Small restaurant trial opening activity plan

Small restaurant trial operation plan

Small restaurant trial operation plan. Once a restaurant is ready to open, it must make a business plan before opening, so as to avoid being overwhelmed when opening. So, how to plan and implement the restaurant's business activity plan? Here we will help you sort out some small restaurant trial operation plans for your reference.

Small restaurant trial operation plan 1

Opening promotion guidance plan 1

1. Market background analysis

1. Consumer perception There is not much understanding of Korean style, so it takes time to promote and guide.

2. Since it has just entered the local market, its brand awareness and influence in the market is relatively insufficient.

3. Gradually guide consumers to consume, gradually improve consumer tastes, and provide a good consumer group for the opening of the store.

2. Strategic thinking

1. Strategic analysis

◆How to achieve sensational benefits during opening and improve performance is crucial. The first is products, the second is service, and the third is promotion.

◆Use the local store’s own advertising resources to carry out a series of opening promotions and brand promotion activities.

◆Expand publicity channels, use leaflets, temporary outdoor advertisements, SMS platforms, radio and other media means to widely publish information in various popular markets and crowded places, and consider soft-text publicity.

2. Planning principles

◆ It must be a "hit" in terms of opening momentum, reflecting the "Korean" selling point of Duoduomi.

◆ Reflect the clean, tidy and tasteful image of the store.

◆ Promotional activities must be unique, so that customers have a "fresh feeling" and are easy to spread and operate.

◆ Promotional activities should truly make customers feel "affordable" and ultimately increase reputation.

3. Strategy formulation

Based on the above analysis, the core of this opening is: using the market sensation brought by the opening to attract customers, establish a good after-sales service system and form word-of-mouth benefits , promote consumption.

The specific strategic guidance is:

◆Promotion direction: Take the opening special offer route and use promotional visual expressions to impress consumers. Close the sense of distance and produce a cordial effect.

◆ Promotional intensity: Taking "opening" as the starting point, discounts, coupons and other promotional methods are used to achieve the goal.

◆Intensity of activities: To ensure the output of activities and gain recognition from market customers, price packaging is still the key.

◆Capture customers: Use high-quality after-sales service and promotional activities to effectively intercept market customers.

◆Integrate channel resources and conduct precise target customer marketing: first, to seize market consumer groups; second, to strengthen publicity and promotion in the central area.

3. Opening Promotional Theme and Time Arrangement

1. Promotional Theme

Korean feast, full of love.

Triple Good gifts·Alluring shopping·Welcome to taste it

Advertising copy:

One taste, simple and fashionable.

A country derived from Korean style.

2. Promotional time

3. Promotional activities

1. Spend XX yuan or more, get XX yuan discount immediately.

2. Opening special price, unlimited quantity: XX original price XX, current price XX, save XX. .

3. Package combinations are more favorable.

4. Strategic Guidance

We propose to "be sharp in small ways and output the strongest price appeal" in order to increase the intensity of the attack and enhance the lethality of competing products and the impact on consumers. Allure.

In terms of specific operations, it is necessary to

combine all aspects, take shocking ultra-low-priced single products as the traction, focus on cash rebates, enrich the product portfolio, and embody the "big gift" promotion concept.

1. Discounts and cashbacks: The intensity of discounts or cashbacks is determined based on the product price, and the form of discounts or cashbacks is determined based on the preferences of local consumers

Discounts

●Uniform discount for the entire site, 52% off for the entire site except for special offers;

●Different discounts for different categories

●Discounts for levels of shopping amount, 30% off for purchases over 3,000 yuan. 35% off for purchases over 5,000 yuan, 40% off for purchases over 10,000 yuan, etc.;

●Split discount, one way is to split the consumer’s shopping amount into several parts according to a standard amount, and draw them in a lottery Enjoy different discounts, up to zero discount. If the standard is 2,000 yuan and the shopping amount is 5,000 yuan, consumers will get two different discount opportunities; another way is to split it into several parts according to product categories.

