The story of car dealers and manufacturers falling in love and killing each other.

From the moment the cooperation agreement is signed with the manufacturer, just as the relationship between men and women is confirmed, the automobile dealer and the manufacturer will instantly become close partnerships. Manufacturers sincerely hope that the more cars dealers sell, the better. Dealers hope that manufacturers can grow bigger and bigger, and that regional managers can sit in their seats every day to guide and give resource support.

Among those intimate relationships, the most obvious one is the attitude of the dealers to the in-store salesmen and regional managers, that is, eat well, drink well, have fun well, and even pack gifts when they leave! What's more, some dealers specially recruit beautiful female salesmen, arrange their special missions, and fully accompany the leaders from the manufacturers.

However, with the weakening of the market, even the sweetest relationship will break up one day. As we all know, the breakup between men and women is always full of various storylines, including friendly breakup, hatred caused by love, and bridge-to-bridge separation. In fact, just like between dealers and manufacturers, the termination of cooperation also has various complicated plots, from killing each other to loving each other, there is never a lack of dog blood stories.

The story of stealing cars in the consignment era

From the end of 1990s to the beginning of this century, commercial capital is really not even an arm's length away, while industrial capital is definitely a qualified thigh, that is to say, dealers basically have limited funds, while manufacturers have abundant funds, so a very popular way of cooperation between dealers and manufacturers is consignment.

The so-called consignment means that the dealer pays a certain deposit to the manufacturer, and the manufacturer puts the vehicle in the venue provided by the dealer for sale, and then the dealer returns the money to the manufacturer after selling the car. Of course, in order to avoid risks, manufacturers often send their own salesmen to give nominal guidance and actual supervision to dealers. The resident salesperson is responsible for one set of car keys and certificate procedures, and the dealer is responsible for the other set of car keys.

At that time, the story between the resident salesman and the dealer was actually extremely rich and wonderful. For example, if the relationship between the two parties is harmonious, those so-called commercial vehicles can even be driven out for reasonable operation to "earn some extra money", but manufacturers often send market supervisors to patrol around to prevent such incidents.

Although the relationship between dealers and manufacturers is influenced by personal relationships to some extent, it is still more influenced by market factors as a whole. After all, what manufacturers want is sales performance. If a dealer doesn't sell cars for more than three months in a row, the factory leader will definitely ask the resident sales to find a new dealer, which means the termination of the cooperative relationship between the dealer and the manufacturer.

It stands to reason that before the two parties terminate the cooperation, the manufacturer will transfer the vehicle and return the deposit to the dealer. There is nothing to say about this matter. But in fact, because the margin paid by dealers is really too small (less than 10,000), most of them are only symbolic, and no one will easily let go of this kind of business that takes up valuable vehicle resources with very little money. Therefore, when dealers realize that manufacturers want to return their cars, they often do everything possible to prevent them from transferring their cars. At this time, the story of the resident salesman stealing the car will be staged.

1in the summer of 1998, a car brand wanted to remove a dealer in Harbin, with the intention of being informed in advance by the dealer. The resident salesman could not find the opportunity to transfer ownership, so he had to ask the leader for help. A You, the marketing director, was appointed by the company and rushed to Harbin to give assistance. After Ayou arrived in Harbin, he secretly found a new dealer and made an appointment for them to send a driver to assist in shunting.

Next, Ayou went to chat with the doorman of the dealer if he had something to do. After a while, the two sides became friends. One night, all the staff of the dealer got off work. Ayou took a bottle of white wine and a bunch of cold dishes and pushed a cup with the old man for a change. After drinking several glasses of white wine, the resident salesman opened the door with the driver of the new dealer and drove away in a hurry.

Of course, this plot is civilized. After all, it belongs to "intelligence." It is said that there are even bloodier stories. The dealer cheated all the keys and procedures in advance, and the factory staff just opened the car door with an iron hook, then opened the steering wheel, found two wires of the ignition switch and started to drive away.

Demolition and non-demolition of billboards in the distribution era

In fact, after entering this century, the automobile market in China has gradually lost the cooperation mode of consignment, replaced by distribution. The so-called distribution means that the dealer has to pay a reputation deposit (654.38+ 10,000) to the manufacturer first, and then pay the money to the manufacturer before entering the car. The inventory scale must meet the requirements of the manufacturer.

Such a cooperative relationship is basically risk-free for manufacturers. Even if the cooperation is terminated, you can just say goodbye. However, there are always some accidents in reality.

In 2003, after two years of operation, a dealer in Nanchang, Jiangxi applied to the manufacturer to terminate the cooperation, because it did not make money, and several shareholders often disagreed. At that time, there were still 8 inventory cars in the dealer's hand that were not digested.

After the financial personnel of the manufacturer and the dealer checked all the current accounts, the manufacturer returned the dealer's deposit of 300,000 yuan to the dealer, which meant that the cooperation between the two parties was completely terminated. In less than a month, the automobile brand found another dealer in Nanchang. After the new dealer paid the deposit and car payment to the manufacturer, the new car was also sent to the store.

