Whether the take-away operation is reliable or not may be clear after reading Fang Heng.

With the rapid development of the take-away industry, the new industry of take-away agent operation has also entered the public's field of vision. At present, some take-away merchants have begun to try to hand over take-away shops to operating companies for custody. So many people are curious, what changes will these companies that paint a bright future for businesses bring to takeaway shops? Is the takeaway operation reliable?

Before discussing whether the take-away operation is really reliable, I think we can discuss whether the catering brand design, catering space design and catering training are reliable. Seeing this topic, I guess most people will say that these are quite reliable. Why reliable? Because the delivery of these things and the delivery of take-away agents are different in the minds of most businesses, the design class delivers pictures or drawings, the training class delivers processes and experiences, and the take-away agent delivers "money (turnover)".

In the delivery process of the design training course, it is actually in the hands of Party B to control the leading influencing factors. When we first analyzed the essence of takeaway, we mentioned that "the essence of takeaway is to provide users with products that meet their needs and earn reasonable profits from them". Under this logic, the dominant factors actually returned to Party A's hands. If these basic conditions are good, what Party A needs to do is to ignite the fuse through skills. If these basic factors are not done well, even the best agency operation is powerless.

Whether it is really reliable is a relative concept. First of all, we should use teleology to find out what the purpose of agency management is. Merchants generally have the following needs: first, single-volume growth (do data display points, and then you will know); Second, increase the gross profit (which is encouraged at present to get more gross profit without increasing the fixed cost); Third, outsourcing human resources (self-recruitment involves explicit and implicit costs such as recruitment, training, management and labor services, and sometimes it is not as cost-effective as outsourcing). Among these categories, the growth demand of the first and second categories is the strongest, and it is also the most prone to unreliable things. Unreliable is actually that the cost paid by Party A is much higher than the value created by Party B. So this has a lot to do with Party B's charging mode, operation level and basic conditions of Party A.. Of course, it is undeniable that there are many "fried chicken" service providers in the industry, such as charging thousands of dollars a month and how many orders to give you after the promise. Follow-up services are not available, and there is no charge.

Generally speaking, there are three most popular models at present: pure cash withdrawal, pure service fee and basic service fee+cash withdrawal. There are few service providers that provide pure point-lifting mode. Generally speaking, large service chain businesses will adopt this model, which is the least risky for businesses, because it is purely based on the effect of payment, and it is more important for operating companies to make effects than to sign new contracts. Pure service fee (relatively high price), this model is the most risky for merchants, because it is the same regardless of the effect, and the renewal fee is the same as the new signing effect for the operating company. Basic service fee (relatively low price)+promotion point, this model is a relatively good way for merchants and agent operators to weigh their respective interests, because the final effect is the superposition of merchants and agent operators. The basic service fee paid by merchants is used to ensure that the operation team can complete the normal service process, and the basic cost can be paid regardless of the good or bad results, and more income comes from the actual results.

At present, Dezong Fangheng's professional services have covered more cities in China, with Wuhan as the center, comprehensively promoted the national business, and quickly established local service teams in nearly 20 cities including Beijing, Guangzhou, Shenzhen, Chengdu, Fuzhou, Han and Tianjin to cooperate with local catering brands. Professional services not only attracted first-line brands such as Starbucks, Unilever, Dicos, Zhou Heiya, and Manji Dessert, but also created 6~ 10 times of take-away growth for some catering enterprises.

Through Fang Heng's powerful technology and professional services, traditional catering retail enterprises and many small and medium-sized businesses are liberated from online business, so that they can concentrate more on product research and development and polishing and work together. Looking forward to Fang Heng's further promotion of China's catering and new retail.