How to optimize the inner page of the website

SEOer knows that what is the purpose of SEO recruitment? It's simple. Get more website traffic, improve traffic conversion rate, and finally complete the order transaction. However, many SEOer only pay attention to the optimization of keywords on the home page, but there is no trace of optimization on the inside page. There is only one result, which leads to serious polarization. The front page is full, and the inside page will never be full.

Many popular keywords have a large number of searches, such as "entrepreneurship", and the daily search volume exceeds 8,000, but the conversion rate is always unsatisfactory. You can do some words related to the conversion rate, such as "how to start a business" and "how to start a business for college students", which are all words with high conversion rate.

Therefore, if you want to get more traffic from the website, Ma suggested that you should start with the long tail words on the inner page. The traffic brought by long tail words is the main source of website traffic. If you want to get a good ranking for long-tailed words, you should optimize them from the inside pages. The following horse will teach you how to do a good job in SEO optimization of the internal pages of the website.

1. Optimize the page layout in the website.

Before the website goes online, webmasters should start to consider the layout of the website, what kind of layout is in line with the user experience, add classified directories to the website template, display different information on different inner pages, set the layout of the inner pages and return to the home page, or in this form: your current position is: "blog > SEO optimization > SEO optimization in the site > how to do SEO optimization on the inner pages of the website well", and use this layout to enhance the user experience.

After the layout of the inner page is set, SEO personnel should also do a good job of page simplification (see the related introduction of "10 Web page simplification and optimization skills" on Ma Blog for details). Users can find and add desired internal pages at will, so that the updated information of internal pages will also have PV, and search engines will give weight to browsing more internal pages with high user experience.

2. Optimize the title of the inner page

Webmasters often set the title of the website as the keywords of the website, and the H 1 tags are also set as long-tail keywords related to keywords, but for the inner pages, these H 1 tags do not need to be set as long-tail keywords. When the search engine crawls the inner page, if the inner page doesn't have a complete title, it will grab the data as keywords at will, so it doesn't make any sense to you, and the inner page can't be included.

Therefore, Ma suggested that the label H 1 of the inner page can be set as the title of the inner page, which is convenient for search engines to capture and include.

3. Optimize the inside page information

The best way to include the pages of a website is to change the information of the pages of the website frequently. As long as the website has a quick snapshot update, the page changes will soon be included by search engines.

Ma suggested adding relevant content to the inner page, adding relevant technical descriptions to the articles on the inner page, and adding user experience to the inner page. Internal pages with high user experience can also have high weight.

The code of the inner page also needs to be optimized frequently, and the label of the website can also be optimized. For keywords with different weights, you should set relevant tag attributes (for details, please refer to Ma's blog "How to Optimize Network Components and Codes of Websites with Geek Spirit").

4. The content should be of high quality and original.

As we all know, when a user searches for a keyword through a search engine and enters a website, the title and description of the page are first displayed to the user in the search results. If the title is not creative enough and the description is not attractive enough, users will avoid it and will not have the desire to click, thus losing users. In this regard, you can look at some articles about content quality published by Ma before. Only when the content quality is high, users will click.

Original content is also important to users. For example, if you publish this article, users have already browsed it on other websites, so it is impossible to click it again. The content of a new website is collected by pseudo original, and the search engine will think that the content of the website is of low quality and the user experience is naturally poor, so it is impossible for the search engine to give priority to your page in the search results (see the related introduction of "Whether the quality of an article depends on the content of an article" in Ma Blog for details).

One more thing, the original content, but the quality is not high, the search engine will not give priority to your website, and it will be regarded as a junk page.

If you want to get a good ranking, you can't just optimize it in the station, but also need some external promotion support and introduce some traffic. As we all know, the good user experience of the inner page will drive the weight and ranking of the home page.

In addition, Ma would also like to remind everyone that if we analyze the bounce rate more, users will close the page as soon as they click. This kind of page is of low quality, and can be adjusted and supplemented with high-quality content in time to meet the needs of users.

5. Increase the voting mechanism in the station.

According to Ma's many years of SEO experience, if you want to make an internal page rank better, you must use a page with high weight, the first page is preferred, followed by columns page.

For example, the keyword competition of an inner page is too great. If you want to get a good ranking, you need more pages to link to it, and you can increase related pages, which can increase the density of a keyword and improve the ranking (see Ma's blog "How to Do SEO Optimization of Internal Links in Websites" for details).

Novice webmasters can optimize the links on the inner pages from the following aspects:

(1), optimize the navigation bar, and set the navigation bar at the top of the website to facilitate search engine crawling and user experience. This navigation bar should not be set in the form of pictures, and it is better to use words instead. Spiders are not sensitive to pictures.

(2) Optimize the related links of the website. In website optimization, you should make your website itself a network, and users can see any part of your website, so related links are very important. In the new website page, you should add anchor text links to the old pages, and spiders will search other pages along the anchor text, which will also increase the inclusion of the inner pages.

(3) Calling related articles is essential. As we all know, related articles can effectively stimulate visitors' interest in further reading, and increase website pv and visitors' stay time. Here, Ma also reminds everyone of two points:

(1), if the relevant articles are naturally interspersed in the text paragraphs, the effect is the best, because they are in line with the visitor's reading order, they will definitely be noticed and clicked.

(2) If you use cms system to build a website, you should pay attention to the related articles of Dream Weaving, and you need to change the program code to the whole website.

6. Increase the voting mechanism outside the station

Many seo novices, just getting started, come to a company for the first time, and the assigned job is to send external links. Most of them point to the home page, but there is no inner page, which leads to a serious imbalance in the optimization of the two. If you are a new site, the search engine will think it is cheating and deliberately optimize the homepage.

Therefore, Ma suggested that when you do the outer link of the home page, don't forget that the inner page also needs to be linked, so that the weight of the inner page is evenly distributed, the outer link is naturally released, and the search engine will be more friendly to the website, and finally improve the ranking of long tail words in the inner page.