Tao Huabi's touching story

A. The development history of Laoganma

Because of his poor family, Tao Huabi never went to school for a day. At the age of 20, she married a member of the 206 Geological Team. But a few years later, her husband died of illness, leaving her and two children. In order to survive, she can only go to other places to work and set up stalls.

1989, with a little money saved, Tao Huabi picked up bricks everywhere and built a humble restaurant specializing in bean jelly and cold noodles. In order to accompany the meal, she specially made hot sauce, and the business was very prosperous. One day, Tao Huabi felt dizzy after getting up, so he didn't go to the market to buy peppers. Who knew that customers came to dinner and turned away as soon as they heard that there was no hot sauce? This incident touched Tao Huabi a lot.

She saw the potential of hot sauce at once and studied it with great concentration. After several years of trial production, her hot sauce tastes more unique. Many guests will buy some hot sauce to take home after eating bean jelly, and some even come to buy hot sauce for her instead of bean jelly. Later, her bean jelly business became worse and worse, but the hot sauce was not enough to sell.

One day at noon, her hot sauce was sold out, and no guests ate bean jelly. She closed the store and visited more than 10 restaurants and food stalls selling bean jelly, and found that their business was very good, because all the spicy and hot sauces they made were bought from her. Since then, she has never sold hot sauce alone.

After a period of preparation, Tao Huabi gave up the restaurant he had worked hard for many years. 1July, 1996, she rented two houses in the village committee of Yun Guan, Nanming District, Guiyang City, recruited workers, and set up a food processing factory, specializing in the production of hot sauce, named "Laoganma" hot sauce.

Although the initial output of the factory was very low, the local bean jelly shop could not digest it. Tao Huabi personally carried hot sauce and sent it to various food stores and canteens for trial sale. But within a week, those who tried to sell called one after another and asked her to double the delivery. A year later, "Laoganma" hot sauce passed the market test and gained a firm foothold in Guiyang.

(1) Extended reading of Tao Huabi's touching deeds;

1August 1997, "Guiyang Nanming Laoganma Flavor Food Co., Ltd." was officially listed.

Since its establishment, Guiyang Nanming Laoganma Flavor Food Co., Ltd., with the support and help of Party committees at all levels in Guizhou Province, city and district, and under the leadership of Ms. Tao Huabi, the founder of the enterprise, all employees of Laoganma Enterprise have been adhering to the enterprise spirit of "honesty-oriented, pragmatic and enterprising" and have worked hard to develop into a well-known enterprise in China and a national key leading enterprise in agricultural industrialization.

At present, Laoganma Company has formed a daily production capacity of 6.5438+0.2 million bottles of pepper products, mainly producing more than 20 series of products such as flavored douchi, oil pepper, fresh beef powder, water douchi and flavored fermented bean curd. It is the largest pepper product manufacturer in China at present.

20 12 July, Gilt, an American luxury e-commerce, regarded Laoganma as a noble condiment and snapped up the price in a limited time. American "Laoganma" can definitely be regarded as "luxury goods imported from China". Laoganma was selected as one of the top 500 most valuable brands in China in 20 14, ranking 15 1, with brand value1605.9 billion yuan.

B. find some biographies of successful companies. Like Laoganma Chili sauce and Auntie dumplings, the success stories of these civilians in business are of course best their biographies.

A rural woman who didn't go to school for a day and only wrote her own name started from scratch. In just six years, she founded a large private enterprise with assets of 65.438+0.3 billion yuan!

Tao Huabi, a rural woman who created this new fairy tale, is 5 1 year old this year. Many people say that her name may be at a loss, but her "Laoganma Chili sauce" is almost a household name. Tao Huabi is the founder of Laoganma Chili sauce, which migrant workers eat almost every day, and the chairman of a large enterprise that produces this kind of food. This rural "old godmother" who can't understand four words can't even understand the documents. How did she establish and manage a large enterprise with 1300 employees?

Seize business opportunities keenly

Because of his poor family, Tao Huabi never studied for a day. In order to survive, she went to work and set up a stall since she was a child. 1989, Tao Huabi scrimped and saved a little money, built a house with bricks picked up from all over the world, and opened an obscure restaurant called "Affordable Restaurant", which specializes in bean jelly and cold noodles. At that time, she specialized in making hot sauce as a seasoning for mixing bean jelly, and her business was very prosperous.

One morning, Tao Huabi felt dizzy after getting up, so he didn't go to the market to buy peppers. Who knows, when customers come to dinner, they all turn away when they hear that there is no hot sauce. She couldn't help wondering: how did this happen? Don't customers who come here like bean jelly, but like my hot sauce? !

This incident touched Tao Huabi a lot. Clever, she saw the potential of hot sauce at once and studied it with great concentration ... After several years of trial production, the flavor of hot sauce she made was more unique.

Laoganma does business with love.

1In August, 1997, "Guiyang Nanming Laoganma Flavor Food Co., Ltd." was officially listed, and the number of workers increased to more than 200. At this time, for Tao Huabi, the biggest problem is not production, but management pressure.

