Enterprise Concept of Yantai Zhenhua Department Store Group Co., Ltd.

Over the years, Yantai Zhenhua Department Store Group Co., Ltd. has taken the revitalization of national commerce as its own responsibility, made Zhenhua brand bigger and stronger as its goal, seized the opportunity and accelerated its development. Zhenhua department store chain and supermarket chain have expanded from downtown Yantai to more than ten areas around Yantai, such as Fushan, Mu Ping, Longkou, Penglai, Qixia, Haiyang, Rushan, Zhaoyuan, Weihai, Rongcheng, Weifang, Dongying, Jinan, Laiwu, Linyi, Liaocheng and Zibo.

Adhere to the brand and open a shop. Modern department stores and discount supermarkets are the two main formats of the company. Over the years, the company insists on dynamic adjustment, regards brand building as an important link to build the core competitiveness of enterprises, takes the market as the guide, constantly improves the market positioning, completes the industrial upgrading from "traditional department stores" to "modern department stores", and forms the advantages of dislocation of goods and information and scientific management. Zhenhua has become synonymous with "brand department store", "high-end department store" and "boutique department store", firmly occupying the high-end consumer market in Wei Yan.

Adhere to diversified development. While the retail industry is expanding and developing rapidly, Zhenhua Group has actively expanded its business field and achieved gratifying results in the real estate field: it has successfully operated real estate projects such as Linyi Yilongwan, Yantai Zhenhua International Plaza and Sheraton Garden Waterfront High-end Residential Quarter. Zhenhua Group promotes the development of real estate industry with the brand advantage of retail industry, consolidates the virtuous circle of retail industry with the development of real estate industry, and makes Zhenhua develop in by going up one flight of stairs. On this basis, it is necessary to reserve and develop new projects and actively and steadily extend to the fields of financial investment, e-commerce and high technology. , so as to achieve complementary formats, resource sharing, interdependence and coordinated development.

Zhenhua will actively promote the strategy of "going out" on the basis of building an international and modern large-scale commercial enterprise group, and quickly establish a chain operation network centered on Yantai, facing the whole province and facing the whole country, so that "department stores" will become the two wings of Qi Fei, with two-wheel drive of "retail+real estate", with retail as the mainstay and real estate development as the supplement, and various formats will develop interactively. In 2009, the sales revenue of Zhenhua Group will exceed 654.38+0 billion yuan, and the profit and tax will reach 600 million yuan.