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Reception speech of real estate agent
Reception is a science. Good reception and close contact can directly contribute to the signing of the bill. So good reception is almost an important prerequisite for the success of your program. Reception is divided into storefront reception and network reception. Of course, sometimes there are random receptions, that is, in the corridor, in the garden of the community, in front of other companies and so on. This time, we mainly start from two aspects: storefront and network reception to understand the reception ideas and corresponding words.
First, the mall reception
1, store reception housing reception
When the store closes the house, the most important thing is to inquire about the corresponding house information and register it. Of course, some business owners will ask you about the current situation and trends of the market, as well as the transaction price. So try to lower the psychological expectations of the landlord and don't deviate too much from the facts. Many times, the landlord will pretend to be a customer to understand the market first, because the landlord concluded that in the process of selling the house for a long time, the quotation given by the intermediary to both parties is inconsistent. So the landlord wants to exaggerate the price of his house. At this time, it is mostly judged by experience, and then the corresponding text is matched after the conclusion.
Idea: the landlord directly reports the housing, we make records and then pave the way? Mr. XX, we pay attention to every block and have been doing it for nearly X years. We are experts in this area. Your house price is a bit high, but I'll report it to you first, and I'll also find some prospective customers to show you the house. (Idea: sell our specialties and stabilize the landlord) Don't report too many companies. Now the customers are gone. If you report too many companies, customers will think that you are in a hurry to sell and the price can't go up. And every company will call you, which will affect your work and life. (idea: pave the way for him not to find other middle prices, and tell the stakes)
Idea: If the landlord wants to explore the market price, the sincerity of selling needs to be explored by ourselves, especially for landlords who can rent or sell, but most of them tend to rent, it is best to give the landlord advice on selling the house, so as to build trust, constantly give confidence and make him feel that the market is good and sell it-Mr. ——XX, you see. Now the transaction data on the market are rising, and the return on investment in renting houses is less than 3%. Buying a house is much faster than renting a house. (Idea: Suppose an investment client in the case earns XX million a year by reversing the house) Recommend him a set of house with high value, and let him change the house or directly reverse the house to make money. (idea: if you are still hesitant, first persuade to leave the key, and it is convenient to rent a house. Our company gets off work at the latest, and its customer base is also high-end. Some people get off work very late, and the house with the key will digest quickly, so you will be more worry-free! I suggest you stay in our house. If there is any damage, you can contact us directly. Many left keys are damaged and no one can be found. We will clean your house regularly. (Idea: first stabilize, gain trust, leave the key, and then follow up bit by bit to persuade him to sell)
Thinking: In some special cases, such as a customer has just seen another house, we can also use our professional knowledge to find out the house he has seen without protecting the house.
-Mr. XX, did you see the set where you can see the XX building of XX primary school? No, just the kind where the landlord is not local, the home is a little messy, and all the furniture has moved away? (Idea: Make professional judgment as much as possible, don't let him think that we are in the source of the suite, just know the situation in order to find the right one for him)
Idea: Generally, landlords who live in nearby communities wear casual clothes when they look at the windows, and men may wear slippers. In fact, there are still some characteristics that can tell whether it is a customer or an owner. After the window can identify the identity, it can be directly guided to the store for further information collection.
Sister A. X, do you want to sell the house nearby? We specialize in neighborhood, very professional. Why don't we go in and have a drink and talk?
Sister B. X, the market is good now. You can see that these houses are basically sold, and our sales ability is very strong. If you sell the house to us, you will get a good price. Come on, let's sit at the door.
Idea: If the reception goes well, try to leave the landlord's phone number and key (except for self-occupation), and try to go home with the landlord to see the interior decoration and maintenance of the house. Be sure to get into the habit of taking pictures of the house, which will be very helpful for us to recommend the house on the website or temporarily show the photos to customers when we can't see the house. Therefore, in addition to the shoe covers, try to bring a camera when you go to see the house.
2. Customer reception at the reception desk of the shopping mall
For door-to-door customers, we must play the spirit of 120% to receive them well, because almost all door-to-door customers are accurate and sincere, and it is very likely that they will be forced to sign the bill on the spot. Therefore, we should pay attention to the grasp of the customer's temperature, and we should not be too hasty or careless. The first question should ask the corresponding information or demand, but also reflect our professionalism and service quality.
