Professional settings of the Department of Business Administration, Zhuhai College of Jilin University

Accounting

Accounting Management Program Accounting major is to cultivate a complete knowledge structure related to accounting such as management, economics and law, and to have strong accounting practical ability , excellent application-oriented talents with good professional ethics and communication skills. The main courses offered by this major are: Accounting Basics, Intermediate Financial Accounting, Advanced Financial Accounting, Cost Accounting, Management Accounting, Auditing, Accounting Computerization, Tax Planning, Financial Management, Corporate Strategy and Risk Management, Tax Law, Economic Law , Western economics, finance, statistics, etc. Through classroom teaching, this major enables students to lay a good theoretical foundation in management disciplines, systematically master accounting theories and professional skills, and cultivate outstanding talents who are familiar with my country's relevant laws, principles, policies and international accounting practices. Through experimental courses, students are equipped with the ability to investigate, research and comprehensively analyze financial data; through internship courses, students are cultivated in practical operations and the ability to solve practical problems; by organizing students to participate in the National Computer Level 2 Examination, students are trained and improved to use computers to engage in business Ability to work. This major organizes and arranges for students to take the accounting qualification certificate examination so that students can obtain job qualifications after graduation. Graduates are suitable for accounting, auditing and financial work in foreign-funded enterprises, state-owned enterprises, small and medium-sized enterprises, industrial and commercial administrative departments, public institutions, and various macroeconomic management departments of the government.

Business Administration

Business Administration Program The Business Administration major focuses on professional quality education and practical ability training. The main courses include: management, management communication, Western economics (macro, micro), statistics, accounting, financial management, human resource management, corporate strategic management, production and operation management, organizational behavior, economic law, business negotiation, Professional foreign languages, etc. At the same time, practical training courses are set up to strengthen practical teaching, and experimental courses such as enterprise establishment and operation simulation, manufacturing ERP simulation, and international enterprise management and operation simulation are offered. This major advocates the spirit of innovation, that is, based on modern management literacy and entrepreneurship education, cultivating individuals who are individual, knowledgeable about economics, good at business, good at management, have team spirit, have a global vision and innovation ability, and have a solid theoretical foundation and operational skills. Management talents of modern industrial and commercial enterprises who have broad knowledge and adapt to the requirements of the development of socialist market economy. Employment destination: Material production enterprises, commercial wholesale and retail enterprises, real estate investment and development enterprises, various investment management companies, financial institutions, various service enterprises, public institutions and government departments engaged in management and economic related work. At the same time, it cultivates students' ability to innovate independently and opens up avenues for independent entrepreneurship for qualified students.

Marketing

Marketing Major

Marketing Program

Oriented by market demand, cultivate professional knowledge and practical ability in marketing , senior marketing management professionals who have certain knowledge and abilities in management, economics, law, etc., and can engage in marketing-related work in various companies and enterprises.

Main courses

Management, microeconomics, macroeconomics, management information systems, statistics, accounting, financial management, marketing, international marketing, market research, Marketing planning, consumer behavior, business negotiation, e-commerce, international trade practice, economic law, etc.

Employment direction

Suitable for work related to marketing management in state-owned enterprises, Sino-foreign joint ventures, private enterprises, wholly foreign-owned enterprises, other industrial and commercial enterprises, state agencies, and public institutions.

Human Resources Management

Human Resources Management Major

Human Resources Management Program

Cultivate students with human resources management, economics, and management Senior professionals who have basic theories of majors such as law, sociology, etc., master the basic methods and skills of human resource development and management, and have the ability to analyze and solve human resource development and management problems.

Main courses

Introduction to human resource management, organizational design and development, organizational behavior, personnel quality assessment, performance management, salary management, labor law, labor economics, social security , international human resources management, etc.

Employment Direction

The human resources management major is oriented to the society, based on practice, and focused on practicality. After graduation, students can work in government or enterprise human resources development and management departments, public sector management Departments as well as NGO personnel departments are engaged in human resource management.

The sand table simulation laboratory and business negotiation laboratory of the Department of Business Administration were officially put into use in September 2006. The total usable area is 100 M2/room, which can accommodate 110 people for experimental teaching at the same time. The laboratory is equipped with necessary teaching facilities such as multimedia, projectors, and computers. The total value of instruments and equipment is 414,468 yuan. The laboratory is mainly used for experimental teaching sessions of business management sand table simulation training, business negotiation and marketing planning courses. In the process of practical training and teaching, the sand table simulation laboratory has formed a unique management system and established a scientific management system and unique teaching methods, which provide strong support for cultivating applied compound talents and enable students to Management abilities and professional qualities have been rapidly improved during college. The accounting and marketing professional laboratories have been planned and will be officially put into use in March 2011.

Business Management Major

◆The teaching content highlights the coordinated development of “foundation, ability, quality, and application”. That is to say, it focuses on professional abilities and strengthens the two most important basic abilities in management - interpersonal communication skills (focusing on bilingual teaching) and information processing abilities (focusing on computers and management mathematics).

