Work to be done before and after the opening of pet shops

Everyone is full of expectations when every new store opens, but pet shops are not big supermarkets or hypermarkets, so opening pet shops is to follow the trend, not to create momentum. Generally speaking, pet shops should do the following:

(1) Build momentum for opening by transformation. Many pet shops have no promotion during the renovation period. During the renovation, people came and went in front of the store. Actually, you can make an advertisement temporarily at this time. Advertising content can be brand image promotion or promotional information. You can also pull a countdown banner that says' X days before opening' to arouse customers' expectation and curiosity and create momentum for opening.

In addition, making exquisite job advertisements is also a good opportunity to promote the brand. Many stores simply write the word "recruitment" or several recruitment requirements, and the significance of exquisite recruitment advertisements greatly exceeds the recruitment itself, which can play a very good publicity role. We can often see some companies show their strength through full-page job advertisements in newspapers, which is the reason.

(2) Use the weekend to create momentum for the opening. The choice of opening time is very important. In order to attract as many customers as possible, it is generally better to open on Friday or Saturday.

(3) Create an open atmosphere. There must be an atmosphere of business opening, at least a basket of flowers to celebrate, and activities such as memorial archways can be held if conditions permit.

(4) Promoting openness through promotion. When a new store opens, it is necessary to arrange promotions to give customers a shopping experience. When customers have a shopping experience, they will feel like regular customers and relax when they come back next time.

In addition, when customers buy one product, they will greatly increase their desire to buy other products. Therefore, it is very necessary to prepare some inexpensive promotional items.