Idea: Most customers are window receptionists, so brokers should first be familiar with the window listings or have at least 10 suite sources in their minds for emergencies, otherwise they will ask questions. Our customers don't trust us.
Hello, Mr. XX, do you want to see the room?
B, hello, just look around and call me if you think it's appropriate.
Idea: Be sure to stand next to the customer, but don't get too close. Keep a close eye on the customer's sight. If you find that customers have been paying attention to a house for a long time, you will take the initiative to take a look at the price information. Don't be too concerned and too passive.
Mr. A. XX, houses are selling very fast now, and some of our houses have not been updated in time. Why don't you sit in the house and have a glass of water and have a rest, and I'll show you the detailed floor plan?
Mr. XX, a super-value house just came out here yesterday. It is a small two-bedroom apartment on the floor of XX Community 12, facing the community garden. I wonder if it meets your needs? Let's go in and have a closer look.
Mr. C. XX, many houses are in my mind. Let me introduce you to the floor plan below.
Idea: No matter what you say, no matter what house you introduce, the purpose is to pull customers into the store to discuss in detail. If you don't want to enter the store at all, leave your phone number at once.
Mr. A. XX, please get busy first. Please give me your phone number and I'll let you know if there is a suitable house here.
Mr. B. XX, please leave your phone number. As long as there is a good value house here, I will definitely recommend you.
Idea: If the customer refuses to leave his phone number, he can't give up at this time, because at this time, at least 75% of the customers will stay.
Mr. A. XX, if you don't move in, how can I inform you in time when there is a good house next time? This market is afraid of missing good houses.
Mr. B. XX, aren't you afraid that we will keep calling? I'll text you next time and call you when you reply. If you don't want it, I won't bother you! You really need to leave me a phone number. Your phone number is 13,,,?
Mr. C. XX, the inspection time of this apartment you want is uncertain. You'd better leave your phone number. I will make an appointment with the landlord and let you know as soon as possible!
D. don't stay. Last time, a customer didn't leave his phone number. On the third day, he provided a particularly good house, which was the condition of his acceptance. He couldn't find anyone at all and was sold when he came back at the weekend. He is sorry to know that. You must never say that there is no fate. In fact, fate is created by us, don't you think? Do you think your phone number is13 ~ ~ ~? (Idea: Regardless of whether you leave a phone number at the end, the broker must take the initiative to hand over the business card, otherwise there is no chance of recovery! Don't be stingy with this action)
Idea: Some customers are very direct. They go straight into the store and find a chair to sit on. They will ask you directly if you have an apartment in XX or YY. If there is, you can look directly. If not, get up and leave. For such customers, we are also more direct. First, we directly tell her the corresponding information, so that colleagues feel that they are going to look at the house soon, or we can quote a set that meets her requirements but can't see it now. We need further verification before inviting her to see the house. The purpose is to leave her phone number.
Sister A. X, we have the house you mentioned on the 6th floor of Building X and the 25th floor of Building X, but the price is slightly different. What do you think your psychological price is?
B.this apartment. Now there are two apartments in this community. In fact, there are only a dozen sets of this apartment, and they are rarely sold. Because the owner is very comfortable, he doesn't sell it. It's not easy to see the house. Let me show you the photos and floor plan first. If it's all right with you, we'll make an appointment with the landlord to see when we can see it today.
Sister C. X, this house is rented out. You can only look at photos. The landlord is out of town. You see, if you think the house is nice, let's have a bonus. I'll show you the intention payment agreement. After signing it, we'll transfer it to the landlord and ask him to come back as soon as possible. what do you think? Actually, you don't need to worry. Our company is a direct chain store in Beijing. There are more than 600 stores in Beijing. We focus on the mid-to high-end market. I have been in this shop for more than four years. Our company attaches great importance to the service and safety of owners and customers.
Idea: At this time, we should sell more companies and pave the way. If she doesn't pave the way, she may distrust the company and brokers or lose to other intermediaries.
A: You see, we are the first one in front of the community. If the owner applies for a house, he will basically report it to us first. Besides, now owners have a choice when applying for a house, not that big companies don't choose. Our company has been in this community for 2-4 years and is familiar with many owners. Many owners have clinched a deal in our hands, so we have mastered most of the houses in this community to help you find the most suitable house in the shortest time. After all, you are a busy man and don't have much time to spend on buying a house, so our efficiency is definitely the highest.
