How do novices do new media marketing?

Recently, a friend asked me how a novice can make new media. He probably means that he is very interested in new media and wants to develop in this field. He wants to engage in new media-related work, but he has no relevant work experience and his awareness of this industry is not very high. Do you have any good suggestions? After seeing this problem, I think it is necessary to write an article about new media marketing to share my personal views with you. There must be many people who have encountered this kind of problem on the Internet, so let's share it with you by Xiaobian, maybe it can help more people? I combed my thoughts myself. 1. What is the new media? In essence, the work of new media is a process of media promotion, and the media of communication are mainly words, sounds, pictures and videos. The word "new" is just added in front of the new media. The concept of this new media is relative to the traditional media, newspapers, radio and television. Wang Bin, secretary general of the New Media Industry Alliance, believes that "the new media is an innovative media based on digital information technology and characterized by interactive communication." For example, the podcasts we see, YY, today's headlines and so on are all channels of new media. Wechat and Weibo are the most talked about in China, so I will take this as an example by default. 2. Understand the new media-related jobs and what is the job content? What are the jobs related to new media? How do you know? I'll take Hook. com as an example, which specializes in Internet job recruitment. Open the hook net, and then enter the search word "new media". The drop-down box below the website will show .......... for new media operation, new media editing and new media marketing. They are all over 45, indicating that the demand for this position is still quite large. As a qualified new media operator, what abilities do you need: ① Be familiar with the operation of mainstream social media Weibo, WeChat and QQ space, and know how to plan, at least you have some practical experience; (2) operate the website with mainstream new media of major social media websites as a platform, and know how to activate and improve the activity of fans; (3) have a certain writing skills, know how to write online marketing promotion copy and activity planning writing. Familiar with soft articles, BLOG, forums, communities, groups, pictures and videos and other emerging network promotion media. 3. Investigating the new media crowd Why should we investigate the new media? In fact, it's very simple. It's just to investigate how they do it and understand how to develop in this industry. For beginners, they can imitate those old birds who have been doing it for a long time at first, take less detours or try to do it themselves. Only by constant adjustment can they make progress. Weibo and WeChat are the main new media platforms in China, which are probably the same in general enterprises, and even the post of WeChat operation! Because the monthly active account of WeChat has reached 889 million, it has successfully surpassed QQ to become the first domestic application, and everyone wants to share a piece of the WeChat platform. So how do you find these people? Here, I recommend that you can look at the new media rankings. There are many on them, and you can find the field that suits you. Everyone is familiar with many things, such as logical thinking, Wu Xiaobo Book Club, Ghost Feet, reading at ten o'clock and so on. If you are on WeChat, I recommend that you pay attention to the categories such as Talking, Leng Tu, Durex, Shantou College, News Brother, Media Dynamics, blues, Everyone is a product manager, aunt, Dasheng, Li Jiaoshou, leaving a few hands, Internet er, Duan Zishou, Water Army Party, dog belt, ear-watching operation, morning reading class, etc. Of course, there are many other excellent media platforms. For information about Weibo's promotion data, you can look at @ New Media Index, then find people by labels, find the industry labels you are interested in, find industry leaders and pay attention to them, and see what they are saying every day, so that you will receive some latest information. 4. Consider joining a circle related to new media. I am also engaged in the operation of new media. At present, Weibo and other third-party platforms are the main platform channels. In terms of learning, we pay to join the circle learning course. In addition, I also join a paid QQ group. As for self-media, some dry goods will be shared online regularly, and good information resources can also be shared, so as to eliminate the asymmetry of information as much as possible, and join a circle that suits you, learn from your own strengths and make up for your own shortcomings. In addition, you can also participate in some sharing activities related to communities and new media people offline. Going offline can speed up the trust between people, and you can make friends and expand your horizons and contacts. Why not? 5. Practice your own sense of network and inspiration. What is the sense of network? Literally speaking, it is a kind of feeling about the network, knowing what netizens are most concerned about, caring about some hot spots on the internet, as well as online language, popular trends on the internet and their ability to control these. This is just a personal opinion. In the sense of network, the hot spot can pay attention to how Durex does it, which may be enlightening and helpful in thinking. After we have this ability, we can turn those things on the internet into our own and apply what we have learned. So how do you practice this ability? I think we can pay attention to three places. Baidu Billboard: There are some hot