Why does Anta's shopping guide only need 18-30 years old?

Brand image. Anta Sporting Goods Co., Ltd., referred to as Anta Sports, is a leading sporting goods enterprise in China, mainly engaged in the design, development, manufacture and marketing of Anta brand sporting goods, including sports shoes, clothing and accessories. The age requirement for the company to recruit shopping guides is 18 to 30 years old in order to have a good brand image. Shopping guide is usually a long-term behavior. In a sense, they are salesmen under special circumstances and terminal salesmen who directly face customers.