Why does Alibaba hire a 60-year-old man with a salary of 400,000?

The reasons why Alibaba recruits senior citizens with high salaries are reflected in many aspects.

Expanding the elderly market

Recently, the boom in maternal and infant e-commerce has led many entrepreneurs to expand their focus to middle-aged and elderly consumer groups. As my country's aging process accelerates, e-commerce for middle-aged and elderly people may become the next blue ocean. At the end of 2014, the number of people aged 60 and above in my country was 212 million, accounting for 15.5% of the total population. According to the "China Aging Industry Development Report (2014)", this number will reach 480 million people in 2050. It is estimated that by 2050, the consumption potential of the elderly industry market will increase from the current 4 trillion yuan to 106 trillion yuan, and the proportion of GDP will increase from 8 to 33.

At present and in the future, the development of my country's population aging will show the characteristics of rapid growth and large scale of the elderly population; rapid growth of the elderly and disabled elderly people, and heavy social burden. The elderly products market will enter a golden opportunity period of rapid development, ushering in the broad prospects of "silver hair business opportunities". Alibaba recruits senior citizens to promote its business.

?

Help solve China’s aging problem

According to United Nations standards, people over 60 years old A population of more than 10 years has entered an aging society, and China entered an aging country in 2000. Data show that the size of my country's elderly population is showing a development trend of total expansion and accelerating growth, and the burden of population support is gradually increasing. Alibaba's recruitment of elderly people will enable a group of retirees who are still able to work to resume work, increase their income, and reduce the burden of providing for their children. For society as a whole, this move can also alleviate problems such as labor shortages caused by aging.

?

?

Improve corporate image

Recruit the elderly with high salaries and provide jobs for the elderly , helping to solve the problem of homelessness for the elderly and demonstrating a corporate image with a strong sense of social responsibility. This will be beneficial to Alibaba's future development.

?

?

In short, recruiting senior citizens with high salaries is very beneficial to Alibaba.