Sister B. X, our company has been here since 2006, specializing in surrounding communities. So basically, we have all the houses for sale in this community. And to be honest, every house is similar. I really don't recommend you to go to many companies. We all provide one-on-one service. You look for many companies and get many calls every day, which will affect your life and work, and some will delay your best purchase opportunity. I believe our company can help me find a suitable house.
Idea: Some customers may choose a nearby property for the first time, so such customers will ask a lot of questions about the property. Surrounding facilities, traffic, market trends and so on. When you meet such customers, you must introduce and guide them patiently. This kind of customers need to have a look at it immediately, because they have no idea about the housing in the community. Taking a look can further understand their needs and guide them in the right direction. During the reception, in addition to selling companies and individuals, we should also pave the way for loyalty, and we don't want to disclose the houses we have seen to our peers. But I don't mind them going to any agency, because they won't choose who to serve them without comparison.
Sister X, which neighborhood house have you seen recently? What bedroom house have you seen? How long have you been watching this house? When is the latest viewing time?
Idea: Find out what she has seen and why she doesn't like it, so as not to make the same mistake again. Test the time period of her overall house viewing, and judge her psychological price and rising degree. You can also analyze her needs through the houses she has seen, and further gain her trust.
The situation around this community is like this ~ ~ ~ ~ Is it for children to go to school or for the elderly?
Idea: Ask customers the purpose of buying a house, and the needs for different purposes are naturally different.
Sister X, are we living or investing?
Thinking: Inquiring about the purpose of buying a house, the psychological price is different for different purposes.
What area range, orientation, price range, floor and supporting requirements are needed?
Idea: You can try to draw up a house that meets his requirements to test what his real requirements are.
Sister X, do you have any friends or relatives? Have any colleagues lived or bought houses around here?
Train of thought: inquire whether you know the price and apartment type of the community, whether there are annoying military advisers and so on.
Where do you work? Is it far?
Idea: judge whether it is convenient to see the house. When asking about one-off or mortgage, I suggest asking when traveling.
Second, network reception
1. Housing reception by network reception
The Internet receives relatively few houses. Although landlords are now looking at the listing information published by various websites, after all, they want brokers to feedback the most real market trends, so general brokers receive fewer online listings. If you receive it, it is actually no different from the dish washing phone. You should ask for the basic information of the house accordingly. It's just that some of the houses hosted by the network are not familiar with their own products, and the landlord will deliberately inquire about the highest price you can give. So I need a little experience to judge whether it is the landlord or the customer. Since our purpose is to collect information and leave the landlord's phone number, it is suggested that brokers leave their mobile phone numbers online and try not to leave their seat numbers.
Idea: the house that may be reported is a strange community. In addition to accumulating more property information of surrounding communities, it is still necessary to be flexible. If you don't understand, you must find out, or tell the truth directly. We won't do this community for the time being, but we can help the owners find customers. Maybe he also has friends who own the community house we made. Don't ignore them.
Oh, you mean the house in XX community? To tell the truth, our store may not be able to do that community for the time being. But since you recognize me so much, so does our company. I will do my best to recommend you to the corresponding stores and let them find customers for you as soon as possible. Can you tell me the specific information?
Idea: After knowing the information, ask if there is any information about the nearby houses.
Then, Mr. XX, I will pay attention to and recommend this house for you. By the way, don't you have a house in YY? Or do your friends and relatives have no houses here? The houses here have been selling well recently. If possible, Mr. XX, you can sell the XX community and buy another one! It will definitely appreciate!
Idea: If a purposeful owner will directly inquire about your housing situation online, don't directly ask about the housing price at this time, just say that the housing prices are almost the same now, basically within the range of XX-YY, depending on the apartment type. If he is always entangled in a certain apartment or a certain floor, he can basically determine that the owner is making an inquiry and take corresponding countermeasures.
Mr. XX, the house you mentioned can be seen now. Please come here at your convenience. Oh, not today, is it? Mr. XX, if you don't come today, the house will be gone. There are really not many units now, and the price of this house is still lower than the market price.
Idea: lure him to see the house.
Uh-huh, uh-huh, the current price is only S 10,000 per square meter. I said come here at your convenience now. Look at this apartment. Oh, are you familiar with this apartment? Don't look? I just want to ask the price.
Idea: basically, you can tell whether it is the owner or the customer when you say it here.
