Brief introduction of Yun Qi scenic spot in xiang yuan

Xiang yuan Yun Qi Scenic Area is very popular recently. The natural scenery and landscape here are like the middle scene in a painting, which makes people drift away from the deep space. This peerless beauty was created by the early geographical movement of the blue planet, which is awesome and expected.

Yun Qi censer peak, the peak of the sea of clouds where Tang Priest stands in the film.

"The light of the rise of the country!" During the Qingming holiday, a reborn the Monkey King detonated the screen and set fire to the Yun Qi Scenic Area in xiang yuan. Many tourists came to Yun Qi in the rain to watch the sights such as "Yuehua Tianjie", "Wulaofeng" and "Xiaohutian" and feel the shock of the prototype film.

It is no accident that movies meet scenic spots with prosperous culture and tourism. Over the years, Xiangyuan Holdings has deeply cultivated Anhui, strengthened cultural construction, fully tapped tourism cultural resources, and innovated development methods, telling a long and magnificent story of Anhui cultural tourism?

Monkey King reborn movie poster.

Film and television IP leads the development of local tourism

Statistics show that during the Qingming small holiday, Xiangyang Ecological Park under Xiangyuan Holdings returned to the same period of 20 19, exceeding the same period of 2020 180%. Xiangyuanhua World, located in Feixi County, received a year-on-year increase of 174%. The movie "Monkey King Rebirth" has brought fire to Yun Qi Scenic Area in xiang yuan, attracting tourists to punch in.

A series of data and phenomena show the recovery and rebound of cultural tourism industry in the stage of normalized epidemic prevention and control.

It is worth mentioning that "the Monkey King Reincarnation", a cartoon produced by Xiangyuan Culture, premiered on April 2, ranking third at the Qingming box office.

One of the shooting locations is xiang yuan Yun Qi Scenic Area. Why did you choose to shoot here?

Interpretation of "National Wind Wandering" in Yun Qi Mountain

Wang Yunfei, the director of the film, said that it was not only the scenery of Yun Qi Mountain that attracted him, but also the aura of the mountain.

"Even feel very appropriate name, the Monkey King and somersault cloud mountain. There are two clouds of Xu Xiake, and the ancient road competes with the wind; Tang Bohu preached for seven days and wrote an inscription here. Zhang Sanfeng who travels in seclusion; There is an anonymous person who worships him and enjoys himself on a whim. " Wang Yunfei said.

In recent years, Yun Qi Mountain Eco-cultural Tourism Zone in xiang yuan has actively developed educational tourism products based on regional characteristic resources, launched a series of research tourism products such as Taoist culture, inscription culture and geological relics culture, organized various research activities in cooperation with famous universities such as University of Science and Technology of China and Anshi Normal University, and established the Yun Qi Mountain Culture and Art Museum. It also launched a "Happy Country Tour" with Chinese culture as the carrier, and created scenes such as "Chivalrous Man Exploring the Road", where tourists can dress in ancient costumes and go into the mountains to pursue.

Xiangyuan Planet Garden is a natural garden with the theme of "Nature, Children and Future".

Insist on innovation and lead the independent incubation of brands.

202 1 the working meeting of directors of the national department of culture and tourism proposed that the deep integration of culture and tourism should be promoted during the tenth five-year plan period. Actively promote the integration of culture and tourism formats, product integration, market integration, service integration, exchange integration, promote complementary advantages, and form a joint development force.

Standing at the tuyere, Xiangyuan Holdings took advantage of the trend.

Take the first Xiangyuan Planet Park located in Hefei Xiangyuan Flower World Tourism Resort as an example. This innovative project, which integrates gardens, botanical gardens, art galleries, museums, natural science research and natural science education bases, has been well received by the market since its official opening on May 2020 1, which not only provides value-added content for the resort, but also promotes the upgrading of related products.

At the 2020 China Tourism Group Development Forum, Xiangyuan Planet Garden project stood out from hundreds of cultural tourism projects in China, and won the top ten innovative projects of cultural tourism integration development in 2020 together with the Forbidden City.

The first Xiangyuan Planet Garden is located in Hefei Xiangyuan Flower World Tourism Resort.

"Xiangyuan Holdings has not only established a tourism industry research and design institute, but also devoted itself to industrial policy research, consumer psychology research and tourism product research and development. A number of specialized companies involved in tourism development, scenic spot operation, landscape design, inn and boutique hotel management have also been established. Through acquisition and investment, a set of standardized tourism product management system is formed. Xiangyuan also relies on the big data of its own content company, Kojima Science and Technology, to analyze tourists' consumption psychology and market trends, realize minimally invasive innovation and customization in product research and development, and constantly iteratively upgrade existing products. "The relevant person in charge of Xiangyuan Holdings introduced.

Live with the city and be proud of the city.

Deeply cultivated in Anhui, unique cultural tourism projects have taken root, and xiang yuan, which is moving forward, has enhanced its location value and led a better life by giving the region more charm and connotation.