How to operate the maternal and child store?

First, open a big store in a small place-this is the conclusion of the baby products industry seminar on opening a store in the county, which contains several meanings: First, the entry threshold for the baby products industry is relatively low. If the business area is not very large, it is easy for everyone to rush in, and then compete by price, and finally everyone has no money to earn; Second, those who eventually become industry leaders are professional and large-scale. Third, China people like to follow the trend, occupying the commanding heights from the beginning, and it is difficult for others to compete with you. So the opponent can only be a follower at most!

This is the most important sentence for people who want to open a shop in a small county!

2. A successful shopping guide is a qualified baby nurse. This sentence makes us understand the particularity of the baby products industry, which pays special attention to the added value of products and requires shopping guides to instill practical parenting knowledge into customers while selling products, because for young mothers, nothing makes them more willing to listen than parenting knowledge.

Third, customers will believe that baby-friendly products are an industry that relies on guiding consumption. It is very important to take the initiative in the transaction process. It is not enough for a shopping guide to know baby products. Mastery is a must, because today's customers are very picky. Only by letting her serve you will you believe you. You can achieve the purpose of guiding her consumption!

Fourth, a large amount of money-this sentence also applies to other industries. Be sure to make baby products (food, underwear, coats, diapers, toiletries, daily necessities) with strong repeated consumption.

Five, cold costs twice, health food for half a year-many consumers will buy milk powder and rice noodles for their children, but they are reluctant to buy health care products for their children. It feels a little expensive, but now the hospital charges are too scary, even a small cold costs hundreds or even thousands of dollars. Let the shopping guide learn this sentence, and let her learn to instill such a theory into customers: it is very likely that children will catch a cold. If you start taking health care supplements, colds can be alleviated or avoided. In fact, all the money was spent in the end, but one was spent on the hospital and the other on the children's food.

Sixth, from infants to infants-the store used to be called a certain infant store, but now it is called a certain infant store. The word difference is two different things in the market. When the competition was not fierce a few years ago, it was enough to make products for infants aged 0-3. Nowadays, the competition is fierce, and it is necessary to extend the products to children in order to get more living space.

Seven, the area is not large, don't make maternity clothes-many novices think that doing a good job in pregnant women's business is an important part in the early stage, so even if the area is limited, you should wear some maternity clothes. Just like when we go to the store, we really eat those 3-4 courses, but if there are only 3-4 courses, we won't go because there are too few choices. Similarly, with fewer maternity clothes, customers have fewer choices. Too much talk will distract you, so don't wear maternity clothes in the shop!

8. It is more difficult to buy goods than to sell them-baby products include: food, lathes, toys, books, toiletries, maternal and child products, postpartum products, coats, daily necessities, bedding, gifts, souvenirs, shoes and hats. There are a wide range of industries, but the market is scattered, and there are geographical restrictions on food and some well-known brands. At present, there is no market in China that allows consumers to buy all the goods in one stop. "Everything they want to buy is difficult to buy", which is the biggest headache for baby shops.

Nine, whether to earn money or not-many mothers compare the prices of goods when they are pregnant. No industry has such a long time (10 months) to choose from, such as Johnson & Johnson and Beiqin. They can remember all the price differences. When a new store opens, they won't think about what to buy first, and then try to find out which of your products is more expensive than others.

Ten, just try it-a few years ago, it was possible to open a baby shop with a try mentality, but now it is bound to fail with this mentality. Because the market is not what it used to be, it has now entered the era of all-round competition. Because a boss who has tried his best can't find a big store, can't buy a full range of goods, can't operate patiently, can't learn product knowledge and parenting knowledge seriously, and now he has a baby shop, all of which are necessary. If you just try, you will definitely fail!