This is basically the range price I just told you. Oh, so you want to sell the house? Cough. I thought you wanted to buy it. What about your house? ~~~~
Idea: Therefore, it is good for brokers not to be too clear when quoting, and to be vague about themselves. This will not raise the owners' expectations of housing prices.
2. Customer reception of network reception
Many customers will want to get the information they are interested in directly after seeing the houses recommended by us through the Internet. Therefore, brokers have no choice but to be a little cautious about the reporting of housing information. If you are in front of the computer, be sure to check his mobile phone number first to see if the agent is looking for a house. Then, if you are not familiar with the housing he asked, just log on to your online page, find out your own quotation and recall the basic situation of this house. Then strategically guide him to see the house. If he asks if the house is still available, basically don't say no at once. We will try our best to dig out the general information of customers during the telephone reception. And be sure to show them the house. Remember, no matter how you respond to the guest room's inquiry, you must try your best to convey your sincere feelings in the conversation, and don't let the customer communicate with our initial funds: glib? Impression! We often say the same thing, and the taste from different people seems to be different, because language contains different feelings. And it feels penetrating. Think of it as outstanding and impressive? Talk show? You also need to accumulate and practice repeatedly at ordinary times. Exercise is the best way to exercise our speaking ability.
Idea: For posts with ultra-low prices, what are the key points? How is the housing situation? What should be paved must come first.
? Mr. XX, this house does exist, but ~ ~ ~
A. The landlord is away from home and doesn't know much about the market price in Beijing. He quoted us this price, but according to my experience, it still needs to be stable. According to the price quoted now, it must be the lowest, and many customers are asking, otherwise, you can leave me a phone number first, and I will look at two similar houses first, and I like to discuss it later! Because the initial demand is certain, all you need to do is leave your phone number. Stabilize the mood and guide the house)
B: We are showing it to our customers now. The landlord is in a hurry to use the money. It was just reported last night. You know, the price in XX community is absolutely cheap. Is it convenient for you to come here now? I can pick you up here! Can you find our store (idea: create a tense atmosphere, look at the house, and finalize the details after meeting)
C. it seems to have been sold. Just now the landlord talked about it in the shop next door to us (or there are customers talking about it now). Is this your mobile phone number? I'll call to confirm and call you back in five minutes. (Waiting for three minutes) Mr. XX, the house hasn't been signed yet. I asked for the key. Now you can go and have a look, or you can come here now. This price is really hard to find in the market! In addition, there happens to be a house with good cost performance, which can be seen later today. Come here and I'll make an appointment for you to see it together! (Idea: Show our sense of service, first guide the house inspection and prepare the alternative plan, and turn to the alternative housing without seeing the house or selling it)
D. I didn't send it. The post was sent by the landlord. He is in a hurry to sell and has no time. I have a very good relationship with him, so he left my phone number. I still have the key to this house! (Idea: Describe a house with little basic information published online, and the following measures should be changed. )
Idea: If the customer really comes to see the house, take him to see the house with the key, pave the way for the customer to wait, create obstacles for on-site booking, or ask colleagues to cooperate. Call you when you show it to let you know that the house price has just risen or the house has been sold! Try not to show any flaws. The purpose is to let him book a key room or find a suitable one for him.
Thinking: Of course, it can also be said that the house is gone or the house price is really untrue, but the key is to stabilize the customers, understand the needs and guide them to see other recommended houses.
Mr. XX, I'm sorry, we have sold this house, but we just bought a house with better cost performance today and haven't had time to send it yet. It's also an X house.
Idea: Choose a three-bedroom house with a key recommendation. After the recommendation, compare it with the three-bedroom house you released and highlight why you recommended this new house. Call the customer for advice? Target house transfer? Because customers like fresher and better information!
So I suggest Mr. XX take a look at this house (thinking: from the customer's point of view, he will also feel that this intermediary seems to be giving him better advice, which will greatly add points to your impression)
Idea: pave the way for customers not to find other colleagues.
A. Our houses are shared. If you want to find me, you don't need to find other colleagues, because the houses are all the same. Idea: I am the best in the market, and I am an elite.
I am the monthly champion of our company in 65438+ February, and I am sure I can help you find a house.
B.whoever you contact first belongs to his client. Have you contacted other colleagues? If there is, I won't take you. Go find him. (Idea: I betrayed my colleagues while showing my generosity)
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