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In the new economic era, corporate culture, as a kind of "knowledge capital", has attracted more and more attention. Corporate culture is the soul of enterprise management and enterprise value, the inevitable product of enterprise development in a certain period, the basis of continuous improvement of enterprise management and all-round development of quality of enterprise, the inherent requirement of enterprise development to a higher level, and an important force to promote enterprise development. The "two maintenances" and "consistent values" put forward by the National Bureau point out the direction for our corporate culture construction. Realistically, it is the key for Putian Tobacco to achieve a higher level of development, constantly improve its core competitiveness, earnestly safeguard national interests, safeguard consumers' interests and promote the construction of corporate culture. Below I will talk about my personal views on how to promote the construction of corporate culture, promote the harmonious development of enterprises and practice "two maintenance".

First, promoting the construction of corporate culture is the inherent requirement of Putian tobacco development.

Regardless of Putian's geographical location, economic level and development status, promoting the construction of corporate culture is the inherent requirement for Putian Tobacco to seek new development.

(1) Regional characteristics and humanistic environment are the basis for promoting cultural construction. The construction of enterprise culture is a long-term process, which is closely related to the local geography, climate and human environment. Geographically and climatically, Putian City is located in the central coastal area of Fujian, with its back to the sea, Fuzhou in the northeast, Xiamen in the south, Quanzhou in the southwest and Taiwan Province Strait in the southeast. It is a typical subtropical maritime monsoon climate, which breeds marine civilization and needs open corporate culture docking. From the perspective of human landscape, Putian has a profound cultural heritage, and Puxian Opera has a long history and is known as "Zou Lu on the seashore" and "a famous literary country". Putian people are famous all over the country for their intelligence and wisdom, and they are called "Jews in China". However, the local people are not United and need corporate culture to carry forward the tradition and gather popularity. From the perspective of economic development, in recent years, by optimizing the investment environment, strengthening project construction, expanding investment and promoting cultural exchanges, relying on the advantages of ports, tourism and other resources, economic culture has been developed and comprehensive competitiveness has been continuously enhanced, which has put forward new requirements for corporate culture construction. It can be seen that promoting Putian tobacco enterprise culture construction has a good external atmosphere and basic conditions.

(B) * * * The same values are the core to promote the construction of corporate culture. Values run through the whole process of people's activities and are also implemented in management activities. Industry * * * has the same values, plays an important role in promoting the development of the industry and dominates other elements of corporate culture, so it is at the core of the corporate culture system of the industry. * * * The same values are the cornerstone of corporate culture, the cultural core of the whole corporate culture system, and the operation, standardization, control and implementation of the daily operation of the whole industry. The State Administration is far-sighted and judges the situation, and puts forward the common values of safeguarding national interests and consumers' interests, which provides a clear goal and code of conduct for our corporate culture construction. It clearly tells tobacco workers what an enterprise does, for whom it provides products and services to society and what its ultimate goal is. Director Jiang Chengkang of the National Bureau pointed out: "The cultural construction of tobacco industry should take safeguarding national interests and consumers' interests as the same value pursuit, which should be truly reflected in production and management." Therefore, we should take the same values as the highest goal and ideological basis, conscientiously implement them in the actual operation and management of enterprises, further enhance the sense of responsibility and mission, comprehensively promote the construction of corporate culture, strengthen the quality inside, build an image outside, seize the opportunity and promote the reform and development of enterprises.

(C) to enhance the core competitiveness is the driving force to promote the construction of corporate culture. The internal and external environment of the industry and its own development require Putian Tobacco to enhance its core competitiveness through corporate culture construction. Internationally, with the further opening of the tobacco market in China and the signing of the Framework Convention on Tobacco Monopoly Control, the tobacco industry will directly face the fierce competition from multinational companies. From the domestic point of view, due to the implementation of the special monopoly system, how to effectively safeguard the interests of the state and consumers, and how to achieve efficiency and self-discipline in the environment of continuous development and improvement of the market economy will inevitably attract more attention from the society. From the perspective of industry, the reform and development of tobacco industry has entered an important adjustment period from key breakthrough to comprehensive promotion, from enterprise level to management level, and from system reform to system innovation. Judging from the development of Putian tobacco, Putian tobacco has maintained a sustained and rapid development momentum for 10 years. 1995-2004, the average annual growth rate of sales was111%,the average annual growth rate of sales revenue was 22.47%, the average annual growth rate of profits was 37%, and the average annual growth rate of taxes paid was 33.87%. In 2005, major economic indicators increased significantly year-on-year. The network construction and monopoly management of Putian Tobacco have also made great progress. Putian is a rural version of the city, with a rural population of over 80% and more than 500,000 people engaged in foreign trade and business all the year round. In 2004, the city's GDP was only 30.8 billion yuan, ranking first in the province. The per capita GDP and disposable income of urban households were only about 6.5438+0 million yuan. The economic level, volume and development level of Putian will indicate that it is difficult for Putian tobacco to rely on the expansion of quantity to seek sustained and rapid growth. How to improve the quality of Putian Tobacco on the existing basis, by going up one flight of stairs? Corporate culture construction is the key to solve these problems.

