Hook. Com entrepreneurial story

New story of entrepreneurship: not afraid to strike a table during entrepreneurship.

Like most entrepreneurial teams, the early founders of Lagou Online also experienced differences. As a standard Internet company, Lagou attaches great importance to the driving force of efficiency. The most direct way for us to solve the problem is to quarrel behind closed doors, but our differences will be settled soon and will be implemented when we leave home. ?

? That time I directly hit the table? Ma Delong recalled that in the early days when Lagou was founded, he and Xu Dan carefully analyzed the business development at a strategy meeting. I put forward four business directions: PC, mobile, HTML5 and WeChat, but Xu Dan cut them in half. I was really angry. ?

Xu Dan explained that Lagou. Com is in the initial stage of its business, and it has to make a choice when its financial resources, energy and market resources are extremely limited. After a heated debate, the three founders finally reached a consensus and postponed the R&D plan for mobile terminals and H5 services. It is precisely because of Xu Dan's emphasis on concentration and concentration at the beginning that today's Lagou net has come into being.

? Most of the startups with problems are due to problems in direction control. As an entrepreneurial team, contradictions can be neutralized when dreams are magnified. Then you will find that short-term gains and losses and disorientation become less important. Lagou's vision is to remain an entrepreneur forever? Ma Delong said.

Today, however, the mobile product of the hook. Com is still not online. Ma Delong believes that because finding a job is a short-term behavior, the decrease in the opening rate will directly lead to a sharp decline in user activity, and people who cannot access the mobile APP above fold will die qualitatively. On the other hand, from a comprehensive point of view, the mobile terminal is an inevitable trend, but it is not mature for the current market, and user education is a long-term process. Pioneer? A narrow escape.

In addition, the Internet recruitment industry does not belong to an independent and separate form on the mobile side, and it will be more natural and smooth to extend from the PC side to the mobile side. Therefore, when the market is mature enough, it is feasible to provide users with more extended services by using mobile terminals. Ma Delong revealed that Lagou is expected to launch its own mobile products next year.

Financing details exposure: 25 million stuffed into the pocket

Lagou.com's second round of financing was led by Qi Mingchuang and followed by Bertelsmann Asia Investment Fund. At the end of March this year, it officially led Lagou.com's $5 million A round of financing.

This round of financing is progressing smoothly. Since it was launched in May this year, it only took about two weeks to complete the whole process. In mid-July, the financing amount of $25 million has all arrived. ? We seem to be a little passive in the process of financing? Ma Delong, CEO of Lagou.com, revealed that Series B financing was almost driven by many investment institutions, and the company's own value and bright development prospects pushed Lagou.com to lead the start-up companies in the same period.

At present, there are more than 22,000 Internet companies relying on the Lagou platform for online recruitment, and the daily delivery volume of users is around 20,000. As of press time, there are 12 posts on Lagou. Three million resumes have been submitted.

In terms of profit model, the hook adopts the enterprise-oriented model. After the charge? , according to the recruitment salary level. Ma Delong believes that with the continuous expansion of the Internet industry and the trend of rapid internetization of traditional industries, the number of Internet employees in China will reach 50 million in the future, which is enough to support a listed company.

Different from heavy asset companies, Lagou.com is a typical product+marketing driving force company. After the financing funds arrive, the company will continue to increase investment in technology and product research and development, and the work in data mining will also be carried out one after another, with the goal of enabling users to find satisfactory jobs more accurately and efficiently.

Future planning: becoming a market leader.

Xu Dan specially studied the online recruitment market in China and the United States before, and made an overall business plan. Refer to the American model. Xu Dan believes that only the IT industry has successful vertical websites in the recruitment websites. Compared with the traditional giant industries such as finance and real estate, IT industry has greater opportunities and attraction for the emergence of new companies, which objectively leads to the active flow of talents, so IT industry is the only industry that can support a large vertical website.

According to the statistics of lagou. At present, there are about 5 million IT employees in China, 70% of whom will change jobs through the Internet every 2-3 years, which means that an average of about 654.38+0.2 million Internet users are recruited every year. The goal of com is to occupy 60% market share.

In terms of scale, the Internet industry recruitment market segment will be 20? About 3 billion yuan, but this market share has touched the ceiling of the industry. So the goal of Lagou is to be a small and beautiful leader. As for how to continue the story of Lagou, it depends on the future development of the industry.

But what is certain is that the core concept that user experience is always the center of Lagou will not change. As the helm of hook product research and development, Ma Delong's requirements for products are almost paranoid, and his requirements for information authenticity are also very demanding.

? There is no way to find me. If you admit your mistake and write a guarantee, you can reopen it. , whether it is JD.COM, Chain Home and other industry giants, or Tesla? Overseas predators? As long as you don't follow the enterprise standards defined by the hook. You will be forced to log off. ? We have great confidence in the enterprise. Because in this industry, the imbalance of information and the extreme scarcity of outstanding talents require us to protect the interests of job seekers, which is also protecting the interests of enterprises. ? Ma Delong said. Although corporate users are charged, but? Standing to make money? Has been integrated into the entrepreneurial gene of Lagou.

Hook. Com was founded in July, 20 13, and the team was led by three founders of 3W Coffee: Xu Dan as the chairman, CEO and Bao Ren. At the initial stage of the website, it received 2 million yuan angel investment from Xu Xiaoping, Ceng Liqing and others.