Chongqing Port Recruitment

Even if the automobile industry as a whole is depressed this year, it can't stop dreamers from moving on.

On April 4th, Cargo Lala (Shenzhen Cargo Lala Technology Co., Ltd.) made industrial and commercial changes, and its business scope added intelligent vehicle equipment manufacturing, intelligent vehicle equipment sales, new energy vehicle sales, auto parts and accessories manufacturing, and new energy vehicle electrical accessories sales.

At the same time, cargo Lala also clearly pointed out in the prospectus that she is exploring new business opportunities, such as the research and development of electric commercial vehicles, by using the knowledge and professional skills obtained from the existing vehicle rental and sales services, which officially responded to the previous rumors of building cars.

Boots landing car project

Cargo Lala's car-making project can be traced back to 202 1. At that time, cargo Lala had begun to recruit relevant talents, involving new energy truck manufacturing and other professional fields, in order to realize the "digital intelligence" of closed-loop logistics chain and automobile.

Although the cargo girl responded at the first time that there was no information about building a car, she also said that she would continue to recruit and reserve talents and did not deny the possibility of building a car. Later, there was news of pulling goods to build a car.

In July last year, the Management Committee of Chongqing Hi-tech Industrial Development Zone released a message saying that Cargo Lala planned to set up the China headquarters of Automobile in Chongqing Hi-tech Development Zone, with a total investment of 654.38+0.05 billion yuan, and the layout and construction included vehicle research institute, intelligent networking center, supply chain, and large manufacturing collaboration center. In addition, a person familiar with the matter told the media that the car-making project base is located in Chongqing High-tech Zone, and the office is stationed in Chongqing University Town. The initial configuration of the team covers the car-making team, after-sales auto repair team and auto sales team.

It was not until this year that the issuance of cargo Lala cars was successfully IPO. Recently, Cargo Lala submitted a prospectus to the Hong Kong Stock Exchange to apply for listing on the main board. The name of the listed entity is Lala Technology. While summarizing the current business situation, it further points out the future development direction.

According to the contents of the prospectus, the net proceeds from the IPO of Cargo Lala will be mainly used to drive the growth of core business in China and expand the types of services; Further accelerate the global business expansion and seize the broad opportunities in the global logistics market; Invest in research and development to continuously develop and upgrade technical infrastructure; Used for working capital and general enterprise purposes.

Building a car is a new business opportunity in the freight forwarder's mouth.

Development urgently needs new business opportunities.

Compared with other Internet-based cars, truck gangs are closer to their own needs. According to the data, cargo Lala was founded on 20 13. Is an Internet logistics platform engaged in the same city/intercity freight, enterprise logistics service, moving, LTL, car rental and after-sales service. It can integrate social transportation resources through sharing mode, complete massive transportation reserves, realize real-time intelligent dispatching of various vehicles by relying on mobile Internet, big data and artificial intelligence technologies, and provide efficient logistics for individuals, merchants and enterprises.

Because freight forwarders can realize closed-loop transactions from ordering, pricing, prepayment, freight matching, order tracking to payment settlement confirmation, the customer retention rate and user stickiness are greatly improved, and the market share is also increasing.

According to the data released by Jost Sullivan, Cargo Lala is the largest logistics trading platform of global closed-loop freight transaction volume (GTV) in the first half of 2022. At the same time, cargo Lala is also the logistics trading platform with the largest number of merchants and completed orders in the world in 2022.

It is reported that in 20021year, the market share (transaction volume dimension) of cargo Lala in domestic same-city freight platforms reached 53.6, nearly 10 times that of the second place; By 2022, the company's business has covered more than 400 cities in the global 1 1 market, with an average of about 1 1.4 million monthly merchants and about 1 10,000 monthly drivers. From 2020 to 2022, the global GTV of Cargo Lala increased from $3.732 billion to $7.307 billion, with a compound annual growth rate of 39.9%. By 2022, the number of global fulfillment orders of Cargo Lala will be 428 million.

However, it is also the largest logistics trading platform in the world. It was established 10 years ago, and it was not until last year that it made its first profit. According to the contents of the prospectus, from 2020 to 20021year, Lala's adjusted annual losses were $6,543.8+55 million and $6,365,438+0 million respectively. Last year was Lala's first profit, with an adjusted annual profit of $53 million.

For the previous losses, cargo Lala said that it was mainly caused by accelerating regional expansion and continuous investment in emerging and existing markets, as well as higher user acquisition costs. These investments have created the current market position of cargo Lala, but the low profit also increases the risk of sustainable operation of cargo Lala.

Self-production and self-sales realize closed loop

"The development of electric commercial vehicles and car-making projects is a very promising strategic move." Some insiders told Auto Talk that with the improvement of global requirements for environmental protection and carbon emission reduction, the market demand for electric commercial vehicles is growing, especially in the field of urban logistics and distribution. As a company focusing on logistics, Cargo Lala can provide huge business opportunities for it.

On the one hand, the core advantage of cargo Lala lies in its profound understanding and rich experience in logistics distribution business, as well as its good reputation and user base in this field, which will be its competitive advantage in the electric commercial vehicle market.

On the other hand, the average monthly number of merchants is about 1 1.4 million, which leads to a great demand for logistics vehicles. Instead of earning driver membership fees, it is better to "integrate production and marketing" and find higher profit growth points while digesting production capacity.

Of course, the most important thing is to further realize closed-loop trading. Cargo Lala said that its success largely depends on whether it can attract, retain and recruit merchants and drivers in a cost-effective way. However, at present, freight forwarders have a variety of freight options, such as individuals and rental vehicles, and the way to obtain customers may also depend on offline or other digital freight platforms. These factors may reduce the user retention rate of freight forwarders. Therefore, electric commercial vehicles with their own brands are also an essential part of the development of trucks. However, how to obtain the qualification of new energy production and whether it can bear the high cost of building a car is also a difficult problem that cargo workers have to face.

This article comes from the author Hao, and the copyright belongs to the author. Please contact the author if reproduced in any form. The content only represents the author's point of view and has nothing to do with the car reform.