Second, promote the construction of corporate culture from four levels

Corporate culture construction is a systematic project. Combined with the actual situation, I think Putian Tobacco should comprehensively promote the construction of corporate culture from four aspects: leadership-driven, employee identity, people-oriented management and system construction.

Leadership level: lead by example and lead the construction of corporate culture. The process of enterprise development is from the rule of man to the rule of law and then to the rule of man, and the rule of man is the process of corporate culture governance. The profound understanding of enterprise culture and the determination to cultivate enterprise culture by enterprise leaders are the premise and key to the success of enterprise culture construction. Therefore, leaders are not only leaders of enterprises, but also mentors. To set an example, we should not only take the lead in obeying the law, but also set an example in manners and work style. Leaders should make themselves have the cultural quality and correct management ideas suitable for the requirements of socialist market economy, and then they can advocate and implement them among enterprise employees; When advocating and promoting new ideas and behaviors, we should not only rely on our legal rights and compulsory rights as enterprise leaders, but mainly rely on our influence, personality strength, professional knowledge, professional ability, excellent style, leadership art and personal practice of new enterprise culture, and set an example to influence and drive employees for a long time, so that employees can see that this new idea and behavior can bring development to enterprises and greater benefits to employees. It is necessary to set up a special leading group, hire specialized agencies to carry out corporate culture construction, formulate specific plans for phased implementation, clarify the contents of creation, implement the responsibilities of various departments, and take substantial steps in corporate culture construction.

Employee level: promoting corporate culture construction with employee identity. Corporate culture that employees can't agree with will form internal friction within the industry. Although everyone looks very powerful, but because of the inconsistent direction, the resultant force is very small, it will appear very fragile in the market competition. First of all, in cultivating employees' * * * values, we should organize in-depth study and open up multi-level communication channels for publicity and explanation with the help of publicity columns, educational films, advanced models and other carriers. Since June this year, employees have gained some knowledge and understanding of "two maintenances" through vigorous publicity in the form of study mobilization, special seminars and speech competitions. In the next stage, we should make the best use of the situation, let each employee discuss with his own specific work, publicize the content of corporate culture in this industry, let employees fully experience it in actual work and practice, turn correct understanding into correct behavior, form a positive attitude, and internalize the values of * * * into beliefs; Take active measures to closely integrate employees' work with corporate culture, form professional habits, and externalize them into a conscious and internal behavior. On the existing basis, we will expand and deepen the work of mass creation and continue to carry out the activities of "creating civilized industries and building satisfaction windows" in order to create and promote development. Through the above activities, the business philosophy, enterprise mission, enterprise spirit, enterprise image, corporate vision and other elements that express the development goal and direction of the enterprise are imperceptibly engraved in the hearts of every employee, becoming a part of their spirit and playing an active role.

