Step 4: Operation and maintenance

Can real estate WeChat marketing operators interact with users on the WeChat platform? For example, they can initiate some big carousels, lottery draws, and house decoration knowledge questionnaires at any time. With the help of the membership system developed through WeChat, we manage customers in groups, regularly send greetings to customers, and conduct some targeted holiday activities. Like the National Day that has just arrived, you can take advantage of the National Day craze to plan a National Day residual WeChat event so that customers can feel real care, not just a salesperson's promotion.

What are the methods of WeChat promotion?

1. Grassroots Advertising - Check People Nearby Product Description: The lbs-based function plug-in "Check People Nearby" in WeChat can enable more strangers to see this kind of mandatory advertisement.

Functional mode: After users click "View nearby people", they can find nearby WeChat users based on their geographical location. Among these nearby WeChat users, in addition to displaying basic information such as the user's name, the content of the user's signature file will also be displayed. So users can use this free advertising space to advertise their products.

Marketing method: Marketers run WeChat 24 hours a day in the background in places with the strongest flow of people. If there are enough users of "View People Nearby", the advertising effect will also increase with the number of WeChat users, possibly This simple signature bar may become a mobile "prime advertising space."

2. Brand activity style - product description of the drift bottle: After being transplanted to WeChat, the functions of the drift bottle basically retain the original simple and easy-to-use style.

Function mode: The drift bottle has two simple functions: (1) "Throw one", the user can choose to post voice or text and then throw it into the sea (2) "Pick one", "fish" into the sea After "fishing" the drifting bottles dropped by countless users, you can also start a conversation with the other party, but each user only has 20 opportunities per day.

Marketing method: WeChat official can change the parameters of the drift bottles, so that the number of "drift bottles" thrown out by the activities promoted by the cooperative merchants in a certain period of time will be greatly increased, and ordinary users can "catch" them. The frequency will also increase. In addition, the "drifting bottle" mode itself can send different text content and even voice games, etc. If marketed properly, it can also produce good marketing effects. And this voice mode also makes users feel more real. But if it is just a pure advertising slogan, it will arouse users' disgust.

3. O2O discount - scan the product description: With the development of QR codes, there are more and more commercial uses, so WeChat has followed the trend and combined with O2O to carry out commercial activities

Function mode: Place the QR code pattern in the viewfinder, and then you will get member discounts, merchant discounts or some news information.

Marketing method: The o2o method of adding QR code scanning to mobile applications has long been popular. With hundreds of millions of users and a highly active WeChat, its value is self-evident.

4. Interactive marketing - WeChat public platform product description: For popular media, celebrities and enterprises, if the social sharing function of the WeChat open platform Moments is opened, WeChat has become a mobile Marketing channels on the Internet cannot be ignored, so the launch of the WeChat public platform will make this marketing channel more detailed and direct.

5. Opening a WeChat store - the WeChat store here (WeChat Mall) is not Tencent’s self-operated platform after the upgrade of the WeChat “Selected Products” channel. Instead, merchants apply to obtain WeChat payment permissions and open WeChat stores. platform), as of the end of 2013, public accounts need to meet two conditions to apply for WeChat payment permissions: first, they must have a service account; second, they need to apply for WeChat certification to obtain WeChat advanced interface permissions. Only after merchants apply for WeChat payment can they further utilize WeChat’s open resources to build WeChat stores.

Big and small accounts help increase followers

Many businesses use small accounts when trying to do WeChat marketing, modify their signatures into slogans, and then find people nearby to promote them. Way. As an emerging marketing method, merchants can use WeChat to build their own brands and CRM. Therefore, I personally recommend registering a public account and applying for certification after reaching 500 fans for marketing. It is more conducive to the establishment of the merchant's brand. It is also convenient for the merchant to push information and answer consumers' questions. More importantly, it can be used to build a free ordering platform. platform. The small account can actively search for nearby consumers to push the fan information of the large account, thereby importing fans to the large account for unified management.

Create a brand public account

When registering a public account, you must first have a QQ number, and then log in to the public platform website to register. After applying for a public account, change the avatar of the public account on the settings page. It is recommended to change it to the shop's signboard or logo. The size should be stable and recognizable. In addition, WeChat user information fills in the relevant introduction of the store. The addition of reply settings is divided into three types: added automatic reply, user message reply, and customized reply. Merchants can add them according to their own needs. At the same time, it is recommended that merchants make a schedule for the messages sent in groups every day and prepare text and picture materials. Generally, the information pushed can be the latest dish recommendations, food culture, and discounts. Category management of fans can push different information to new and old customers, while also making it easy to respond to questions from new and old customers. Once this kind of humanized and considerate service is welcomed by customers, it will trigger customers to use WeChat to share their dining experience and form a word-of-mouth effect, which will have an excellent effect on improving the visibility and reputation of the merchant's brand.

Synchronized marketing in physical stores

The store is also an important place to give full play to the advantages of WeChat marketing. Add QR codes to the menu design and use membership or discounts to encourage customers who come to the store to scan with their mobile phones. Firstly, it can add accurate fans to the public account, and secondly, it can also accumulate a large number of actual consumer groups, which is crucial to the smooth development of WeChat marketing in the later period. All promotional materials that can be used in the store can be attached with QR codes. Of course, you can also independently produce X-frames, posters, DM flyers and other materials for promotion.

Examples of sign-in discount activities

WeChat marketing is more commonly used to attract target consumers to participate in activities, so as to achieve the expected promotion purpose. How to plan a successful event based on your own situation depends on whether the merchant is willing to invest a certain amount of money for it.

Of course, when catering merchants take advantage of the platform advantages of offline stores to carry out activities, the cost of advertising consumables and labor costs are not unacceptable. On the contrary, with careful planning and budget, they can be created at a low cost. A highly effective campaign. Taking the sign-in discount event as an example, merchants only need to produce promotional posters and display racks with QR codes and WeChat IDs, and deploy dedicated marketing personnel to guide on-site consumers to scan the QR codes with their mobile phones. Consumers scan the QR code and follow the merchant's public account to receive a confirmation message. Before that, the merchant needs to set up the automatic reply to be added in advance. Use the information to enjoy discounts when paying your bill. In order to prevent customers from canceling their attention after consumption, merchants can also explain subsequent preferential activities in the first confirmation message, so that customers can continue to pay attention and visit frequently.

For specific information, I recommend you to check out Times Internet’s website building service, which has WeChat marketing business