Earn 65.438+0.5 billion in four years. How did she do it?

Hu Weiwei, the founder of mobike, has a typical entrepreneurial experience, which can be used for reference. You can gain a lot of practical knowledge by looking at the successful experiences of similar celebrities.

Hu Weiwei, female, 1982 was born in Dongyang, Zhejiang. She has no prominent family background, just an ordinary girl.

She graduated from zhejiang university city college Journalism Department, which was one of the three universities in that year. In the past, there were many such three universities under the name of famous universities.

After working in the automotive media industry for almost 10 years, Hu Weiwei's salary is just over 10,000, and the progress is not great, even falling behind many ordinary people in the workplace.

Her first career transition took place in 20 13, and she went to the United States to attend a consumer electronics show. This experience greatly improved her horizons and made her realize that high technology will have a far-reaching impact on the future of the automobile industry.

Therefore, after returning from the United States, Hu Weiwei suggested to her boss to open a new column of "Automobile and Technology", but her boss didn't realize that high technology would have a great impact on the future of the automobile industry.

So the boss not only refused to take her advice, but also sharply asked her, "Where does the advertising revenue come from?"

2 work is not smooth, start a business.

From then on, Hu Weiwei's work concept had a great conflict with the boss's idea, and his work became more and more uncomfortable. After all, no matter how good her idea is, she can't help it if people don't agree.

After enduring for a period of time, Hu Weiwei resigned and started a business on 20 14. At first, her entrepreneurial project was not mobike, but a geek car.

This is an automobile new media company, which specializes in reporting automobile news information. In other words, she is doing her old job.

In this line of work, she can often come into contact with all kinds of people engaged in the automobile industry and entrepreneurs related to automobiles. In order to report relevant news more deeply and study better, Hu Weiwei often introduces some auto-related entrepreneurial teams to investors in the auto industry.

20 1 1 14 10 In October, Hu Weiwei took Chen Tengjiao's entrepreneurial team to meet Li Bin, a big boss and venture capitalist in the automobile industry.

Chen Tengjiao wanted to build an intelligent motorcycle, but Li Bin was not interested in this project. However, Li Bin suggested that they should enjoy bicycles without piles. He also thought of the name "mobike" for this project, which is homophonic with "mobike" in Chinese.

Although Chen Tengjiao thinks this suggestion is very good, he is worried that the operation and management of bicycles are difficult and the profitability is biased. So he has little confidence in this project, but he is still willing to participate.

Three people help each other behind their backs.

At the same time, after hearing Li Bin's suggestion, Hu Weiwei was very interested. She thinks this project is very promising.

Li Bin is the chairman of Easy Car Company, worth billions. He was preparing to set up Weilai Automobile and had no energy to enjoy his bike.

Li Bin saw that Hu Weiwei was interested in enjoying cycling, so he said to her, "Hu Weiwei, why don't you join us?" Hu Weiwei readily agreed. Li Bin also invested 654.38+460,000 yuan in this project.

20 15 1, Hu Weiwei formally established Beijing mobike technology co., ltd in Beijing. After that, the first thing she needs to do is to design "mobike".

Because it is a bicycle, in order to ensure durability, the conditions that need to be met include that the chain will not fall off, it can withstand the wind and rain, it has advanced intelligent locks, and auto parts do not need to be replaced within four years. Such high quality requirements scare away many bicycle manufacturers.

For several months, the prototype of mobike has never been made. Chen Tengjiao saw the difficulty of this project and decided to quit and start a new portal.

This is another great blow to Hu Weiwei, because Chen Tengjiao's team is good at design. As soon as they left, Hu Weiwei immediately became a one-man army.

However, Hu Weiwei did not flinch. She really thinks this project is very good. How can she not do it when she meets some difficulties? So she continued to insist.

Hu Weiwei once said in an interview with the media: "In fact, I am not a particularly ambitious and ambitious person, but I am that kind of person-if I have an idea in my mind, it is like planting a seed, and then it will keep sprouting. If I don't do it, I may not accept it. So I have been pushing myself to do this. "

From June 2065438 to June 2005, Chen Tengjiao, who left the mobike project, had designed his own light passenger motorcycle, but at this time, Hu Weiwei still failed to design the mobike.

Hu Weiwei is not idle. She kept running around, personally going to major factories to see materials, looking for different designers, and designing multiple schemes back and forth. It was not until the appearance of Wang Chao that things took a turn for the better.

Wang Chao has very rich design experience, and he is very keen on enjoying cycling. It took him several months to design an excellent mobike.

20 15 165438+ At the beginning of October, the prototype of mobike was born. However, the cost rose from the planned 800 yuan to more than 2,000 yuan, which directly led to the company's lack of money.

In the absence of follow-up investment funds, in order to make the project survive, Hu Weiwei once relied on loans to extend his life. Later, with the help of Li Bin, Joy Capital made a round of investment in mobike with a total investment of $3 million.

It is difficult at first, but it is important to stick to it.

In the process of producing mobike, Hu Weiwei also encountered many difficulties. Because she plans to produce only 200 cars in the first batch, such a small order, and she has high requirements on production quality, the asking price of the factory is very high.

In desperation, Hu Weiwei had to rent an idle workshop in the suburbs of Wuxi and recruit some people to start their own production.