◆The teaching method pursues the unity of knowledge and action. On the basis of systematic professional knowledge teaching, case-based teaching and multimedia teaching are actively promoted.

Marketing Major

◆ On the basis of consolidating professional knowledge, increase the proportion of practical training courses. Courses such as "Marketing Practical Training" have been opened.

◆Hire well-known industry entrepreneurs to teach and give lectures, and hold lectures regularly. Enterprise experts play an important role in knowledge and skill structure, curriculum, teaching content, practical training and learning outcome assessment.

◆ Highlight practical teaching and actively participate in social practice. Under the guidance of teachers, we use the school-enterprise partnership to open a second classroom to improve the practical abilities of teachers and students.

Human Resources Major

◆ Highlight bilingual teaching. Courses such as international comparison of human resources and foreign language for human resources majors are offered. Improve students' bilingual communication skills in Chinese and English, thereby improving students' competitiveness for employment in domestic and foreign-funded enterprises.

◆Focus on case analysis. Use typical cases for teaching, improve students' perceptual knowledge and cultivate students' empirical analysis ability through teaching and discussing cases.

◆Virtual business features. This major offers recruitment-training management, performance-salary management and other courses. This type of course mainly uses role-playing, team management and other teaching methods to allow students to experience various game relationships in business decision-making and judge and master the feasibility of various human resource plans.

Accounting Major

◆Focus on the systematic cultivation of basic accounting theoretical knowledge. High-quality textbooks are selected to teach basic accounting theory knowledge systematically, gradually and completely, laying a solid theoretical foundation for students' career development.

◆Introduce manual accounting operations into the classroom. The "Accounting Practice" course is set up, from recording vouchers, accounting book registration to generating financial statements, which is consistent with the actual accounting processing of enterprises, in order to consolidate and deepen theoretical knowledge, and at the same time improve students' practical ability.

◆In order to adapt to the skill needs of accounting personnel due to economic development, the course "Computerized Accounting" is set up. Teach the design principles and practical applications of accounting software, combine theory, practice and informatization to cultivate accounting talents in the new era.

Features of applied talent training

◆ Combination of laboratory teaching and theoretical teaching.

◆Organize students to visit companies, conduct inspections, research, and practice.

◆ Regularly organize sorority parties between students and companies or participate in corporate activities to communicate with each other and exchange information to improve students' perceptual understanding.

◆Students organize entrepreneurship and marketing competitions through association activities.

◆Organize students to participate in various marketing, management and other entrepreneurial competitions sponsored by the national, provincial and municipal levels.

◆Focus on the construction of a double-qualified teacher team and emphasize the integration of theory with practice.

◆Hire entrepreneurs as part-time professors and highlight case teaching to cultivate application-oriented students.

Teacher Characteristics

◆The age structure advantage of the teaching team. The teachers in the Department of Business Administration are a combination of old, middle-aged and young teachers. In the teaching process, the older teachers have rich teaching and scientific research experience and give full play to the role of teaching, helping and leading, helping the middle-aged and young teachers to improve their teaching level and enhance their scientific research capabilities; and As the backbone of teaching and scientific research, middle-aged and young teachers work hard and undertake the main teaching and scientific research tasks. They can complete their jobs well and lay an important foundation for the construction of colleges and departments.

◆Advantages of academic qualifications, degrees and professional titles. The Department of Business Administration currently has 6 teachers with doctoral degrees, 1 postdoctoral fellow, 2 doctoral students, and the rest have master's degrees; there are 6 professors, 2 associate professors, and the rest of the teachers have lecturer titles. This structure greatly promotes the construction of the teaching team.

◆Advantages of dual-qualified teachers. The teachers in the Department of Business Administration have profound attainments in combining theory with practice. Many teachers have practical work experience in enterprises and have established close relationships with enterprises. They are very familiar with the internal management processes of enterprises. They can conduct theoretical analysis based on specific cases during teaching, so that students can not only grasp the essence of management theory, but also possess the knowledge Strong practical ability. In addition, young teachers often organize and guide students to participate in management skills competitions at all levels, and have won high-level competition awards many times, winning honors for the department.

◆Advantages of part-time professors. There are a group of entrepreneurs hired as part-time professors in the Department of Business Administration. They have higher academic qualifications and many years of business management practice and performance. In addition to teaching students, these part-time professors also lead students to immersively inspect companies. , experience, which has benefited the students a lot, and they have made important contributions in cultivating application-oriented college students.

◆Teaching and scientific research advantages. The teachers in the Department of Business Administration have strong teaching abilities, excellent teaching quality, and good teaching effects, and are welcomed by students. All teachers have made fruitful scientific research achievements and have a high level of scientific research. They have published many papers and undertaken a number of national-level scientific research projects, provincial and ministerial-level scientific research projects, municipal and school-level scientific research projects, and horizontal projects completed in cooperation with enterprises. He has won provincial outstanding scientific achievement awards for many times, and a considerable part of his achievements have been adopted by actual departments or units, contributing to local economic development and laying a solid foundation for integrating theory with practice in teaching work.