Management level: deepen the construction of corporate culture with people-oriented management. Corporate culture is expressed and developed through the behavior of employees. It can be said that without high-quality employees to express and implement corporate culture, corporate culture is tantamount to castles in the air. It is necessary to update the concept of talents, improve working methods and strengthen the introduction of talents. From the perspective of the industry in the whole province, the overall quality of the existing employees in Putian is low, and great efforts should be made in the cultivation and use of talents. First, adjust the goal of human resource management, make the human resource management and corporate culture construction of enterprises truly organically combine, maximize the development and utilization of employees, let outstanding talents hold important positions, let employees work satisfactorily and efficiently, and then realize the harmony and unity of employees' abilities, interests and work. Second, we must establish and improve the incentive and restraint mechanism for talents and scientifically allocate human resources. Taking ability and performance as the criterion, establish and implement an open, fair and just talent selection mechanism to provide good opportunities for the growth and development of outstanding young talents. Improve post grade management, and provide development space for professionals at different levels to give full play to their talents. Improve the performance appraisal target system, strictly employ people and pay for performance, and form an incentive and restraint mechanism that employees can enter and leave, cadres can go up and down, and their income can be more or less. Third, innovate the employee training mechanism, base on the enterprise, face the society, actively adapt to the needs of the times and the market, and do a good job in training; Increase the initiative and demand of training, update, enrich and innovate the training content in time, and continuously improve the training quality; With the help of multimedia such as local area network, the breeding resources are continuously optimized and integrated to improve the breeding efficiency of enterprises. Through the combination of special research and academic exchange, academic education and qualification examination, we will cultivate and bring up a team of senior professionals needed for enterprise development. Fourth, strengthen the construction of learning enterprises, create conditions for employees to learn theory, culture, technology and law, create a relaxed and harmonious learning atmosphere for employees, actively pave the way for employees to realize their self-worth and give full play to their own energy, and promote the improvement of their comprehensive quality. Fifth, we should earnestly regard professional ethics education as an important content to improve the quality of employees and strengthen the construction of corporate culture, and make unremitting efforts. Combined with the actual situation of the enterprise, we will carry out activities that employees like to enjoy, such as rationalization suggestions, speech contests, art festivals, sports meetings, etc., according to the time, events and places, so that employees can give full play to their intelligence and wisdom in various activities, enhance their sense of pride and belonging, link their personal future with the rise and fall of the enterprise, and fully reflect their personal values, thus stimulating their enthusiasm and enthusiasm for work.

System level: guarantee the construction of enterprise culture with system innovation. Enterprise system culture is an important part of enterprise culture, and it is also the foundation and carrier of spiritual culture. Through continuous revision and improvement, it should be said that the various systems of Putian Tobacco have been relatively sound, but the system is not systematic and scientific enough, and its long-term effectiveness is insufficient. Under the guidance of core values, we should reorganize, revise and improve various rules and regulations, and integrate them into ISO9000 quality management system and internal management supervision system. Closely combine management innovation, technological innovation and system construction, and infiltrate the enterprise system with advanced culture as the core into every corner of management, every link and step of the process. We should constantly enrich the content of corporate culture construction in combination with reality. Pay attention to cultivating and deepening employees' awareness of competition, risk and deepening their awareness of reform, innovation and development. By enriching the content of corporate culture and constantly strengthening and adjusting employees' mentality of adapting to the environment, employees can maintain strong fighting spirit and optimistic attitude in the fierce competition and meet new challenges and tests with a positive attitude.

Third, promote the construction of harmonious enterprises with advanced culture.

Generally speaking, Putian Tobacco should integrate corporate culture into management, build a harmonious enterprise, safeguard national interests and consumer interests, and do a good job in the following three aspects.