news events that netizens are most concerned about. If you want to know what's hot and what's the trend on the Internet, just look here. Weibo Billboard: This mainly includes some issues that netizens in Weibo are most concerned about. Look at the hot topic section. Generally speaking, it is a little more entertaining, and there will be celebrities, stars or movies. Weibo itself is a media. It is like a square. If you stand in the middle and talk, others may hear it, and it is very interactive. Almost anyone can interact with it. If you see a celebrity you like, and he also opened a Weibo, then you can comment and forward something to get his attention. Of course, the star probably won't be a stranger. Sogou WeChat: If you are engaged in WeChat operation, you can often visit this website, where you can see the WeChat hot search list, hot words can also be subscribed, popular articles collected by many people. Look here to know what kind of content is popular on WeChat, which is still helpful for WeChat operators. Whether it's Weibo or WeChat, it's necessary to cultivate their online sense, keep sensitive to hot spots, know what kind of content will be welcomed by most netizens, and thus know what your audience likes to watch. Of course, it can't be practiced in a period of time. What we need to do is to visit these places every day. We should think about how to combine with our own products or businesses after seeing a hot spot, how to promote it to customers, and let them believe and accept it. Only by long-term accumulation can we master these things, so we should make long-term preparations. 6. The ability to practice writing and copywriting activity planning. There is not much skill in writing at first. I think the trick is to read more, practice more and write more. Some people may say that when I was in school, I couldn't even write my composition well, but I was still worried. In fact, I can understand it, too. I was the same at first. I was afraid I couldn't write it, so I stayed there for a long time. After writing regularly for several months, I found that writing is actually not as difficult as I thought. The key lies in my persistent training and practice. Personally, I think that as long as you can speak and make one thing clear, there is basically no problem in writing. You can write about things you are familiar with, people, landscapes, summaries and feelings. For example, what happened today that made you curious, who you met, how you felt, etc. These are all materials that can be written. As long as you dare to write and insist, I believe that one day you will be very grateful to yourself. About the activity planning, it also needs to be practiced. We should know the purpose of doing the activity, the background of the activity, what to prepare before the activity, what to do during the activity, the details and what to pay attention to after the activity. For example, the Double Eleven every year and the 618 in JD.COM are all activities. We can go and see how they plan activities, and pay attention to platforms such as Tmall and JD.COM, which will be helpful to our own operation and planning. 7. Being a new media requires a good attitude. In fact, the work of new media is also quite hard. It is not simply to wind up Weibo and forward comments. It's not so simple that you don't have to pay attention to it after the article on WeChat is pushed. At first, you may feel a little fresh. After you have done a few, you may feel very boring, because you have to do a good job every day, study data analysis, typesetting, and control the operation of users. These are all tests for new media practitioners, and you should keep a peaceful mind and treat them with a normal heart. 8. New media practitioners need long-term persistence before they can be realized. Everything needs persistence. We often say that 21 days can form a habit, but this is not the case. According to relevant research, it takes at least three months or more to really change or cultivate a washing habit. In fact, being a new media requires persistence, such as reading what people in the new media industry are saying every day, reading relevant news and information, writing every day, reading new media cases, going offline regularly to meet some people related to new media, becoming friends, communicating with others, exporting value, helping others more and sharing more ..... for at least one year. After persistence, when your ability in all aspects is improved, your energy will be much stronger. Someone may ask you for cooperation or publish a book, and all kinds of possibilities will exist. The result still depends on your usual efforts. If you want to engage in new media-related work, please be prepared to stick to it. Summary: I am glad that some netizens have asked me this question, and I should have answered it. For your reference, what I said is not necessarily so comprehensive. Welcome senior new media people to correct and supplement. What should I do if I want to do new media work without experience? My suggestions are as follows: ① Understand the new media and correctly understand the new media; (2) Understand what the work content of new media is, and know what you lack, so as to learn and improve better; ③ Find some excellent new media people and learn from them; (4) join some new media circles, hold a group to keep warm, and learn and progress together; ⑤ Cultivate your own sense of network, inspiration and ability to control hot spots; 6. Practice writing ability and copywriting activity planning ability from the beginning; ⑦ Have a good normal mentality; Finally, there is long-term persistence, value output, sharing spirit and love to help people. The article comes from Gathering Birds _ Lijiang Network Marketing ()