According to Ai Finance, in order to save money, many parts are purchased online. The first batch of 200 smart locks were assembled by Hu Weiwei and his colleagues with knives and glue, then colored and screwed.

At the end of 20 1 15 10, the first generation of 200 mobike cars came out. 1 month later, the trial operation began in Shanghai. 13 after the bicycle was put into operation, all the vehicles were taken away. Hu Weiwei stayed up all night that night, staring at the background, and the bicycle finally stopped in five or six urban areas.

The trial operation was not smooth, and a series of problems soon appeared. Some people reported that the customer service phone couldn't get through, and Hu Weiwei temporarily recruited more than 20 customer service; Some people reported that they couldn't get a refund, so she deployed and modified the background system overnight.

With the progress of the project, there are more and more management problems, but management is a weak place in Hu Weiwei.

So, with the help of Li Bin, Wang Xiaofeng with executive experience joined mobike at the end of 20 15 as co-founder and CEO, holding the real power of the company.

Hu Weiwei is the president, and she needs to report to Wang Xiaofeng. The reason why this happens is that Hu Weiwei is relatively weak; On the other hand, because Li Bin is an investor, he has a great say.

Since then, after several months of trial operation, all aspects of the work have been improved. 20 16 On April 22nd, Beijing mobike Technology Co., Ltd. held a press conference in Shanghai, officially announcing the landing of mobike service in Shanghai.

At that time, * * * cycling became a very hot industry, and a large amount of capital began to pour in.

5 Capital-driven, vigorous development

From 2065438 to August 2006, Joy Capital and Panda Capital made a million-dollar investment in mobike in the second round;

In September of the same year, Panda Capital, innovation works and Xiangfeng invested in mobike in the B+ round of10 million US dollars;

In June of the same year, 5438+ 10, more than 10 capital institutions invested in mobike in the third round, with a total investment of over 65438+ billion US dollars.

Driven by capital, mobike quickly became the industry leader.

At the same time, the competition is fierce. At that time, dozens of enterprises were making bicycles, including Wukong Bicycle, 3Vbike Bicycle, Machi Bicycle, Xiao Huang Bicycle, Xiaolan Bicycle and Xiaoming Bicycle.

On the street, all kinds of colorful bicycles are dazzling.

From June 2065438 to June 2007 10, mobike and Foxconn reached a strategic cooperation, which solved the supply chain problem in mobike, and produced more than100000 bicycles every year.

In the late period of 20 17, the bicycle industry began to reshuffle, and many enterprises engaged in * * * bicycles closed down one after another. Even in mobike, there are many problems in operation, such as high maintenance cost, stricter supervision and low profitability.

Although mobike received an investment of more than 10 billion dollars in 20 17, it has hundreds of cities and the consumption of funds is amazing. Due to the serious funding problem, mobike Company began to lay off employees from 20 17 1 1.

6 cash, chic life

2065438+On April 23rd, 2008, Meituan acquired mobike for $2.7 billion. Mobike CEO Wang Xiaofeng was kicked out and founder Hu Weiwei was re-appointed as CEO of mobike.

20 18 12.23, Hu Weiwei resigned as CEO of mobike for personal reasons, cashed in/kloc-0.5 billion RMB and left mobike.

After mobike's data was connected to Meituan, mobike gradually evolved into Meituan's bicycle. As for how it works and whether it makes money, it has nothing to do with Hu Weiwei.

On June 65438+February 65438+February 4, 2020, mobike APP officially stopped operating, and mobike has since become history.

In less than four years, Hu Weiwei earned 654.38+0.5 billion yuan, far behind ordinary people.

Some people say that Hu Weiwei has been kicked out of mobike by capital, but in fact, "being out" is a very wise choice, because selling, mergers and acquisitions are routine operations of commercial operations.

It is better to sell an enterprise when it is very valuable than to support it and let it go bankrupt.

For example, Dai Wei, the founder of Xiaohuangche, has been reluctant to sell Xiaohuangche. Now Xiao Huang's car is bankrupt and worthless, and he himself has become a restricted high-consumption crowd, leaving a mess.

Some people say that Hu Weiwei is very lucky, and many people help her. But seeing that her luck is based on hard work, she explained what it means to work harder and be luckier with practical actions.

When starting a business, any project needs a soul to succeed, and Hu Weiwei is the soul of mobike. Li Bin and Wang Xiaofeng can only be regarded as the initiators of this project.

It is worth mentioning that Li Bin gained RMB 654.38+46 million from its initial investment in mobike.

Soul characters are like the main characters in movies. If the main characters are gone, it's all over.

For example, Xiami Music, which closed down in February 20021year, backed by Alibaba, has very strong capital and talents, but it has never been led by a soul figure, so it is not surprising that it was eliminated in the fierce market competition.

In Hu Weiwei, there is a tenacity worth learning, especially in the early stage of the project, and her spirit of not giving up easily in the face of difficulties is admirable.

In addition, in the process of starting a business, she makes full use of her own industry experience and industry resources, which is also the key to her success.

20 19, 37-year-old Hu Weiwei joined a startup company in Shanghai as a supervisor. It can be seen that Hu Weiwei has made a new beginning. She is still very young and continues to pursue her dreams.

Although different entrepreneurs have different entrepreneurial experiences and different entrepreneurial conditions, entrepreneurial success requires the same spirit: don't give up and go forward.