(A) to build a harmonious supervision system. The internal supervision system is a systematic project. In monopoly management: according to the deployment of the provincial bureau, focus on the key points, take cracking down on the network of manufacturing and selling fake cigarettes as the central task of the current monopoly management, and take it as the fundamental solution to the problem of manufacturing and selling fake cigarettes, always maintain a high-pressure situation, and strive to build a long-term mechanism of multi-party linkage to crack down on tobacco crimes, so as to promote regulation and development, and lay a solid foundation for forming a big market, a big brand and a big enterprise. It is necessary to improve the model, deepen the management of credit rating, strengthen the management and service of retail customers according to law, and create a brand-new image of honest tobacco. Strengthen the combination of exclusive marketing and monopoly management functions of county-level bureaus, and further improve the level of administration according to law and civilized law enforcement. Strengthen rational supply management, give full play to the function of monopoly internal supervision and management, further standardize internal management behavior and improve the level of self-discipline. In the aspect of internal management and supervision: first of all, we should do a good job of self-discipline of leading cadres. Leading cadres should set an example and earnestly achieve the "five consciousnesses": First, consciously strengthen the party's concept consciousness and purpose consciousness, firmly establish the values that attach importance to national interests, consciously respect themselves, introspect themselves, warn themselves and encourage themselves, and truly put the requirements of using power for the people, value the people and benefit the people into action; Second, consciously improve the understanding of the industry market, put yourself in a correct position, handle the relationship between power and responsibility, power and interests, power and justice, do things seriously, operate cleanly, and be an upright official; Third, consciously establish the idea of hard work, advocate being satisfied with material enjoyment, truly establish hard work as an ideological realm and a spiritual pursuit, and fully embody it in practice; Fourth, we should take the lead in establishing the concept of "limited power" and consciously accept the supervision of higher-level organizations, discipline inspection and supervision departments at the same level and the masses; Fifth, consciously implement the responsibility, establish the image of responsibility, and drive people around with exemplary behavior; Take the lead in enforcing discipline, adhere to collective research and democratic decision-making on major issues, and resolutely prevent individuals from having the final say and acting arbitrarily. We must strictly perform our duties to ensure that we can prevent minor delays and take preventive measures before they occur. Secondly, in accordance with the requirements of standardization, standardization and institutionalization, we should give full play to the protective role of various rules and regulations in internal supervision. Efforts should be made to strengthen process control, truly manage people with system management power, adhere to regular cleaning of registered assets, and implement a dynamic asset management system to avoid all kinds of illegal acts. Strengthen the restriction and supervision of the operation of power in key links and key parts, ensure the correct exercise of power, and truly put the operation of power and responsibility under strict supervision. In accordance with the requirements of the provincial bureau, actively explore the establishment and improvement of long-term mechanisms such as ideological education, system supervision, supervision and restraint, and accountability, so as to be responsible for consumers and make more contributions to the country.

(B) to create a harmonious marketing network. Strengthen the effective integration and scientific management of resources. After the Xitianwei warehouse is completed and put into use, taking the opportunity of regional logistics integration, we should conscientiously do a good job in the integrated management of personnel, institutions, work processes and distribution lines, break administrative divisions, implement regional distribution in pieces, and strive to reduce costs and improve the quality and efficiency of network operation. Strengthen brand planning management, focus on building a strong brand of Fujian tobacco, and focus on maintaining provincial product brands. According to the established plan, with the common development of industry and commerce as the goal and the market as the guidance, we will establish a supplier evaluation and classification mechanism, build a communication platform, actively create new industrial and commercial relations through differentiated and personalized services, and form a good situation for the harmonious development of industry and commerce. Improve customer relationship management, strengthen the construction of retail terminals, and actively carry out humanistic care activities; Strengthen commodity distribution, organize marketable commodities, vigorously explore rural markets, and make cigarette products meet market demand to the maximum extent; Strengthen service awareness, seriously handle customer complaints, strengthen communication with customers, and provide value-added services; Strengthen price management and price guidance, give play to the role of clearly marked prices and unified retail guidance prices in regulating retailers' behavior, put an end to price fraud, actively safeguard customers' interests and realize the return of customers' core interests. Pay attention to consumers and study consumers; Strengthen the propaganda of tobacco products knowledge, respect and safeguard consumers' right to know and consume cigarette products, and ensure that consumers can buy cigarette products with confidence.

(3) Create a harmonious social atmosphere. The development of tobacco industry can not be separated from the understanding, support and help of government departments and all sectors of society. In recent years, the society and government departments pay more attention to whether the tobacco industry can consciously safeguard the interests of the country and consumers, and whether it can achieve strict self-discipline and improve efficiency. Therefore, the tobacco industry must face up to the requirements of the society and never forget to repay and feed back the society. We should do things in a high profile, be a low-key person, do our best to contribute love to the society and establish a responsible industry image. Since its establishment, Putian Tobacco has carried out a wide range of activities such as flood fighting and disaster relief, poverty alleviation and Tibet assistance, hook-up assistance, and dedication to love.

In 2000, it was awarded as "99 Advanced Collective for Flood Relief and Home Reconstruction" by the Municipal Party Committee. In 2005, it was rated as the "advanced unit" of the national civilization creation work by the National Civilization Committee, and established a good social image.

It is an urgent need for tobacco industry to implement Scientific Outlook on Development and build a harmonious enterprise to firmly establish the industry values of putting national interests first and consumers' interests first and safeguard national interests and consumers' interests. With the spirit of keeping pace with the times and the work style of seeking truth and being pragmatic, we should consciously take "two interests first" as our value pursuit and code of conduct, practice it, constantly consolidate and improve it in study and practice, promote the sustained, healthy and harmonious development of enterprises with advanced corporate culture, and make greater contributions to the country.