Although there is no culture, Tao Huabi understands this truth: helping one person touches a group of people; Caring for a group of people will definitely touch the whole group. Sure enough, this affectionate "emotional investment" has only increased the cohesion of Tao Huabi and Laoganma Company. In the eyes of employees, Tao Huabi is as amiable, lovely and respectable as her mother; In the company, no one calls her the chairman, but everyone calls her "Laoganma".

By the end of 2000, Laoganma Company had grown rapidly in only three and a half years, with employees10.2 million, output value of nearly 300 million yuan and national tax of 4310.5 million yuan. Today, Laoganma Company's cumulative output value has reached 65.438+0.3 billion, and its annual tax payment is 65.438+0.8 billion, ranking fifth in the list of the top 50 private enterprises in China.

Laoganma's secret of success

In the eyes of most people, billionaires are nothing more than these elements: family ancestors, such as Rockefeller; Pioneers of science and technology, such as Bill Gates; Capital experts, such as Ding Lei ... many people passed.

But what does Laoganma's Tao Huabi with hot sauce rely on? In terms of strength, her husband died young. Before the 1990s, she dragged her two children to work and set up stalls everywhere. On the opportunity, making hot sauce is a traditional industry; Not to mention knowledge, not only have I never studied abroad, but I have gone to college. Even the bosses who graduated from some primary schools and junior high schools in the Pearl River Delta are not as good as them-they only know three words, and they only learned it after they became bosses!

Why did Tao Huabi succeed? Why are there more and more "Laoganma"? This is a secret, but there is a well-known answer. Said to be a secret, "Laoganma" has been in business for six years, with an annual output value of 654.38+0.3 billion yuan. Tao Huabi with nothing can't be without the secret of success; More truly, everyone knows the answer-

Sensitive to opportunities. Li Ka-shing's initial success was to seize the opportunity of Hong Kong's real estate and port development, Ding Lei grasped the Internet, Zhu stabilized health care products ... Tao Huabi did big business in the late 1990s, when everyone thought that "business can't be done without big money". I think at the beginning, what she seized was just a small opportunity for the sauce to sell well when selling bean jelly.

Honesty. "Doing business with integrity" is almost universally known. But many people still can't do it. Tao Huabi had never heard of elegant honesty before, but with the simple nature of farmers, she realized honesty and made a big deal. When starting a business, only a few people can work hard and skillfully, even a little foolhardy, but what about in the future? With more employees, everyone will be twisted into a rope. Many excellent enterprises are equipped with equity incentives and corporate culture. The same effect, Tao Huabi has "emotional investment" to influence people.

Tao Huabi, who only knows three words, every idea coincides with the latest and most comprehensive management encyclopedia-therefore, the success of "Laoganma" is magical, far from myth.

C. What do you think of the experience of Laoganma?

How do you feel after reading this story?

We should always have a grateful heart and know how to treat things with gratitude. Only those who are grateful deserve help from others, because any kind of effort is not taken for granted.

D. Does Laoganma accuse Laogandi of not knowing the registered trademark? I feel a little wronged for michel platini. Don't talk nonsense

Speaking of "Laogandie" brand, some people may feel strange, and even some people mistakenly think it is a "cottage" until now, but they don't know that he once competed with "Laoganma" brand and participated in drafting and formulating the national standard of "oil pepper" with Laoganma.

According to Wang Jianmin, general manager of Guizhou Laoandi Food Co., Ltd., about 30 years ago, Laoandi was a supplier, supplying lobster sauce to Laoandi brand.

However, although they are all enterprises in Guizhou, Laoganma is now the industry overlord who directly supports the economic growth and hot sauce industry in Guizhou, a poor province. However, the "Laoandie" brand was forced to retreat from the hot sauce market for five years because it missed the opportunity to register a trademark.

The business world is like a battlefield. Although the michel platini brand has been "revived" after many twists and turns, the gap between michel platini brand and michel platini brand is not what it used to be. The 30-year feud between the two brands seems to inspire future generations that only "old drivers" who are quick and know more can become big winners.

The predecessor of Guizhou Andy Food Co., Ltd. is Guiyang Liu Hua Hotel. According to Wang Jianmin, the general manager of Old Andy, the restaurant opened around 1982. Many guests who came to eat in the restaurant were attracted by the spices, spicy diced and oil pepper, which were not available in the store, and wanted to pack some when they left.

Therefore, in the 1990s, Deng, the first generation founder of Laoandie, began to gradually expand the production scale of condiments such as oil pepper and spicy diced food, and the brand was named Laoandie because the chef in the store was called "Laoandie" by customers.

This story seems to be exactly the same as Laoganma's hot sauce. It is understood that Tao Huabi, the founder of Laoganma, first started selling bean jelly and cold noodles from roadside stalls, and later started to establish Laoganma brand to produce hot sauce products such as oil peppers.

E. please help me. Where can I find the book The Story of Yun Guan Village and Laoganma in Guiyang now? Thank you!

Sisyphus