Why did Jumeiyou, which was popular all over the country a few years ago, fall down and stand up again?

In order to avoid the risks of third-party platform business, especially the third-party luxury goods business, Jumei cut off this part of the business.

Many e-commerce platforms are self-operated and third-party platforms. Because the products are not put into storage and distributed by third-party merchants, e-commerce cannot be strongly supervised, which also leads to the continuous counterfeit goods and parallel imports, and the after-sales service is prone to problems, which has become the "sword of Damocles" in the e-commerce industry.

After the listing, Jumei cut all these businesses in order to avoid the risks of third-party platform business, especially the third-party luxury goods business. In addition, Jumei also cut off a small part of the beauty business from third-party platforms, all of which were converted into self-operated warehousing. It is expected that this shift will be fully realized in the fourth quarter. This is also to ensure that the main cosmetics business must not have quality and after-sales service problems.

Extended data:

Jumeiyou products related information:

1, Jumei went online overseas, mainly focusing on Japanese and Korean cosmetics, supplemented by European and American brands. Specifically, through the postal bonded mode, Jumei prepares goods purchased abroad to Zhengzhou Bonded Zone, and then conducts quality inspection and sales.

2. The postal tax on cosmetics is relatively high, and this part of the cost is mainly borne by Jumei, which will not be reflected in the commodity price. Jumei can not only have 100% confidence in the supply of goods, but also give consumers preferential prices close to duty-free shops.

3. Jumei began to implement the plan in September, and transferred most of the cosmetics sales business of third-party platforms to self-operated business. Cosmetic sales on third-party platforms will be replaced by brand cooperation, counter purchase and Jumei overseas purchase.

People's Network-Jumeiyoupin Transformation: Increase the intensity of self-operation and overseas purchase.