Cashback

●Incentive type, if the amount is 2,000, 200 will be returned, and if the amount is 4,000, 500 will be returned;

●Fuzzy type, if the amount is 1,500, 240 will be returned, and if the amount is 4,800, 320 and above;

●Straight forward, if you spend 4,000 and above, you will get 2,000 back.

(The above figures are only examples and not for any reference)

Discounts and cashbacks are the main forms of this promotion. They can be carried out separately or in combination. The specific method is It needs to be determined according to the market conditions of Longyan.

2. Ultra-low special prices: Let special price products become the trump card of our promotions (the above numbers are only as examples and not for any reference)

In short, we can Certain conditions are imposed to output ultra-low price information and exert its traction effect on passenger flow. When formulating regular special-priced products, one is to consider market sales, the other is to combine promotion plans, and the third is to meet the actual needs of consumers. These three factors should be considered comprehensively to determine the special products for the opening promotion.

3. Product purchase and gift: This is an important part to enrich our promotional content, and it can also well reflect and enrich our concept of "big" gifts for consumers. The basic principle of buying and selling is "buy big and get free, buy expensive and get cheap, buy more and get free".

5. Execution of promotional activities

1. Early opening preparations

◆ Recruitment and training of temporary promotion personnel and etiquette: Recruitment of 4 etiquette personnel (required to wear Hanbok) ), and conduct training on related products and etiquette for temporary promotion personnel and etiquette and other related personnel.

◆ Placement of store promotional materials: placement of a series of promotional materials such as X display racks, POPs, Taiwanese signs, balloon arches, outdoor arches, etc.

◆ Distribution of promotional leaflets : Distribute promotional leaflets at the entrance of the store and surrounding commercial centers

2. Execution of opening activities

◆ Division of labor for opening personnel: mainly focusing on the arrangement of shopping guides and welcome guests, on-site Atmosphere control

◆ At 9:00 a.m., the hostess and the venue are ready.

◆ At 10:00 am, the shopping guides and leaflet distribution personnel are ready.

◆ Official opening at 11:00 am

◆ Opening process: opening time, opening promotions, end of activities, summary of the day’s activities

6. Specific promotions Work arrangement

1. Accelerate pre-opening work: adopt all means to distribute leaflets in communities and commercial centers, actively carry out promotional activities, accelerate order grabbing, intercept customers in advance, and reduce opening sales pressure .

2. Training and incentives for Lincu: Take effective measures to train and motivate Lincu, strengthen management, and play their role in intercepting and guiding customers.

3. Distribution of promotional leaflets: When arranging the distribution of promotional leaflets, the packaging of the temporary promotion should be strengthened in terms of clothing and props.

Grasp several time points: In terms of promotion activities: one week before the opening, the publicity begins; three days before the opening, the promotion and publicity deepens; the opening promotion activities begin in an all-round way. Small restaurant trial operation plan 2

Opening promotion guidance plan 2

1. Public relations and marketing

1. Invite catering associations, hotel (restaurant) associations, etc. Leaders attend the ribbon-cutting opening ceremony;

2. Issue invitations to attract customers;

3. Invite relatives and friends to the opening ceremony to gather popularity;

4. At the same time, marketing department staff can push cards on the same day.

5. Use banners and inkjet printing to promote the preferential activities, special dishes, luxurious supporting facilities and high-quality services during the opening period of the store.

8. You can rent 2 walking inflatable models, wear ribbons, and greet guests and friends at the door (backup).

9. Organized by the marketing planning department, go to various intersections to distribute flyers to passers-by and launch coupons during the opening period.

10. During the opening period of Bashu Style: (within 5 days)

(1) During the opening period of Bashu Style, the first 100 customers who come to the store can taste it A designated special dish with Bashu style at a discount, while supplies last.

Let every customer who participates in the Bashu-style opening ceremony feel our characteristic dishes, elegant environment and high-quality service, so that consumers can have a deeper understanding of our restaurant and enhance their impression and recognition. Knowledge.

