Why do restaurant owners rarely build their own takeout app to take orders and deliver them themselves?

There are several underlying reasons for this:

1. It is due to laziness. I have met many restaurant owners and they are very happy when it comes to internal management, but they are speechless when it comes to Internet marketing. Believe it or not, most bosses are poorly educated, and some don’t even understand the WeChat group messaging assistant, let alone WeChat operations and mini program operations? Emphasis on management, light on marketing.

2. Don’t think about countermeasures. Nanchong Hot Pot Association, Chongqing Culinary Association and others have jointly boycotted Meituan and other platforms, which is meaningless. To be honest, a commission of 26 points is a huge pressure on any restaurant. The net profit of 90 restaurants will not exceed 30 points (not gross profit). It is painful, but there is nothing you can do and anyone can take advantage of it.

3. Social networking. Restaurant private domain traffic has its own attributes, high adhesion and high loyalty. You can ask dedicated personnel to set up and manage public accounts, WeChat groups and mini programs, pay attention to self-promotion and interaction with short videos and other tools, link up with nearby community property committees and even form cross-industry alliances, and you can build your own distribution with dozens of companies. You know, restaurants can only do business with old customers and repeat customers within a radius of three to five kilometers, and there is no need to spend money on any platform to attract traffic.

Mini programs are a good choice for restaurants. They don’t require customers to download the APP. They are the future development direction of private domain traffic.