Just as the new dealer was preparing to promote offline activities, it was found that the billboard at the door of the old dealership that had terminated cooperation with the manufacturer had not been removed, and there were still eight cars on sale in the store, which obviously violated the regional exclusive agency agreement signed with the manufacturer. The new dealer quickly reflected this situation to the manufacturer, and the manufacturer immediately negotiated with the old dealer and asked them to immediately remove the billboard at the door, otherwise they would complain to the local administrative department for industry and commerce.

But the old dealer said that we still have eight cars, and we have to sell them anyway, so we can't occupy the funds in vain! If you want me to remove the billboard, you can ask the new dealer to take my eight cars! When the factory leaders thought about it, they felt that what the old dealer said was reasonable, so they discussed it with the new dealer. Finally, in order to maintain the formal exclusive agency, the new dealer paid for eight cars from the old dealer, and the matter was solved satisfactorily.

However, regarding this billboard, in reality, some dealers deliberately refused to dismantle it because of love and hate, and diverted cars from other places to disturb the price, which made the new dealers very headache and had to complain to the Industrial and Commercial Bureau.

In the era of tripartite agreement, fake and real are confused.

The so-called tripartite agreement means that dealers, manufacturers and banks sign cooperation agreements. The manufacturer sends the vehicle to the dealer, and the dealer puts the vehicle certificate in the bank, and the bank handles the acceptance bill for the dealer. Every time a dealer sells a car, the car money is deposited in the bank, and the bank sends the voucher to the dealer. In theory, this relationship is extremely beneficial to all parties and there is no risk. But this story tells us that even the perfect agreement or system will have loopholes.

In 2004, a car dealer in Tianjin cooperated happily with a domestic SUV brand through a tripartite agreement, but I don't know what business the boss is still doing or what. He always delays his deposit in the bank from time to time, intentionally or unintentionally, after selling his car. The embankment of a thousand miles collapsed in the ant nest, and slowly, the hole became bigger and bigger.

One day, when the regional manager went to Tianjin to take stock of the real cars, he found that 10 cars were missing, which was great! Immediately, the in-store salesman and the bank liaison were called together for further verification, and it was finally found that the car of 10 had actually been sold as early as 1 month ago. Then I went to the DMV to investigate and found that the 10 vehicle had been licensed. But isn't the certificate in the bank? How did you get this license? Do you find it strange?

Aware of the seriousness of the problem, the regional manager and the bank staff prepared to call the police on the one hand, and found the dealer boss on the other hand and asked him what was going on. As soon as he heard that he was going to call the police, the dealer boss quickly told the truth. It turned out that he lost another business and was in urgent need of capital turnover. After the 10 car was sold, he misappropriated the car money. As for the cards without documents, he admitted that the documents were scanned in the computer in advance and went to the printing shop for color printing. The quality of color printing is high enough to confuse the real with the fake. The vehicle management office did not find that the certificate used for business card printing was fake at all.

In this case, the tripartite agreement is naturally difficult to continue. The tripartite agreement was terminated after the dealer finally found funds from other places to repay the bank.

Collective rights protection in the cold current era of automobile market

In 2065438+2008, the cold current of China automobile market struck, and the story of love and hate between dealers and manufacturers reached its climax. The story of a single dealer breaking up with a manufacturer is not enough to attract people's attention, and the incidents of collective rights protection of dealers have occurred frequently, which has become a contact point for people to lament that the reshuffle of the auto market is really ruthless.

20 18,17 in may, Guangdong dealers of a Thai automobile collectively went to a Thai production base in Linyi, Shandong province to defend their rights.

2018165438+10 month, 5/0 dealers of a certain automobile collectively sent a letter to a certain automobile, which showed six complaints from the dealers, and the demands put forward by the dealers were to fully return the factory subsidies, deposits, rebates and sales funds. Compensate for the loss.

On April 23rd, 20 19, representatives of more than 0/00 express dealers from all over the country gathered in front of a group in Shunyi District, Beijing to defend their rights. From five or six people since April 18 to more than 80 people on the 23rd, the number of rights defenders has gradually increased. The guardian held the slogan "Pay back the money" and shouted slogans from time to time.

On May 19, 2020, more than 40 dealers from all over the country gathered at the headquarters of Yibao, Yongzhou, Hunan Province, and began their long road of safeguarding rights.

Whatever the reason, dealers are forced to embark on a long road of collective rights protection, which really makes people sigh. It seems that the reality brought by the reshuffle of the automobile industry is really cruel! It's really not easy for car dealers nowadays. Therefore, Bucket Kanche also appealed to potential car buyers to stop bargaining when buying a car and just pay!

Note: This article is an original work of bucket, please indicate the source when forwarding it, otherwise the relevant responsibilities will be investigated.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.