2. Exhibition plan for the opening event

a) A drum and trumpet team, 1 host, 1-2 lion dances, 1-2 face-changing performers, etiquette 6 ladies

A stage is set up at the entrance of the restaurant. The stage size is XX meters and XX meters. The floor is covered with red carpet. On the stage, tables, chairs and benches for VIP seats are placed in advance. The main background of the stage is "Bashu Style Shop" The "Grand Opening" can be made with inkjet printing, including an inflatable rainbow door spanning XX meters at the entrance, a set of audio amplifier equipment (400W), X square gun salutes (including X paintball rounds), two walking inflatable models for rent in the square, and a Ribbon, personnel can use our own staff.

b) Item configuration

A Several VIP corsages

B Sign-in desk

C X trays

D Red hydrangeas p>

3. Specific work implementation process plan for the opening event

All exhibition equipment will be installed and debugged before 10:00 pm the day before the opening ceremony, and will be inspected by the person in charge of the preparation.

8:30-8:50 The restaurant is responsible for comprehensive cleaning of the event site, and no debris is allowed within the ceremony area. (Responsible person: XX)

From 8:50-9:00, the reception and sign-in matters will be coordinated by the etiquette lady. (Responsible person: XX)

9:00-9:20 Final debugging of stage, audio and other equipment. (Responsible person: XX)

9:20-9:30 All staff participating in the celebration ceremony are in place and the background music of the venue is played. (Responsible person: XX)

The background music will be stopped from 9:30-10:00, and the drum band (backstage music) will play for 30 minutes; the hostess will put on the corsage for the distinguished guests and assist in signing in. (Responsible person: XX)

10:00-10:10 The music stops, the host announces the start of the celebration, X-gun salutes are fired simultaneously, and the drum band plays a welcome song to get the celebration off to a good start. (Backup: Backstage audio Play) (Responsible person: XX)

10:10-10:30 Two happy lions perform. (Responsible person: XX)

10:30-10:40 The host announced the official start of the Bashu style opening ceremony and introduced the main leaders and distinguished guests in place.

(Responsible person: XX)

10:40-10:45 The host invites the first guest to give a speech. At the end, play "Applause Song" for 5 seconds. (Responsible person: XX)

10:45-10:50 The host invites the second guest to give a speech. At the end, play "Applause Song" for 5 seconds. (Responsible person: XX)

10:50-10:55 The host invites the third guest to give a speech. At the end, play "Applause Song" for 5 seconds. (Responsible person: XX)

10:55-11:00 The host announced that the chairman and Position, ready to cut the ribbon; during the ribbon-cutting ceremony, the drum band played (music playing in the background) cheerful and exciting music, and at the same time fired salutes, paintballs, cold fireworks, etc. (Responsible person: XX)

11:00-11:10 Face-changing man performs on stage;

11:10-11:25 Game activities

(Guess Song Game) Invite The winner is the one with the most intact balloons; (blind guessing on dishes) The contestant is invited to taste the special dishes blindfolded within the specified time and the one who successfully names the most names wins, 3-5 dishes;

Remarks: The winning contestant can get X vouchers of X yuan for the Bashu style store during the opening period;

11:25-11:35 community dance performance (you can contact the local elderly school in Xichang)

11:35-11:45 The host announced that X gun salutes were fired, X paintballs were fired, the drum band (backstage music), and two happy lions played and danced at the same time until the celebration was over.

11:45-11:55 Bashu-style employees will lead the guests to the table, and the chairman and general manager will host a drink thank you banquet.

On-site event cameras will track the entire event and record the entire event. Highlights of the event were recorded on a CD; the opening ceremony concluded successfully.

4. Exhibition and marketing activity cost budget plan

(1) Equipment category

a) Cost of one Rainbow Gate:

b) Cost of a set of speakers, 4 microphones, and X stands:

c) Cost of stage X meters and Cost of meters and X meters:

e) Cost of X gun salute (including > g) Cost of a piece of red hydrangea silk cloth and X number of scissors:

h) Cost of Drum band X people X yuan/person

2. Dance team X people X yuan/person

3. Host 1 person

4. Lion dance X X yuan/person

5. Face-changing person X yuan/person

(3) Publicity expenses

1. X leaflets

p>