The difference between Alibaba International Station operation and Tmall operation

The difference between Alibaba International Station and Tmall operations can be understood from the following points:

1. The positioning of Alibaba International Station and Tmall, the former is B2B, The latter is B2C. B2B is for enterprises, while B2C is for end customers. B2B is for wholesale, and generally the single order amount is large, while B2C is for retail, with many orders, but the amount is not large.

2. Each company has different requirements for the operation of Alibaba International Station and Tmall. This is related to the characteristics of the industry, enterprise, product, etc., and will naturally be reflected in the difference. Not much difference.

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Job description:

1. Design the overall decoration style, color system, and creative advertising graphics of Alibaba International Station stores

2. Responsible for the post-decoration maintenance and maintenance of the website Edit, have a good sense of visual art, and be able to design layouts according to customer and market requirements.

3. Assist operations in producing product templates and product borders.

Familiar with Alibaba's backend

1. Proficient in photoshop, dreamweaver, AI and other software, with the ability to independently design layout;

2. Proficient in art Basic skills, sensitive to web-related elements such as colors and lines, like to create and use imagination, and design with rich rendering power;

3. Delicate and patient, good communication and coordination skills, and a high sense of responsibility. Have strong self-motivation, be able to continuously learn new knowledge, and have the quality of independent thinking and work. 1. Tmall focuses on domestic retail sales for brands, and Alibaba International focuses on foreign trade and batch sales. Tmall is a mall and supports online transactions. Alibaba International does not support it, and it is business-to-business trade;

2. Operational principles It’s almost the same, but the focus is different. There are many differences between Chinese and foreigners;

3. Knowledge base, they are all products under Alibaba. The difference is that they target different customer groups;

4. Alibaba International has attracted many foreign customers in recent years, and the Asian market is also booming. At present, the European and American markets are not well-known, and they are spending a lot of money on advertising and promotion. The future prospects are still good. Alibaba International Station is B2B

Tmall is positioned as B2C

B2B is for enterprises

And B2C is for end customers

B2B does wholesale, and generally the single order amount is large

But B2C does retail, and the amount of a large order is not large.

Each company has different requirements for the operation of Alibaba International Station and Tmall

This is related to the characteristics of the industry, enterprise, product, etc., and will naturally reflect the difference.