How does the concept of value chain management help the group improve productivity? In order to benefit from value chain management. What measures must the group take?

(1) Value chain management is a complete process of orderly managing various work activities and information along the whole value chain. Value chain management helps the group to improve productivity by improving procurement, logistics, product development and quality. Supply chain management is internal-oriented, mainly focusing on the efficient inflow of raw materials (resources) into the organization; value chain management is effect-oriented and is committed to creating maximum value for customers.

(2) In order to benefit from the value chain, Bluebird Group can adopt the value chain strategy, including the following measures:

① Coordination and cooperation. In order to make the value chain achieve its goal, that is, to meet and exceed the needs and desires of customers, Bluebird Group must maintain a cooperative relationship among the members of the value chain. Each partner must find out what he may not value but the customer values.

② technology investment. Bluebird Group can reorganize the value chain through information technology, so as to better serve the end customers.

⑧ organizational process. Through value chain management, Bluebird Group must carry out a critical evaluation of all organizational processes from beginning to end, so as to observe the links that increase value and eliminate the work activities that cannot increase value in time.

④ leadership. From the top management to the lowest management, Bird Watching Group must support, promote and promote the establishment and sustainable operation of value chain management.

⑤ employees. Bluebird Group improves the quality and ability of employees through flexible work design methods, effective recruitment process and continuous employee training.

⑥ organizational culture and attitude. Bluebird Group should establish an organizational culture and attitude to support value chain management. Such cultural attitudes include sharing, cooperation, openness, flexibility, mutual respect and trust. Partners inside and outside the organization should have the attitude and consciousness of supporting value chain management. Bluebird Group should measure everything in the organization (including coordination and cooperation, technology investment, organizational process, leadership, employees, organizational culture and attitude, etc.) that affects the value-added of the value chain. The company should track the product and customer satisfaction (even after several years of sales) from the assembly line to help the organization correct quality problems and create a new model for product improvement, so that the organization can benefit from the value chain.